Business owners in the roofing industry need to understand the concept of know, like, and trust if they want to succeed.
People won’t do business with you unless they know who you are, like what you stand for, and trust that you will do what you say. It’s as simple as that. And it holds for any industry or market.
If you want to succeed in the roofing industry, you must focus on building relationships with your customers based on these three pillars.
Let People Know Who You Are
To build a successful business, you have to become known. Your customers need to know who you are and what you stand for. Therefore, you need to create a brand that people will recognize and remember.
Image is everything when it comes to being known, so make sure your image meshes with who you want to be known as.
If you’re trying to attract younger customers, your image needs to be young and hip. If you want older customers, you need to portray yourself as trustworthy and reliable.
At the end of the day, if someone doesn’t know who you are, they won’t buy from you. So make sure you’re putting your best foot forward when it comes to building relationships with customers.
Get People to Like You
The second pillar of trust is being liked or having a likable brand. This means you need to build a good rapport with customers and show that you care about them as an individual. Make them feel welcomed and valued, and people will want to continue doing business with you.
Customers also want to feel that they can trust you, so make sure your brand is one that people can get behind. If you’re known as a fair and honest business owner, potential customers are more likely to like you than if your company has a reputation for being all about the money.
It all depends on who you want to be known as because people won’t like you if your brand doesn’t mesh with their perception of what your company is all about.
Lastly, you have to be trustworthy to build a successful business reputation. Make sure customers trust that you’ll do what you say and provide them with quality products and services each time they place an order.
If there are any problems or doubts, make sure you’re addressing them head-on. Then, do what you say, and you won’t have to worry about losing your reputation as a person or business owner that people can trust.
In the roofing industry, being trusted means having a solid set of values that you live by each day. It means respecting others and knowing that relationships are the foundation of business, and it’s something that is earned, not given. So when you achieve your customers’ trust and they know, like, and trust that they can depend on you for quality products and services, then you’ll see success in the roofing industry.
Benefits of Being Known, Liked, and Trusted
Being known, liked, and trusted each have their own set of benefits for business owners. For example, if you can create a strong relationship with customers, they’re more likely to spend money with your company.
If people like what your brand stands for, they’ll want to support it by purchasing your products or services.
And if people know and trust that you always do what you say, then once they purchase from you, chances are they won’t be returning the product or canceling the service because it wasn’t what was promised.
One of the most important things you can do each day is to put your best foot forward to building relationships with customers. If you want to succeed in the roofing industry, this is one of the essential concepts that you need to understand and continue applying daily.
Business owners have been known, liked, and trusted for centuries because those who place their faith in them do so by choice. If people didn’t know how much value a business owner could provide, they wouldn’t spend money with them.
And don’t forget: relationships are built on trust. If you’re known as a trustworthy person or company, potential customers will feel more inclined to do business with you. So work every day on being well-liked by focusing on what you can give back to those who believe in your brand and identity as a company.