Still sharing your Google login? Don’t.
There’s a better, safer way to give your team or your marketing agency access to your Google Business Profile.
You can let them respond to reviews, update hours, post updates… without handing over full control.
It takes less than five minutes. And you can remove access anytime.
Let’s walk through it.
First, What Is Google Business Profile (GBP)?
Google Business Profile is your business’s official listing on Google Maps and local search.
It’s what shows up when someone nearby searches “HVAC near me” or “roof repair [your city].”
Having it fully set up and regularly updated can mean the difference between getting the call or getting skipped.
When you add users to your GBP, they can:
- Respond to customer reviews
- Update hours (like for holidays or emergencies)
- Post updates, photos, and offers
- Help keep your business info accurate and up-to-date
All without needing your Google password.
Access Levels Explained
Before you add someone to your Google Business Profile, it’s good to know what kind of access you’re giving.
Here’s a quick breakdown:
🔐 Primary Owner
- The person who created the profile
- Can’t be removed by anyone else
- Has full control—can add/remove users, update info, delete the listing
Use this role carefully. It’s tied to ownership of the business profile.
👑 Owner
- Has nearly the same powers as the Primary Owner
- Can add/remove other users
- Can update all business info and settings
Great for co-owners or trusted admins.
🛠️ Manager
- Can update info, respond to reviews, and post updates
- Can’t add or remove users
- Can’t delete the profile or manage access
Best for team members or marketing partners who just need day-to-day access.
Tip: If you’re adding a marketer or staff member, Manager is usually the safest bet. You can always upgrade them later if needed.
How to Add a User to Your Google Business Profile (Step-by-Step)
Here’s how to give someone access without giving up control:
A. Log In to Your Google Business Profile
Go to business.google.com and sign in with the email connected to your profile.
B. Select Your Business
If you manage more than one location, choose the one you want to update.
C. Open the Menu → “Business Profile Settings” → “People and Access”
Click the gear icon or the three-dot menu next to your business name.
Then choose “Business Profile Settings” and go to “People and Access.”
D. Click “Add”
Hit the blue “Add” button in the top right.
Enter the person’s email address.
Pick their role—Owner or Manager.
E. Click “Invite”
That’s it! They’ll get an email to accept the invitation.
Once they accept, they’re in.
Need to remove someone later? Just head back to the same spot and hit the trash icon next to their name.
Best Practices for Adding Users
Before you hand out access, keep these tips in mind:
- Only give Owner access to people you fully trust.
Owners can manage other users and make major changes, so limit this to business partners or leadership. - Use company email addresses.
Avoid personal Gmail accounts when possible. It’s easier to manage access if someone leaves the company. - Remove access the moment someone leaves.
Don’t wait. Go in and remove old employees or contractors right away to keep things secure.
A little caution now saves a lot of headache later.
Troubleshooting Common Issues
Running into problems? Here are quick fixes for the most common ones:
- Didn’t get the invite?
Check your spam or junk folder.
Still nothing? Make sure the email address was typed correctly. - Can’t find “People and Access”?
You might not be the Primary Owner or an Owner.
Only those roles can add or manage users—ask whoever set up the profile to give you access.
If you’re still stuck, try logging out and back in, or use a different browser. Google can be glitchy sometimes.
Need Help Managing Your Google Business Profile?
Let’s be real—most home service pros don’t have time to babysit their Google Business Profile.
But when it’s managed right? You show up higher in search. You earn trust faster. You get more calls.
At Hook Agency, we help businesses like yours:
- Keep info up to date
- Respond to reviews quickly
- Post weekly updates, photos, and offers
- Stay visible where it matters most
Want your profile to actually bring in leads? We’ve got you.
Give Access Without Giving Up Control
Sharing passwords is risky and totally unnecessary.
Instead, take five minutes to add users the right way. You stay in control, your team stays productive, and your Google Business Profile works harder for you.
Want to make sure it’s fully optimized and actually bringing in leads? Reach out to Hook Agency we manage GBP profiles for home service businesses every day.
