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7 Best Press Release Services for SEO Purposes

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Updated July 26, 2019
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5
Best Press Release Services for SEO

Tim Brown

Tim Brown is the owner of Hook Agency, and strategic marketer focused primarily on driving traffic and leads for small businesses and construction companies.

Press releases were a very popular form of SEO backlinking efforts, but have since fallen out of fashion – because they aren’t AS POWERFUL as they once were. Does that mean that they aren’t useful at all? Absolutely they still are – they are just one small component, of a natural link profile. We strongly suggest not linking in the actual press release itself, but rather letting the URL provided with the press release to be linked as most services do, and having this be your ‘exact URL’ linking activity for the year – creating 30-300+ exact URL links to create a natural anchor text profile and increasing your visibility for that page and that site.

In our experience – these type of distribution channels are not actually great at getting serious press attention, though that is possible by a stretch of the imagination.

Instead, the following services are intended to help you get links only. For seriously PR efforts, contact a PR professional who has spent their life getting real contacts at media outlets, and who can do the personal leg-work to get your new idea media attention.

Press Release Distribution for SEO - 7 options compared

1. PR Distribution.com – Clean UI, solid indexing – higher prices for higher levels.

This service used to be called Press Release Jet, and the prices were lower – but it has always been our go-to previous to the rate hike. This is actually what got us searching for other PR distribution services that were comparable. We still like the white label report option from PR Distribution (formerly Press Release Jet) but are not sure it’s the best value for the money currently.

The link to use PRDistribution.com

2. Marketers Center – Bad UI, add-on’s optional – lowest prices.

This one is my underground favorite because I don’t think a lot of people know about it, but it has a solid level of service and low prices. Just make sure you add $ credit before you start, otherwise you can’t complete your order without leaving and refreshing the page. The actual distribution is good, just not the user interface/user experience. Marketers center also offers different link-building services like guest posts and local directory listings, but we don’t currently use their site for these.

The link to Marketers Center

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3. PressCable – If you do press releases a lot, these guys offer a subscription

PressCable has standards and will give you suggestions for your press release, like using less “I”, “We” and “Us” language so more outlets will actually accept your press release, and they don’t get themselves banned from sites for too promotional of press releases. The whole point of a press release is to position your customer as the hero, ride the coat-tails of a big shift in your industry, and then have a little quote from your CEO or key stakeholder – it’s not to hit them over the head with why you’re awesome. So, I really do appreciate PressCable’s insistence on non-promotional language and believe taking this to heart will help you have a greater level of acceptance on your press releases in general.

The link to PressCable

4. Newswire – if you need more customer service.

Newswire touts a “4,500+ Site Distribution Network. Your story is syndicated to a wide range of business, financial and news outlets to increase your presence online and in search,” which is substantial. I would say Newswire probably is on the more premium end of the spectrum with $323 to $1079 options. If you do one press release a year, this might be the one to try, seeing as the network is so large, and customer service can walk you through complexities. We have not used this service, as we’re somewhat regular press release distributors and the price for the premium option is somewhat exorbitant in my experience. 

The link to Newswire

5. eReleases – voted #1 by Fit Small Business, will write for you for $199.

I have not currently used eReleases – but a trusted source, Fit Small Business has rated them as their top choice. According to Fit Small Business “eReleases has three pricing plans, ranging from $299 to $499. These prices only include press release distribution. A customer may also select additional services a la carte, like immediate distribution and niche industry targeting, which cost $100 each. eReleases also offers press release writing services for an additional fee.”

The link to eReleases

6. PRweb – with a professional review.

Allows tools for optimizing the press release and is offered by Cision, a leader in Public relations tools like HARO, ‘help a reporter out’ – which we love and use extensively for getting press mentions by answering press contacts posed questions.

The link to PR Web

7. Send2Press – State-focused for $99, National focused for $199.

Definitely a wonderful sounding option, self described as “Online press release distribution including Direct-to-Editors™ e-mail delivery to targeted media pros at newspapers, print magazines and broadcast outlets (TV and news/talk radio); major wire services like AP and Reuters, plus aggregators like Apple News, Google News, Bing News, LexisNexis, and more.”

 

The way to go – diversify your Press Release distributor for best results

We like the option of diversifying to different services over time so that you hit different areas of the web, and can also see what gets the highest profile links. Yes, for the most part, press release distribution is just for the diversity of links, and not for the power of the link itself, but I’ve seen doing a press release for an interior page can sometimes have a pretty noticable result by itself.

In short, using press releases for SEO is still relevant, and if you diversify your PR distributors and keep your costs low, the ROI is there.

We do this in month two of our full-service SEO retainer if anyone is looking for an aggressive SEO team working systematically on your behalf every month, including content writing that’s done fully in-house and based on your ideal customers. Check out the other things we do at the beginning of an engagement, in a recent post about our process.

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Tim Brown

Tim Brown is the owner of Hook Agency, and strategic marketer focused primarily on driving traffic and leads for small businesses and construction companies.

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Dan Corrigan
Dan Corrigan
18:43 19 Jun 19
I am a small business owner who was referred to Hook Agency to develop my website, promoting and advertising my business. The first time I spoke with Tim I knew his company would be a good fit for my business. The entire Hook Agency team was very responsive, acommodating, patient, and easy to work with. They made the whole process productive and stress-free. I recommend their services to anyone starting a business or for those who simply would like the best agency supporting their business.read more
Jen Wright
Jen Wright
19:48 06 Jun 19
Truly honest and caring people - I reached out to Hook Agency to schedule a consult with them, and I received a call from Tracy Kelly the same day. He was personable, kind, and took the time to explain what I was looking for wasn't a fit for their agency, but went completely above and beyond to talk to 2 other businesses to see if they would be interested in working on the project I have in mind, and then sent me a follow up email with their contact information. I am so impressed with the Tracy and his honesty and integrity. If you're worried that someone is going to sell you on services you don't need - you can expect a breathe of fresh air with Tracy and Hook Agency.read more
David Keinert
David Keinert
13:17 04 Jun 19
I was looking for agencies because we wanted to create a new website and blog. Hook was one of our top choices, but admittedly, I was nervous based on the fact they had not done work in my industry before. Fast forward to a year later, and I couldn't be happier. The team at Hook is responsive, resourceful, creative, and fun to work with. We have great content on our blog, and website continues to grow each month. I'm "Hook"ed!read more
Ryan Hanson
Ryan Hanson
03:10 24 May 19
We have nothing but great things to say about the Hook Agency. Their website work, and subsequent SEO, blog writing, and social media expertise have done wonders for our lead pipeline. We would recommend them to anyone looking for a competent and professional digital marketing team. We already have them contracted to do another project!read more
Jesse Hoekstra
Jesse Hoekstra
20:17 15 May 19
Great company to do some SEO work with and also a great help on the website building. They have quick response to questions, updates, and last minute changes.
Greg Toler
Greg Toler
17:07 15 May 19
Tim and the entire Hook Agency team has been the exact partner my company needed for all things web design, SEO, and even digital marketing strategy. Was hesitant at first with the complexity of my industry, but they have far exceeded expectations with research and content development. Our SEO position and inbound leads were almost nonexistent. Within three months our website authority and position had drastically increased, and we were consistently receiving organic leads. Now we have closed our first inbound lead as an organization and are transitioning to let Hook manage our PPC. As a small business, Tim has been helped us get the best bang for our buck while getting to know our company and process to help achieve our goals. We have used several large and small SEO companies in the past, but Hook Agency's management has provided the first measurable difference and growth. Would highly recommend!read more
Josie Franske
Josie Franske
16:11 22 Apr 19
We considered several web-design firms before selecting Hook Agency to redesign a large portion of our company site, and we're incredibly happy with the results. Not only was the team able to create exactly what we wanted, they've come up with some great compromises between keeping our brand voice and SEO writing, providing solutions that I'm confident no other firm would be able to dream up. It's been a very collaborative process and we're seeing great outcomes. They've also provided technical support on some small web issues, which takes major headaches off our plates as a small business without a full-time IT department. We absolutely recommend them!read more
Karine Woodman
Karine Woodman
02:50 21 Apr 19
We absolutely love our website. Hook Agency was very professional and provided us with a website that exceeded our expectations. We've also continued with their SEO services.
Jamie Rykyto
Jamie Rykyto
23:18 21 Jan 19
Very impressed! Long story short, our company website that was hosted elsewhere somehow lost data and went down. When the hosting company failed to do anything about it Hook Agency didn’t hesitate to help. They went above and beyond to get us back up and running. They made us feel confident and comfortable with what they were doing and explained everything each step of the way. I would definitely recommend them!read more
Maygen Lacey
Maygen Lacey
16:16 09 Jan 19
Super impressed with Tim. I had no idea how to find a web developer in my budget. Even though he was well out of my price range, he still very kindly took the time to suggest a few options and and walked me through how pro web developers operate. Class act! Thank you!!
Gibbous Wolf
Gibbous Wolf
19:53 31 Oct 18
Hook Agency came up with highly creative SEO solutions to my growing website. Their process was very insightful and they explained everything in an intelligent way without making me feel talked down to. I would recommend Hook Agency for anyone's SEO needs in Minneapolis.
Casey Palmer
Casey Palmer
18:49 16 Oct 18
Such a good website creator! So creative, responsive and helpful. Great team!!!
Robbin Julien
Robbin Julien
00:29 18 Sep 18
HOOK made the complex topic of SEO far less intimidating. They were patient and understanding with our learning curve. They worked "with" us, educating us as to where the opportunities were. They identified what "they" could do for us and even more valuable, what "we" could and should be doing for ourselves. HOOK and their style of full transparency, had us feeling comfortable immediately and ultimately feeling like we had a trusted partner working for our best interests. We look forward to our future collaboration and success!read more
Andrew Alshouse
Andrew Alshouse
17:24 10 Aug 18
Hook Agency has been a great resource for our small business. From creating our initial site to making updates as we grow, Hook has always been easy to work with. And they are quick with bug fixes which I really appreciate!
Reed Leidle
Reed Leidle
17:07 27 Jul 18
Amazing! Seriously, first class customer service and good people!!! Talk about going above & beyond... couldn't ask for a better experience.
Mark Graham
Mark Graham
18:45 16 Jul 18
Finding a website design company that is highly creative, technically competent , fundamentally sound, well organized, willing to listen and committed to service is unique indeed. We found exactly that at Hook Agency.
Eric Pfeffer
Eric Pfeffer
21:10 05 Jul 18
Without even paying a dime, Tim looked at my google analytics account and my google console account and gave invaluable free advice. Although his services were not a good fit for my needs at this point, I would highly recommend his services for SEO and high raking on google searches. Hook Agency is the way to go!read more
Craig Pladson
Craig Pladson
13:40 25 Jun 18
Tim and his team were collaborative, responsive, fast and delivered quality work on a tight timeline. The Wordpress pages they built are easy to update, mobile friendly and we plan on using the template they built for landing pages down the road. Tim also provided insightful guidance on SEO and lead generation best practices along the way.read more
Anna Overly
Anna Overly
17:28 17 May 18
When I began searching for an SEO agency last year, I received a lot of generic proposals from SEO agencies who wanted our money but didn't show any dedication to learning our niche industry. Tim, on the other hand, came to the table armed with a list of keywords to go after, goals to reach, a knowledge of what our competitors were doing, and an eagerness to understand our industry. Since then, Tim has shown a deep commitment to our success and has gone above and beyond to make sure we reach the goals we set. In the last year, our company has experienced a 30.8% increase in conversions from organic search (3mos/3mos) and a 135.06% increase in page views from organic search (3mos/3mos). The conversation has shifted from "let's get more leads" to "we need to hire more employees to handle all this new business." Tim has been incredible to work with, and I'd recommend him highly to anyone looking to hire an SEO specialist.read more
Sarah Lietz
Sarah Lietz
15:19 21 Feb 18
Tim has always been super responsive, creative in design, and helping us long after he should! Highly recommend!
Patrick Lorence
Patrick Lorence
15:52 20 Sep 17
“My company launched our completely revamped website and couldn't be happier with the way the site turned out, and our experience with Tim B Design. They took our old website with outdated graphics, poor sales results and transformed it into a modern, incredibly attractive and sales thriving site. In 6 short months we have seen a 300% increase in sales by online traffic, a greater return than we had ever imagined. Our product keywords are up over 350% and our website can easily be found on top of any major search engine. When we met with them to discuss the project, we were immediately impressed with how easy they were to communicate with—just real, down to earth, believable people that don't talk over your head with tech jargon. They listened and spent ample time understanding our products and message to make sure the site layout was exactly what we wanted.These days, I feel that people get to know your business through your website before they even walk through your door so it better be a good first impression. Our site brings in new clients every single day. The best part is that my website is so easy to use, I am able to edit content whenever I need to. It’s become such a great tool for my business. I am so in love with my branding, I receive compliments everyday. The Tim B Design team is amazing. They are creative, quick and so much fun to work with, I highly recommend them to any business.”Brad LorenceOwner, Banksystems Marketing Incread more
Niles Deneen
Niles Deneen
19:44 03 Aug 17
Awesome - we are seeing great improvement in our traffic and engagement. It's a pleasure working with Tim he is such a gifted guru of seo and digital marketing.
Josh Carlson
Josh Carlson
14:44 11 Jul 17
Tim B Design is exceptional to work with! He and his team have a great attitude, they've shown excitement in helping my business, and they are go getters! When I first contacted Tim on his website he responded to me almost immediately which was great. After our first face to face meeting I knew I wanted to work with him. I agreed to have them design my logo and build my website. In the process of doing that Tim thoroughly educated me on the importance of SEO which I knew very little about. There was absolutely no pressure to purchase anything while he was educating me but I decided to enter in an agreement for that too. Shortly after starting SEO they had availability to take over my social media accounts and I jumped at that opportunity. I put my full trust in them and they are doing great with all of it. Because of their work I've already seen growth in the number of sales leads generated by my website which is terrific! If you need help with any of these areas you need to contact Tim B design. Thank you Tim and Bea!read more
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