Results
After 26 months, J-Tech went from near-zero organic lead generation to one of the most visible exterior contractors in their Nebraska markets. Today they’re generating qualified leads consistently across both search and paid channels, with the attribution data to prove what’s working and the rankings to back it up.
SEO: From Topical Authority to Revenue-Driving Rankings
J-Tech wasn’t starting from zero, they had some organic presence, but it was almost entirely top-of-funnel content. Good for authority, not for leads. The goal was never more traffic for its own sake. It was ranking for the high-intent, bottom-of-funnel terms thatactually generate revenue.
We used that existing topical foundation to build toward what matters: 87 keywords now ranking on page one of Google across J-Tech’s top 12 priority cities, targeting the terms people search when they’re ready to buy. The result is a 133% increase in new users and106% more SEO-driven leads, over 200 qualified leads in 2025 alone. More importantly, it’s engaged traffic from people actively looking for roofing, siding, windows, and solar in the markets J-Tech actually serves.
Paid Search: Qualified Leads at Scale
The $220 cost per conversion is fine, but that’s not what keeps J-Tech investing in Google Ads. It’s the volume and quality of leads that number represents, 208 calls and 245 form submissions, 453 qualified leads across five service lines.
Getting there wasn’t about tricks or proprietary tactics. Early on, we helped J-Tech establish clean conversion tracking with lead attribution down to the keyword level via CallRail. That clarity made everything else possible, informed, logical optimizations based on what was actually driving revenue, not guesswork. The result is a paid channel that consistently produces project-ready leads at a volume they hadn’t achieved before.
The Combined Picture
SEO and PPC now serve as J-Tech’s primary lead generation engine. Paid search keeps the pipeline moving while SEO compounds in the background, and the results show what happens when both channels are built and managed well together.
About J-Tech Construction & Solar
Industry: Exterior construction & solar installation
Location: Nebraska
Founded: 2004
Services: SEO & PPC
J-Tech Construction & Solar has built a strong reputation across Nebraska for high-quality exterior renovations and solar solutions. Their offerings span roofing, siding, windows, doors, and solar, including advanced systems like Pika/Generac storage and SolarEdge technology, helping homeowners improve energy efficiency while modernizing their homes.
The Challenge
J-Tech came in with two problems that often travel together: an SEO presence that looked decent on paper but wasn’t generating revenue, and a paid search setup that lacked the tracking infrastructure to optimize effectively.
On the organic side, their content had built some topical authority, but almost entirely at the top of the funnel. None of it was ranking for the high-intent terms people search when they’re ready to hire someone. Zero first-page rankings in their priority markets. Leads from search were essentially nonexistent.
On the paid side, the bigger issue wasn’t spend, it was visibility. Without clean conversion tracking or keyword-level lead attribution, there was no real way to know what was working. Optimization was guesswork, and the results reflected that.
They also came in with a specific ask beyond just better performance: a partner who would communicate clearly, report honestly, and give straight answers about what was and wasn’t working.
Strategy
The approach was straightforward: fix the foundation first, then build.
For SEO, that meant deprioritizing traffic volume as a goal and focusing entirely on first-page rankings for bottom-of-funnel, high-intent keywords in J-Tech’s top 12 priority cities. The existing topical authority wasn’t wasted, it gave us a starting point, but the strategy shifted toward terms that generate revenue, not just visits.
For PPC, the first priority was establishing clean conversion tracking with keyword-level attribution via CallRail. Without that, any optimization is a guess. With it, every decision is informed by what’s actually driving qualified leads and revenue.
The two channels were designed to complement each other: paid search generating leads immediately while SEO compounded over time.
Execution
SEO & Content
We produced content with a dual purpose, building topical authority while targeting the specific service and location terms J-Tech’s best customers are searching. Roofing, siding, windows, doors, and solar across Nebraska’s highest-value markets.
The focus was always on moving the needle for high-intent, transactional keywords in priority zip codes, not chasing traffic or vanity rankings. Every piece of content and every optimization was in service of first-page visibility for terms that generate actual leads.
Paid Search
Before optimizing anything, we built the tracking infrastructure, CallRail integration for keyword-level call attribution, clean conversion tracking across all service lines, and a campaign structure organized by service category to capture high-intent searches for each offering.
From there, optimization was methodical: identify what’s driving qualified leads, put more budget behind it, cut what isn’t. No proprietary tactics. Just informed decisions made consistently over time, across campaigns for roofing, windows, siding, doors, and solar.
Key Takeaway
Most contractors have some online presence. The question is whether it’s built around the terms that actually generate revenue.
J-Tech had a decent content foundation, we redirected it toward first-page rankings in the markets that matter, paired it with a paid search operation built on real attribution data, and the combination created a lead generation system that now drives the majority of their new business.
The results aren’t from a special playbook. They’re from doing the right things consistently, measuring what matters, and optimizing based on what’s actually working.
