SEO (search engine optimization) is a game changer! Search engine optimization uses digital skills and strategies to make your website rank higher in search engine results.
The average search of individuals online has skyrocketed since the COVID-19 pandemic. Consequently, Google Search’s interest in SEO also spiked at the onset of the pandemic to its highest level ever.
Many companies are now informed about SEO and leverage its many uses to stay relevant, visible, and viable. Aside from that, buyers and sellers also now tilt more toward online shopping! But are contractors needed to follow this trend?
Should Contractors Follow Suit?
Like every other business, the construction industry needs SEO. People need trusted contractors to construct their houses, shops, and offices.
Today, everyone goes online to solve their problems. Once your clients can find your web page appears on Google’s SERP first page, it boosts their trust in you. Contractors, therefore, aren’t exempted from using search engine optimization for their business.
Another reason contractors need to move in the wave of change is that people aren’t very aware of construction companies. It’s unlike food companies, where everyone has their favorite brands.
There are also a lot of competitors in the contractor business, indicating that whoever isn’t ready to level up will be left behind. SEO is a must for anyone interested in catching up with this ever-increasing competition in the construction industry!
Why Contractors Need SEO
With the increasing demand for contractors, the spike in competition isn’t something to neglect. You sure need SEO to stay ahead of your competitors!
1. SEO Places You Ahead of Your Competitors:
Marketing is a game of numbers. The more people your contractor business is exposed to, the greater your chance of convincing the world of your expertise.
Some contractors on google have a whopping amount of 301,000 people searching for their services! Imagine having these numbers on your website! It’ll surely be an advantage against your competitors.
Don’t forget that your competitors also try to be at the top of their game. Hence, you have to strategize differently and better.
2. SEO Creates Awareness About Your Services:
SEO is known to be the number one way to generate organic traffic. Almost everyone uses search engines to solve their problems. Google is a close friend people consult even at any slight inconvenience.
Having your web page rank in google’s top results gives free brand awareness for your construction company. More interesting is that you can stay on top of the search results for a long time, provided you pay attention to the key factors discussed below.
3. SEO Helps You to Generate More Leads:
Building an email list is important for your contractor business. With an email list, you stay at the top of your ideal customer’s mind in construction-related matters.
The best way to build leads is through your website. A well-optimized website ranking top on search engines will result in more leads which eventually results in more customers.
Creating more leads means bringing more people to experience your brand’s progress. You can nurture these leads to later become people who patronize your business and even become all-time fans of your work.
4. SEO is a Good Source of Organic Traffic:
Over 68% of the online experience starts with search engines, and search engine optimization is critical to having a solid presence on search engines. And you know, online searches will increase over the years because the digital space is the world’s future.
Harness SEO for Your Contractor Business
SEO is not a day job. It involves great work but the long-term effect it has on your business is undeniable. Harnessing the power of SEO involves various strategies that need to be put together to have a great result. The key needs of SEO include content, keyword research, link building, and Local SEO.
1. Content
It’s no more news that content is king in marketing. With the right content, you can target the right audience. The content can include blog posts, videos, or even e-books. Well-optimized content keeps you ahead of everyone in your SEO game.
With great content, other sites can link up to your site as a reference creating a source of free traffic.
Another advantage of quality content is it increases “trust” in the heart of your customers. People can tell if you know your onions from the content you put out. Because people don’t give money to people they don’t trust, it’d help to pay attention to quality content.
2. Keywords
Keywords research is one of the basic yet very important aspects of SEO. This involves getting words frequently used by people when searching for a thing on Google.
Strategically computing these commonly asked-about keywords into your content gives you higher chances of ranking in google’s top search results.
Several tools are available to make keyword research easier: SemRush, Google trends, Google search console, Ahrefs, and many more.
3. Link Building
Link building is a technique used to encourage different sites to link to a page on your site. This, in turn, helps you to rank higher on a search engine’s result page (SERP).
To rank well in google searches, it’s best to zero in on building a couple of top-notch content as opposed to numerous low-quality ones. The key to acquiring trustworthy sites to interface with your site or blog is consistently publishing brilliant, relevant content that can be shared, commented on, and connected to.
You’ve probably also heard about backlinks and internal links. Backlinks are links between two sites while internal links are those that start from one page of your site and stop at another.Â
All these different links are positive markers that indicate the quality of data on your page, and ought to help your page rank higher on Google’s first page.
4. Local SEO
Local SEO is enhancing your site to zero in on a particular area. Ordinarily, when individuals are looking for items and administrations they can trust, they typically use the words “close to me.” People tend to utilize service providers that are near them.
This assists with diminishing the expense of specific charges like delivery charges and transportation.
Taking local SEO seriously is a positive development for contractors. In the future, when somebody needs a contractor worker close to them, higher odds are good that you are top of their mind.
Undoubtedly, now is a good time to invest in SEO as a contractor. SEO has been a game changer for several businesses, and now is a good time for you to be part of it. If you need more strategic contractor marketing content like this, follow Hook agency or sign up for our contractor course below!
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