Get the website visitors you need to kickstart next-level growth.
PPC is something that few people do, and even fewer do well - and by itself it really isn't that special. It's another way of generating traffic, leads, sales, etc. to your business; however, if you do it right, it can be the absolute most targeted way to drive incremental growth. Have you ever built an AdWords campaign to test the waters? It can be a rather scary proposition, but that's why we are here.
3-STEP EASY START
We Can Show You The Methods That Actually Work
We meet up and discuss your marketing objectives. Often we work with companies who choose to do both SEO + PPC, so there are efficiencies – but either way, it's important to work with you collaboratively to find the best keywords for the highest return on investment.
If Appropriate, We Come to An Agreement
After we've decided on the amount of spend, and an appropriate management fee – Hook will help run your campaigns, implementing our time-tested approach to getting as many clicks and leads as possible within your budget. The first couple months we hammer out the finer points, and then it really takes off.
Get Excited About Checking Your Traffic & Leads
You see quick results with a well executed PPC campaign, and that's what Hook delivers. You'll be working with a dedicated partner who can help you re-discover a sense of excitement around your marketing.
"We appreciate Hook Agency’s expertise, flexibility & how easy they are to work with. I trust that they know what they’re doing – and they’ve proven it."
"Tim and his team are very responsive. Our website is awesome and they are constantly offering suggestions to improve upon it."
We know that 15-20% of people click on the paid ads – depending on who you ask. We see leads come in from all of our client's advertising campaigns and use them ourselves. But the real question is – do YOUR PPC ads work? We know how to create ads that capture people's attention, and we know how to wield Google's Ad platform to get those ads in front of the right people – people are searching for services like yours right now, are you going to be at the top of the list?
PPC and SEO are both focused on getting in front of people on search engines. PPC means you pay Google (or Bing) to be shown towards the top – and SEO means you try to make tweaks to your site and content to get shown higher in the unpaid results. We strongly suggest a campaign that includes both elements, as our absolute ideal is to be shown 4 times on the first page for a company's top money-making keywords. (Once in the top ads, the top map ad, in the organic map results, and ideally #1 in the organic results as well.) Because many people skip the ads – we believe if you have to choose only one strategy, you should spend money on Search Engine Optimization first, but it does depend on your unique situation and needs.
We believe if someone comes to your website – that they should see your company all around after they leave. The reason we love remarketing so much is that you pay pennies on the dollar for remarketing click-through, and 2nd and 3rd time visitors are much more likely to convert. In fact, people may take 6-8 times coming back to your website before they become a customer. Once you understand this dynamic, remarketing (sometimes known as retargeting) becomes much more obvious. We love how effective this is for many of our PPC clients, and how it increases their brand awareness as well.
Sharpen your skills with these PPC Articles
We know how to create ad campaigns that win – but did you know we share everything we know on the internet too? We know if you don't get it here - you'll get it somewhere else, so without further ado – our magical PPC secrets!