I recently saw a recent news report about Angi Leads – “Angi reported a -8% dip in Marketplace Service requests, while Marketplace Monetized Transactions were up 2%./ Marketplace revenue grew 21%”.
So is the real question:
- Why does Angi / Home Advisor / Service Magic keep changing it’s name?
- How are they selling 21% more in a month when there are -8% fewer leads coming into their site?
- Are they hiding something, or is it purely a situation where rebranding 4 times really made sense?
So I asked Contractors – Why does Angi Leads keep changing it’s name?:
Recently I asked a group of contractors on Facebook: “In your opinion (particularly curious from people that have had success with them) – Why does Angi / Angie’s List / Home Advisor / Service Magic keep changing it’s name? Talked to someone from Angi recently and they said they’re shedding the Home Advisor brand completely, just leaving up the website for leads, etc.”
Here are their answers!
According to IAC / Angi Corporate:
“The company said Wednesday that it changed its name to better reflect what it does now. Founded in 1995 as an online directory to research and rate local plumbers and other home contractors, it has evolved into a site where users can book, schedule, and pay someone to unclog a toilet or mount a TV to the wall.” – ABC News
Other names or subsidiaries that are related to Angi:
- Angie’s List
- Handy
- CraftJack
- NextDoor
- HomeStars
- Handyman Online
- Total Home Properties
- MyHammer
- Fixd
- mHelpDesk
A recent lawsuit that was critical of HomeAdvisor also may have played a part / or also been a consequence of the bad reputation Angi Leads had with the former name:
They are accused by the Chimicles class-action lawsuit of:
- Sending the same lead to more than four Home Service Professionals;
- Sending leads for non-responsive and/or fake homeowners; and
- Sending leads for homeowners outside of the Home Service Professionals’ designated service areas;
- Adopting uniform internal procedures intended to deny and discourage refunds and/or lead credits; and,
- Misappropriating HSPs names or likenesses to generate Leads for HomeAdvisor.
We are not confirming or denying the validity of these claims in this article, just simply sharing what it alleges.
So what do you think?
- Do you think Angi / Home Advisor has changed names because of their bad reputation?
- Or – do you think they just needed to change the name to accomplish their goal to “become a powerhouse in regards to anything home related.”
- Any other opinions?
Comment below and share with other contractors what you think of Angi Leads!
