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"Hook Agency is exceptional to work with... I've already seen growth in the number of sales leads generated by my website." - Josh Carlson, Treasured Spaces

PPC and Paid Search Ads Management

Get more customers quickly

Do you want more leads? Hook builds PPC campaigns to capture traffic and potential customers in AdWords & Bing that you might be missing right now.

  • PPC can be used to compliment an SEO strategy, and fill in the gaps
  • AdWords & Bing Ads can efficiently drive sales, we know how
  • Your business just needs to get in front of the right people, let’s do it
Get Really Great PPC Campaigns

Get the website visitors you need to kickstart next-level growth.

PPC is something that few people do, and even fewer do well – and by itself it really isn’t that special. It’s another way of generating traffic, leads, sales, etc. to your business; however, if you do it right, it can be the absolute most targeted way to drive incremental growth. Have you ever built an AdWords campaign to test the waters? It can be a rather scary proposition, but that’s why we are here.

Most campaigns will fail initially, but launching an expansive PPC strategy that evolves over time with a consistent managing partner will pay dividends. Our understanding of the most appropriate settings, keyword tools, campaign structures, and more will put you ahead of the game.

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Google Paid Ads Management - SEM Management stock photo

Get excited about checking yesterdays sales numbers.

Do you feel a sense of trepidation when you login to Google Analytics?

If you haven’t made any changes to your digital marketing mix, that can tend to be a consistent feeling. Wouldn’t it be nice to wake up every day, teeming with anticipation to login to the old GA account and fire up a quick source/medium report? Google / CPC might be your new favorite words.

You see quick results with a well executed PPC campaign, and that’s what Hook delivers. You’ll be working with a dedicated partner who can help you re-discover a sense of excitement around your marketing.

Have Your Adwords Optimized
Google Adwords Quality Score - PPC Management Services

Defend your brand & expand your reach with PPC

Your business is likely being searched right now, somewhere – the question is will they find you? If they do, will there be a competitor advertising above you?

Brand defense is becoming a common need, and you need to be aware of it to be able to combat it. Beyond that though, what can you do with PPC?

A really strong unbranded search campaign can do things you never thought possible, it’s the perfect compliment to an SEO strategy that is working – but needs time to pay serious dividends. You can deliver an immediate impact with PPC ads, and do some incredible things like use RLSA (Remarketing Lists for Search Ads) to retarget past website visitors who are searching for unbranded terms, related businesses, competitors names, etc.

How does all of this benefit you?

The short answer is – more qualified visitors to your site means more leads, more sales, more of everything. You’re going to be expanding your digital footprint, and doing it in a meaningfull way and you will grow your revenue.

Is it possible to waste money in AdWords? Absolutely. Turn on a campaign with Google’s suggested keywords from Keyword Planner and use auto-bidding and you’ll find out how easy that is. But with a partner who knows the proper way to conduct PPC campaigns, you’re getting pretty darn close to being on easy street.

Get your message in front of people who need you

All the work crafting the perfect business – creating logistical perfection and a customer service experience that has never been matched, it goes to waste if people aren’t made aware of you.

AdWords & Bing Ads are just two of the channels at your disposal, but with Hook Agency, they become deadly weapons. People are looking for you, and PPC is just how to get the job done.

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Google Adwords Extensions

Questions and Answers about PPC and Paid Search Management

SEO is still one of the best investments you can make in growing your business, but the use of PPC in tandem with a strong SEO strategy is almost unbeatable. If you have keywords where you don't currently rank well organically, or if your category has low-search volume and needs to bring in users searching for adjacent keywords - PPC is an absolute necessity.

Driving users to your site through Google AdWords & Bing Ads creates a similar experience to organic search, users feel no less inclined to turn into customers simply because they clicked through an ad. They have demonstrated an intent to engage with a business like yours, using PPC means you can kickstart that engagement.

Citation for CPCs and other AdWords benchmarks by industry

Google Adwords - Industry Benchmarks - WordStream

AdWords can be an expensive channel, especially in categories like law or construction - so you need a well-constructed approach. There is more than just an average CPC (Cost per click) to consider - you need to identify your website conversion rate, your target CPA (Cost per acquisition) and determine the CPC you can accept to make it all run. This is the simplest way to state it, but it's anything but easy to perfect to make it work you need:

  • A well-researched set of starting keywords
  • An appropriate match-type strategy and bidding protocol
  • Bid position testing - test the right position to grab clicks and conversions
  • Utilize the search-terms report to identify new long-tail keywords and negative search terms to increase efficiency

Sound easy? It's a time-consuming process. You can use averages as a starting point to determine the cost of traffic for your industry, but from there it can get complicated quick!

Depending on who you ask, SEM (Search Engine Marketing) is either a synonym for PPC/Paid Search, or is an over-arching term for any marketing done in search engines - organic or paid. Beyond that, PPC/Paid Search/SEM can all be used interchangeably - they all typically refer to using paid ads in a search engine. SEO is all about generating traffic organically, using a combination of Content & Technical SEO tactics to increase your SERP ranking.

Excellent question! Utilizing both is an ideal scenario, as you are reaching two totally different audiences. Bing searchers typically stick to Bing, as do Googlers - so utilizing both ad channels is the best way to reach your entire audience. The synopsis of both channels is as follows:

Google: Contains the vast majority of search volume, highly competitive (more search volume, but higher CPCs) and highly relevant traffic. Tends to skew younger, more tech-savvy. Has a broader range of tools to provide advertisers.

Bing Ads: Runner-up in the world of search engines, skews slightly older - primarily utilized by Windows users who are comfortable with the default experience or utilize the built in Windows 10 search bar (powered by Bing). Volume is much lower in Bing, but traffic is more cost-effective.

AdWords allows us to serve display, or text, ads on a huge variety of websites - these sites opt-in to the AdSense network and allow us to show ads for prospecting (interest, demographic, topic, affinity audiences, etc) purposes or retargeting (previous visitors to your website). Google has given us a really great tool for creating awareness & although it has a much lower conversion rate than search advertising - it can be an effective tool.

It's complex, and is something of a black-box in terms of how properties are valued, but the simple answer is that the historical performance of your ads, the relevance of your ad to the keyword being searched, the quality of your landing page, and your bid are matched in an auction against other businesses. If you are winning in the categories outside of bid you are given a significant advantage, and will have what is called a higher Quality Score, this means you will need to bid less to earn the same position. You will pay the lowest possible amount per click to attain the position above the next business in line.

Ex. If all factors are equal, but you bid $1 and a competitor bids $.75, you will pay $.76.

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