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SEO Cost | SEO Audit Pricing vs. Ongoing Services

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Updated November 21, 2019
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Alex Kleve
Alex Kleve

I help projects and content-entry go smoothly at Hook Agency as a Project Manager. Hook Agency's specialty is where visual design and SEO combine to help get you better leads.

So you’re wondering about SEO costs huh?

Well, unfortunately, there is no industry standard on what the cost of SEO services is, so it really depends on what the clients feel is willing to pay.

With that being said, it is also important to know that you will typically get what you pay for just like you do with other service industries. 

If I were to go to a lawyer and had a cheap option and an expensive option, which one is going to be more reliable? Probably the more expensive one. They may be more expensive, but you’re paying for the experience and expertise they have in the field, and that’s the same with SEO.  

Hopefully, this article on SEO cost gives you a better understanding of how things are priced and why, and you can learn the difference and benefits of SEO audits and Ongoing services. 

What is an SEO Audit?

A website is something that is made and works perfectly forever. It requires routine maintenance to make sure all things are running correctly. 

An SEO audit is a complete assessment of your website with the perspective of SEO and establishes what the strengths and weaknesses’ of the website are. 

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Your company will receive a list of recommendations that should be done based on the results they get from the audit.  

What does an Audit can Include

Technical Audit: A technical audit is where you asses the website from the view of technical SEO. It can involve searching for things such as doubled-up content on your website or for broken links and 404 error pages. 

Competitive Audit: A competitive audit is the analysis of both your site and your competitions. You will receive a comparison of the strengths and weaknesses of your site and also how you can improve your website to outperform your competition.  

Content Audit: A content audit is the examination of the content on your website such as blog posts and service pages. A few of the features that are looked at in this process are your image sizes, title tags, and targeted keywords on each page. 

Link Audit: A link audit is where you review your site’s link profile. It looks at both the quantity and quality of the links of links that are directing to your website.  

Social Audit: A social audit is an audit of your presence on social media platforms. It shows the interaction your followers have through shares, comments, and likes on the content you share. 

Not every agency is going to have the same tools for when they do their audits, but will at the very least have a technical analysis of your site. 

SEO Audit Pricing

If you are a small to middle-size business, you should expect to pay between $650 and $14,000 for an SEO audit. 

With that said, if you are a bigger company with a larger website, you will have a higher SEO audit cost than a startup with a smaller website. 

There can be several factors that play into the cost of your SEO audit, and it really depends on the individual company, as every companies situation is different.

There are a few factors that can play into SEO audit pricing. These include: 

Size of Your Website

The size of your website plays the biggest part in the cost of your SEO audit. 

This is because a bigger website with more pages to assess will require more time which is why a website with more pages will cost more money. 

Some people think they can save a few bucks by only doing an audit for certain webpages. If this is the case, don’t bother. 

You don’t get a full view of the strengths and weaknesses of your business and can miss some costly SEO errors. 

What is Included in the Audit

When you look around at different agency websites, you will notice that they will all have different features that they promote for their audits. 

The services the agency includes will affect the price of the audit, as a company offering more options for their audit, will more than likely charge more than a company doing the bare minimum. 

Be sure that you are looking at what an agency includes in their audits before you decide to hire them. Not all of them are the same and will offer different packages than others. 

Time 

Like most other services, you are able to get your SEO audit more quickly. 

Doing this will cost you though. The faster you want the audit completed, the more you will have to pay. 

Be sure to let the potential agency know the target date you want the audit complete by so there is no confusion.

It will allow them to have the proper time they need to get prepared to work their schedule around your audit and will be able to give you a better idea of what it will cost.   

Audit Implementation Services

Many of the agencies out there offering SEO audits will also offer implementation services. 

This is where the agency that provides you with the recommendations will implement those changes after they are approved by your team. 

This service will save you tons of time, especially since you are dealing with areas that you may be unfamiliar with. 

The costs for these implementation services, again, depends on your situation.

If you have a large site with tons of issues, you should expect a higher cost for implementation services. If you have a smaller website with fewer issues, then you will have a cheaper cost for implementations being made. 

Before you decide on working with an agency, be sure to discuss their implementation rates to see a general idea od the price you could be paying and make sure it aligns with your budget. 

If you are a small to middle-size business, you should expect to pay between $650 and $14,000 for an SEO audit. 

With that said, if you are a bigger company with a larger website, you will have a higher SEO audit cost than a startup with a smaller website. 

There can be several factors that play into the cost of your SEO audit, and it really depends on the individual company, as no two are exactly the same.

Ongoing Services

The amount that you pay for SEO services will depend on the size of your business and the services your company needs. 

SEO costs are also going to differ from agency to agency and are important for you to remember that for SEO services, you often get what you pay for. 

Just like with other industries, having continued consultation with top industry professionals will cost you more than if you were doing work with less experienced professionals that aren’t as proven.  

Being that there is a wide range of campaigns and projects, a majority of SEO projects will be in the price range of $400 and $10,000 per month depending on the level of service you get. 

The goals that you have for your business will determine the amount of money you spend on your SEO services. 

It is important to remember that SEO is an ongoing strategy that will help your website to continually improve and rank better in search results. 

There is no industry standard for SEO prices leaving it up to the customer to decide on what a fair price for SEO is. 

It is important to understand what you will get for the money you are shelling out so you can determine if it is worth the investment or not. 

Ongoing Services Pricing Options

For the monthly retainer, clients will pay a monthly fee for their selected SEO services. 

Fixed-Price contract services allow clients to sign a contract that allows them to pay a specific fee for their SEO services. 

Project-based pricing is where the client chooses a specific custom SEO project and pays the fee that was determined for the project. 

Hourly consulting is where a client pays the agency an hourly fee for any SEO services that are done. 

 

One of the most important things for you to remember is that SEO is not something that will give you results overnight, It takes time. 

SEO is an extremely beneficial tool that will help bring your business more successful in the long-term. 

Be sure to compare these options to find the one that works best for your company, and what you are hoping to accomplish. 

If you are in search of an SEO company to work with that will help you to get a significant increase in business and traffic – contact us today! 

We help companies like yours get high amounts of traffic onto their website. Send us a message and learn about our process and how we can help you. 


 

Watch this quick video to see how savvy businesses save time and hook better leads:
 

 

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Alex Kleve
Alex Kleve

I help projects and content-entry go smoothly at Hook Agency as a Project Manager. Hook Agency's specialty is where visual design and SEO combine to help get you better leads.

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