Choosing a marketing agency can feel like a gamble. Everyone promises growth. Everyone says they “get results.” But when the dust settles, you’re often left with vague reports, minimal leads, and a team that barely understands your industry.
Hook is built different—because we had to be.
We’re not just another agency with a fancy deck. We’re a 30-person Google-specialized crew based in Minneapolis, all-in on getting real, qualified leads for roofing and home service businesses.
Here’s what actually sets us apart:
- We focus on lead generation, not just branding or busy work.
- You own everything we build—no contracts with strings attached.
- Our team is in-house and industry-specialized—no outsourced roulette.
- 150+ five-star reviews, and trusted by top coaches in the industry.
- Clear monthly reporting so you always know what we did and what it got you.
If you’re tired of paying for noise and want marketing that performs—let’s get into what makes our approach work.
1. We Focus on Lead Generation, Not Just “Marketing”
A lot of agencies talk about “strategy.” We talk about results. Real, measurable, bottom-line outcomes.
At Hook, we’re laser-focused on lead generation because we know that’s what actually grows your business. Not branding fluff. Not buzzwords. Not vague consulting decks. Just high-intent leads, delivered consistently.
Here’s how we make that happen:
- We specialize in Google—because that’s where homeowners go with wallets open.
- SEO that ranks and converts. Our content isn’t filler—it’s built to attract, engage, and convert real customers.
- Aggressive Google Ads management. We touch every account weekly, optimizing budgets, adding negative keywords, and testing new angles to squeeze more out of every dollar.
- Websites that convert. Built from scratch on WordPress, custom-coded for speed, mobile-first, and designed to drive the next action (call, form fill, appointment).
- Form-forward design. We put full lead forms right on the main pages—no friction, no fluff.
We’ve worked with 75+ clients in roofing, HVAC, and plumbing, and we’ve built this approach by obsessing over what actually works in this space.
Marketing is only valuable if it drives revenue. That’s why lead generation is our north star—every single tactic we use is judged by whether it gets the phone to ring.
2. You Own Everything (The Way It Should Be)
Too many agencies build their business on dependency. They lock you into contracts, hold your website hostage, and make it painful to leave. That’s not partnership—that’s a trap.
At Hook, we do it differently.
When you work with us, you own it all—your website, your ad accounts, your analytics, and every login. If you ever decide to move on, we hand it all over, neatly documented. No drama.
We believe in earned trust, not forced retention.
🚪 Easy Come, Easy Go – And That’s a Good Thing
Some people might think this is risky for us. But here’s the deal:
- When clients know they can leave, they stay because they want to—not because they have to.
- It keeps us sharp. Every month, we prove our value with results, not fine print.
- And yes, we even build offboarding documents in advance—so the process is smooth if you ever leave.
We’ve made this part of our culture. Treat clients like grownups, and they’ll treat you like a trusted partner. That’s why we have long-term relationships, even without handcuffs.
3. A Real In-House Team, Trained and Specialized
Behind every successful client campaign at Hook is a team of 30+ specialists—all in-house, all in Minneapolis, all focused exclusively on roofing and home services. No mystery freelancers. No late replies from a different time zone. Just a tight crew working together, full-time, under one roof.
Most agencies talk a big game, but behind the curtain they’ve got a couple core people and a rotating door of contractors. We went the other direction.
Here’s how that gives you an edge:
- Faster communication. Walk across the office, solve a problem.
- More accountability. You’re not chasing down a third-party vendor when something breaks.
- Deeper industry knowledge. Every person here lives and breathes roofing, HVAC, and plumbing.
- Quarterly required training. We level up together—every quarter, every department.
We’re not the biggest agency in the game, but we’ve built a team that’s custom-fit for this niche. Writers who know what “ridge vent” means. PPC pros who know what terms convert. Developers who build lightning-fast sites that drive action. No fluff roles, no generalists.
🎯 Every Seat Has a Pro in It
That means when you hire Hook, you’re not getting someone learning on the job. You’re getting:
- A dedicated account manager who actually understands your market
- A Google Ads manager who’s worked on 50+ accounts like yours
- An SEO expert who knows how to rank in your city
- A design + dev team that builds websites with performance and conversions in mind
That’s how we’ve been able to grow consistently, get results across 75+ clients, and earn trust from the biggest names in the industry.
4. Proven in Roofing + Home Services, Backed by Real Trust
It’s easy to say “we get results.” It’s harder to prove it. That’s why we don’t just say we’re different—we back it up with hundreds of real testimonials, consistent referrals from industry coaches, and a portfolio that speaks for itself.
We’ve earned 150+ five-star reviews on Google, and we didn’t get there by accident.
Clients don’t just like working with us—they see real growth, and they tell their friends. We’ve built this company on referrals, reputation, and showing up again and again for home service businesses that are serious about growth.
🛠 Trusted by the People You Already Know
We’re the agency that:
- Roofing and Home Service industry coaches recommend.
- Industry influencers promote after seeing firsthand how we drive traffic.
- Gets invited back to events, trainings, and podcasts—not just to pitch, but to teach.
We’ve specialized hard in this niche—because the more focused we are, the better we get at delivering exactly what these businesses need.
This isn’t just marketing—it’s momentum, and it builds when you stack great results with real trust.
5. Real People. Clear Communication. Results That Matter.
You deserve a marketing partner who communicates clearly and proactively—without making you dig for answers or chase them down for updates.
At Hook, you’ll know your team by name—and they’ll know your goals, your market, and what success looks like for you.
Here’s how we keep things crystal clear:
- Monthly deliverables folders—every task we completed, documented.
- Simple reporting—focused on leads, not just clicks.
- Fast response times—because you shouldn’t have to wait a week for a website fix.
Clients mention us by name in reviews for a reason. Skylar, Dillon, Claudia, Sydnee, Vinny—their names come up because they’re doing the work, building real relationships, and helping businesses grow. That’s the standard here.
Get a demo of what it’s like to work with us and our services here!
📞 We Actually Pick Up the Phone
We know this industry. When you’ve got a fire to put out, or you’re ready to hit the gas, you need a team that answers.
That’s us.
We don’t disappear after the sale. We stay in the trenches with you, month after month, making sure your digital presence is sharp, fast, and performing. If something’s not working, we fix it. If you need something new, we’re already thinking about it.
Because great marketing isn’t just about tactics. It’s about showing up, doing the work, and giving a damn.
Finally Ready to Grow?
If your marketing isn’t delivering consistent, qualified leads—or you’re just tired of wondering what your agency is actually doing—it might be time for a change.
We work with roofing and home service companies that are serious about scaling and want a team that knows the industry, moves fast, and delivers.
⭐️ What sets us apart is focus, execution, and transparency. We specialize in your industry, we have a full in-house team, and we keep you informed with clear reporting and consistent results.
Let’s talk about what that could look like for you.
👉 Get in touch with us to see if Hook’s a fit.
