Knowing where you should be investing your time and money in marketing efforts can be an overwhelming thought.
You’re busy with customers all day and running a company so trying to come up with a marketing plan has taken a back seat. You could spend endless hours researching different solutions online, but you get so many different ideas you can easily become confused.
That is why you should start by focusing on the key tactics that make the most sense for your company and won’t leave you so overwhelmed.
To make things a little easier for you, we have come up with what we believe to be some of the best strategies for you to incorporate into your remodeling business marketing plan.
High-Quality Website Optimized for SEO
Having a high-quality website is one of the top marketing sources you can have as a remodeler and definitely shouldn’t be neglected.
You want to have a site that is clean and modern looking, as well as easy to navigate through. It is also important to have a website that is mobile-friendly, as this is what many people will be doing most of their searching on.
You want to be sure you have strategies to drive your potential customers to your website, as this is your online storefront.
SEO is the key to this strategy, as this is going to be the tool that allows searchers to find your website.
Some of the best and important ways for you to optimize your SEO are through being a resource of information, optimizing for conversion, high-quality examples of your work, and your value to the customer.
By being a resource, you are able to make yourself a part of the potential leads process of what they want for a remodel. How is this? Well, they are more than likely going to be searching the web for inspiration on places like Pinterest and Houzz to try and find the type of style they want for a remodel. You can also write blogs explaining why certain materials work better than others or new trends to look for in the coming year. Be sure to show examples of your work so they can see that you are able to create their vision.
As simple as it may sound, optimizing for conversions is often overlooked by businesses. Having the right placements and formatting of your calls to action can make a big difference in your rate of conversions. Be sure to have a contact form on your website. This is very important and allows people easy access to get in touch with you. Having a low conversion rate means that you are letting leads slip through the cracks and that something needs to be changed in your process.
Having high-quality photos/examples of your work shows your audience the kind of work you are capable of. You can write and talk about remodeling all you want, but people want to see the work you can do for them.
Show your value. There are so many companies out there saying the same thing about the quality of their work or how much experience they have. This all gets saturated and really doesn’t mean anything to the person reading it. Provide reviews and testimonials from past customers that help to differentiate you from the competition and show just how great you are.
Have a Blog that Works for You
Having a blog is like an investment in your company. Yes, it is time-consuming, but they will be on your site forever for your future potential leads and clients to read and attract them to your website.
One benefit that you will get from a blog is more credibility in the industry. It shows that you are in the remodeling business and that you know a few things about it. Readers will begin to think of you as a go-to resource and trust you before they even shake your hand. How great is that!
A blog will also help you a lot with your SEO and should help you to get qualified traffic and leads onto your website. Unfortunately, it is popular for companies to blog with no other intention than to post blogs. Another problem is when companies blog like crazy to get traffic, but the traffic they get is not always qualified traffic. When you don’t have any qualified traffic, you won’t get any leads.
If you want to be sure you are attracting the right traffic, pick strategic keywords and phrases for your content. Have your keywords more specific, but not so specific to the point where it doesn’t drive any traffic onto the site. Also, be sure to have your content tailored towards your target market so you are able to get viewers that turn into leads.
Be Active on Social Media
Being on social media is a great and inexpensive way for you to keep in touch with people online and has turned into a must-do for just about every business out there.
However, it is important to know which platforms are best for your business and where you are able to grow the most. You don’t need to be active on every social media platform. Find where your target market is spending most of their time, and choose those to invest your time and efforts in.
It is also important to prioritize image quality. They don’t need to be absolutely perfect, but they do need to be high-quality and should represent your brand well.
As a remodeling business, some of the top platforms for you to be on are Pinterest, Houzz, and Instagram.
Pinterest is a social media platform that is built specifically for visuals making it perfect for people looking for ideas on their next remodel. Houzz is a popular photo centered website that is pretty much a necessity if you are in the home improvement space. Houzz is a great tool that can help you to take your brand authority to the next level and can be helpful for the sales process when dealing with clients. Instagram is another great platform for remodelers because of it being centered around visuals.
We hope that these strategies help you to feel a little more confident in where you focus your time and money on your marketing efforts.
If you don’t have time for planning and executing your marketing – feel free to reach out. We can discuss the goals you have in mind, and figure out if we are the right fit for each other.