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Home Improvement Industry Report | 2024 Trends

Exciting things are happening in the home improvement industry. Contractors, decorators, handymen, and other home improvement professionals are seeing demand for their services surge like no other time in the past decade.…

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Home Improvement Industry Trends 2021-2022

Exciting things are happening in the home improvement industry.

Contractors, decorators, handymen, and other home improvement professionals are seeing demand for their services surge like no other time in the past decade. And the bonanza shows no signs of slowing. 

Thanks to the ongoing housing bubble in the U.S., which somehow just keeps getting bigger, real estate values have soared to unprecedented levels, motivating more people to renovate rather than move.

In other words, things are looking good.

Just how good, you ask? Let’s break down some key industry stats from the past few years and see where things are in 2022 and beyond.

Age Demographics are Approaching a Tipping Point

At the moment, baby boomers still have a clear lead in terms of home improvement spending (and have led this category for more than 20 years). However, that may change in the not-so-distant future, as more and more people age 55 and up reach their natural conclusions or become unable to continue living at home.

As this shift progresses, Millennials, who increased their homeownership rate 7.9% between 2017 and 2020 (from 40% to 47.9%), are expected to gain significantly more representation in the housing market. In fact, if growth proceeds at the same rate of roughly 2-4% annually, some 56-64% of Millennials could own homes by 2025.

Naturally, many of the dwellings they’ll be moving into will be older homes previously belonging to members of past generations—homes that will sooner or later need age-related repairs and design updates.

The Reviving Economy is Driving Home Improvement

Despite all the chaos and unpredictability of 2020, the outlook for the national economy is sunny. The GDP is rebounding, employment is on the rise, and overall levels of wealth are still trending upwards. These numbers will likely only improve in 2022 as the country continues to rebuild.

Not only that, skyrocketing real estate values have but have produced swells in home equity as a fortuitous side effect.

One consequence of this growth is that more people finally have enough money to pull the trigger on home improvement projects they’ve been planning for years. It’s no surprise, then, that the combined revenue of home improvement stores nationwide shot up to around $400 billion in 2020.

Demand is up Across the Board

It isn’t just general contractors who are benefitting from the energizing combination of less available housing and more disposable income—business is booming for everybody.

Here are just a few sectors of the home improvement industry that are currently flourishing:

  • Kitchen and bathroom remodeling
  • Flooring
  • Painting
  • Interior decorating
  • Roofing
  • Landscaping
  • Electrical and HVAC
  • Outdoor lighting
  • Home inspection
  • Property management

As you can see, new business opportunities—as well as the potential for commercial success—are virtually limitless.

More Homeowners Are Getting “Smart”

Another notable area of growth is the uptick in smart home features.

Research indicates that investments in smart technology have increased 20% every year since 2016. The same research suggests that approximately half of all home renovations now include some form of smart tech upgrade.

Of those upgrades, the most popular are enhanced security measures, climate control systems, lighting fixtures, and entertainment add-ons. User data collected in 2020 revealed that there are over 33 million households with smart thermostats in the U.S. alone.

As such, savvy contractors are finding ways to incorporate newfound demand for smart technology into their existing business models, with considerable increases in their total number of annual contracts being the reward.

Demand is Likely to Keep Right on Growing

Factors like scarcity and rising interest rates, along with the boost in cost-recouping confidence that the previous conditions tend to inspire, have caused new home purchases to stall out and led an ever-greater percentage of homeowners to spend their money on renovations and remodeling projects instead.

A recent study published by the Harvard Joint Center for Housing Studies predicted that annual home improvement spending will continue to climb 2% or more per year for the foreseeable future. By that estimate, total industry revenue is on track to reach $269 billion by 2025.

If you’ve been thinking about getting into the home improvement industry, there’s never been a better time than the present.

Get a Google-specialized team working on your behalf—schedule an intro call today!

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