Is SEO Worth It?
It's a question I get alot – and the result is going to seriously depend on your business situation at hand – and how quickly you need it to pay you back.
But I will walk you through some exact math I used to determine a recent prospects situation, and why I suggested they DON'T DO SEO with my company right now.
I will also tell you EXACTLY what I told them to do right now instead.
Math I did for the ‘Last 30 days’ in analytics conversions:
They’ve had a total of 625 conversions
So if 1 in 8 becomes a customer - this amount will result in 77.5 customers on average
x $300 for the average customer.
This would equal = $23,500 in Revenue from the site (estimated / average)
But for Organic search - Only $6,957 of your revenue is happening their currently based on –>
97 Conversions from Search Traffic for the last 30 days
Which would result in an average of 12.125 customers= $3637 Revenue … if it was 30% profit margin - that means you currently have $1091. Profit on average coming a month from Search.
At 2k investment - I would probably hurt your short term profitability on this avenue. 3 months isn’t enough time to showcase the full extent of SEO’s power. That being said a longer engagement could triple your conversions from search. I think it’s in your best interest to pursue SEO (albeit, perhaps not with us.)
To me if you do at least these 3 things around your top 2-3 locations you’ll have some results that will whet your appetite for SEO in the future, and perhaps I can be of service then.
I think your best bet is to try these things on your own at the moment - and experiment with meta titles and descriptions / writing some 100% unique content for top pages.
If you are considering this in the future - I’d start 2-3 months BEFORE the busy season with an SEO company so they can start to effect rankings more heavily going into spring (there’s a couple month lag on work to see the progress.)
You need 3 things:
If your current amount of conversions/ from search is low (i.e) and doubling it wouldn't justify hiring an SEO company (1k-3k a month on average) – that doesn't mean you should just hang up your hat.
It means you may need to put in some sweat equity on your digital marketing before engaging an SEO company. Consult the '3 Next Steps' earlier in the article for what you could do in the meantime.
If it was my company – I would use Ahrefs.com to determined the most searched keywords to find the biggest opportunities – here I've searched movers, and landscaping in my area to see what kind of volume and difficulty there is:
Rinse, and repeat with all of the different variations of keywords that would result in sales for you – and then write your meta-titles with the best opportunities at the beginning of them.
Check out my article for 5 steps to writing the perfect meta-description if you'd like :)
Long story short - the answer to 'Is SEO Worth It?' really requires more digging into your business model – the search landscape in your industry AND location. SEO in my experience, is always a good idea – just also have to figure out whether to try to do it yourself, or hire an Agency to do it. That question ideally is answered by looking at the data!
I hope you have a great week - and if nothing else, this article should encourage you to get Search Console, and Analytics installed and get conversion tracking up and running!
We create content focused on targeting and tone – that actually draws in qualified buyers and creates rapport with clients over time, driving up sales.
You don't have to wait 2 years to see R.O.I. with our SEO packages. Because of our natural looking but aggressive link-building strategies on high authority domains, you'll see movement in as little as a couple months, and start to see undeniable R.O.I in 7-12 months.
Our efforts are 100% focused on increasing your revenue.
You get what you pay for, and that couldn't be truer when it comes to SEO Packages.
When I hear someone was paying 500-700 dollars for a SEO package somewhere else I have to laugh, because I SPEND at least that on every one of my clients every month. Through the content creation, brokered backlinks and other things I'm purchasing on behalf of my SEO clients, because real SEO takes money.
If your competitors are buying 500-700 dollar SEO packages – and you purchase my SEO packages focused on Professional Level Visibility I can promise you, you'll be the raking in the new clients while their website is collecting dust.
As you can see my SEO plans start at around $2000. Can you get legitimate SEO for less than this? Absolutely you can – but once again, some cheaper providers aren't really putting the amount of sweat into your SEO Packages.
I want to help a select number of clients I believe I can truly benefit. For many – $2000 is going to be peanuts to the amount of revenue we can drive on their website, and so these individuals won't want to spend less to get a less aggressive SEO specialist on their project.
They want the best of the best – and someone who will be relentless in pursuit of higher rankings to drive traffic on Google.
They don't just want SEO. They want PROFESSIONAL VISIBILITY.
SEO is right for every website whose owner wants it to be findable by more people.
Paying for SEO only makes sense for people whose website truly can drive significant R.O.I. for their company.
If your website is responsible for regularly bringing in heavy amounts of leads and sales, it's in your best interest to have a professional SEO Specialist look over your website, find improvements and be incentivized to continually work with you building out targeted content and links.
There is such a wide range of pricing SEO packages, that it almost requires diving in a little bit into what real SEO entails. Recognizing the time and effort it takes for instance to write your own in-depth blog articles and finding ways to target them heavily for a specific keyword or topic can help you recognize the effort needed. For many – single entrepreneurs or small teams, trying this method may be a great way to push on SEO as well for a beginning period.
Many simply don't want to do this kind of in-depth writing and research – not to mention it's not always as simple as reaching out to a few friends to get blog posts on their site and link back to yours. Research and time go into outreach and relationships with brokers for links etc. Thus the SEO pricing packages you look at should likely have these types of 'cost of goods sold' priced into them, and shouldn't be purely based on hours.
SEO specialists who price on hours are likely not going to include the overhead of tools, links, and content and may tend to be less efficient. This is why my approach to SEO Pricing packages is really about the core value you want to accomplish – more leads, more sales, and more revenue. Simply put, that's why I focus on only offering the best service available on the market, rather than trying to get every client that comes to us. We're selective, but it ends up being a better thing for everyone because then our clients that we do sign – know they have our full attention.
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