Facebook is one of the most popular social media platforms on the internet. While other platforms have grown to compete alongside this online giant, Facebook continues to lead as the top platform for social media users, including a higher number of members than LinkedIn, Instagram, Twitter, and Pinterest.
It’s not uncommon for nearly every business to set up a business page or account on Facebook. There are some immediate benefits to setting up your company on this platform:
- There’s no fee to set up a business profile and invite people to follow or “like” your page.
- It’s a great way to encounter other local businesses and work towards promoting and sharing each other’s pages.
- You can upload pictures, share posts, and related websites of your company.
It’s easy to achieve successful Facebook advertising with the right tools. While it’s essential to set up a page or account initially, a growing level of competition requires making a good impression on new viewers, potential and current clients.
Know Your Audience
Is there a specific location, group of people, or demographic you’re targeting? For example, a home renovation company may target new buyers and home investors or focus on areas with lots of condominiums or houses for sale. If you’re targeting people for a fitness program or product, you’ll want to include individuals interested in health and wellness.
Choose the Right Images for Your Ad
Visuals make a significant impression and are vital in getting the audience you need. It’s essential to choose an image or set of pictures that fit your message or company’s mission. If you need a good selection of quality images, you can browse stock images on websites such as Unsplash, Pexels, or Pixabay, or create your own using image tools such as PicMonkey or Canva.
Keep Your Ad Simple, Effective, with a Call to Action
When you write your ad, keep the message concise, with the most relevant and eye-catching information. It may be tempting to include as much as possible into one ad, though it can result in less interest. People are drawn to short messages, and they’ll click and inquire to find out more.
Focus on a short line or statement that shows value to your audience. Consider a suggestion with a new idea or ask a question to pique interest. People are always looking to make their life easier or find a new product or solution in daily life. Phrases such as “We have your new favorite gadget” or “Leave the hard work to us” as great examples.
Use a call to action, especially in ads where you have enough room to write a few lines. “See what we have to offer” and “Check out our new line of products” with specific service or product names to invite your reader to view your company’s offers.
Write with Simple Words and Phrases
Writing a successful Facebook advertising is most effective when it is straightforward:
- Focus on the main product or service you’re looking to offer.
- Mention how your offer benefits people.
- Add a link or next step to invite people to inquire or ask for details.
Be Direct with Pricing
People value transparency. The more information you provide within a few words, the more successful your Facebook ad will be. Most people are looking for something they can afford, and giving them the numbers upfront is what people want.
Ask for Feedback
Share your ad ideas with colleagues and within the market you’re targeting. Run a poll or inquire with people about what they’re looking for in a company. Once you know what makes people stop scrolling to read and click, you’ll have a better idea of what to write.
Test your Ad on Facebook
Successful Facebook advertising begins with testing. Facebook offers businesses and contractors the ability to test their ads for a small fee. You can run two or three ads at once and observe which test ad gets more attention. This method is a great way to ensure your finalized ad is effective.
Well-written and designed Facebook ads are highly effective in growing your business. The more attention you receive, the better your results in the long term. Many customers will share and “like” your business page, making your ad and company more visible for great results.