Luckily, there are more marketing and home remodeling advertising options available than ever for contractors. From social media advertising to volunteering in your community, you’ll have no problem finding a marketing strategy that works.
Here are seven excellent examples that can help you with your home remodeling advertising.
1. Video Advertising Provides Value to Clients
Using video to advertise your remodeling business is easier than ever. Your smartphone is all you need to create exciting and professional-looking advertisements. Show your creativity by being personable and informative in your video advertisements.
Some innovative video advertising options include drone videos, video walk-throughs of completed work, before and after videos, and how-to videos. Do not forget to upload your videos and share them with your social media accounts.
2. Photos Highlight Your Work and Expertise
Great photos make any advertisement better. Always take pictures of completed projects so you can showcase your skills and expertise.
Photos make it easy to market your business on many different platforms. From social media advertising to flyers and brochures, great images will help you catch the eye of potential clients.
- Create advertisements with before and after photos.
- Showcase your staff and business with professional photos.
- Use pictures for digital and traditional advertising and marketing.
- Maintain a portfolio of your best renovation projects.
3. Create Interesting and Engaging Content
Use your website and social media account to provide value to your remodeling clients. Filling your website with interesting and engaging content is a great way to advertise and gain website visits, and this content can help you convert your website visitors into clients and customers.
Use your expertise to create “how-to” instructional videos or maintain a blog that follows trends in your remodeling niche. Other examples of engaging content include customer stories, cool infographics, and remodeling product reviews. Get creative with your content and watch your social media and online presence grow.
Sharing exciting content is an ideal way to advertise your business and build trust with clients.
4. Create a Brand Image
Make your advertising stand out by creating a brand. Maintain a consistent brand image across all marketing platforms. Use your logos on your vans, shirts, business cards, and social media accounts. From a great website to constant interaction on social media, your brand will experience rapid growth.
Creating a brand that clients remember and recognize is a long-term advertising and marketing goal every contractor should aim for.
5. Local, Print, and Traditional Advertising
Don’t forget about traditional advertising. There are still plenty of advantages to advertising in magazines, print, and billboards. Trade shows are also great places to advertise your remodeling business. You’ll find plenty of local clients by using word-of-mouth, business cards, and local print advertising.
Other local advertising opportunities include using the Chamber of Commerce, direct mail, and local associations. Get out there and mingle locally, and you’ll find plenty of clients looking to renovate their homes.
6. Sponsorships and Volunteering
Advertise by being a part of your community. Don’t hesitate to sponsor local events, schools, or organizations. Local teams always need assistance, and investing in them can show you care about your community. Volunteering locally is also a great way to give back to your community while helping you promote your contractor services.
Sponsorship and volunteering will always be a great way to advertise and spread awareness of your remodeling company.
7. Follow up with Your Existing Clients
We encourage any remodeling contractor to maintain a relationship with their previous clients. Follow-up emails and phone calls give your clients a chance to share their experience during the renovation project. Small gifts and thank you notes are always welcome as well.
Your clients won’t feel forgotten if you follow up after their renovation project is completed. You will gain trust with your client and create repeat customers by marketing to your existing client base. Following up with clients is also a great way to receive reviews, which can help strengthen your future marketing efforts.
Don’t let poor advertising strategies ruin your remodeling business because there are countless ways to improve your marketing and advertising. We’ve outlined seven ways to enhance your home remodeling advertising. Start using these advertising ideas to grow and expand your remodeling business.