On the Hook Agency website: Two skilled movers in blue uniforms from a trusted moving company efficiently unload a large cardboard box from a white van positioned outside a contemporary apartment complex. The stylish building showcases sleek white walls, dark balconies, and neatly arranged shrubs enhancing the entrance.

DRIVE MORE SERIOUS LEADS WITH MOVING COMPANY PPC THAT BRINGS RESULTS

Stop throwing money out the window on paid ad campaigns that aren’t thought out and optimized. Let us help you build a PPC strategy that incorporates all the methods that actually work and none of the ones that don’t.

  • We know how to target the top-performing keywords in your industry to get you the most bang for your buck
  • We draft up custom ad and landing page copy to help you speak directly to your ideal customers
  • Our team of skilled designers creates display ads that actually reach your audience and get clicks
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Badgerland Exteriors & Solar logo with a sharp badger paw outline and bold, uppercase business name for strong brand presence.
Gray square logo with a stylized "S," beside bold uppercase text: "SMOCK HEATING & AIR" on Hook Agency’s website.
Gray TCBacker logo with a roof outline above the name; banner below lists ROOFING, SIDING, WINDOWS, GUTTERS, SOLAR in bold caps.
Bears Plumbing Services logo: "PLUMBING" in bold caps with a pipe wrench as the "L"; "SERVICES" below in smaller font.
PANTHER logo in bold with panther silhouette above; below, smaller text reads: FILTRATION, COOLING, GUTTERBALL.
Gray square logo with a stylized "S," beside bold uppercase text: "SMOCK HEATING & AIR" on Hook Agency’s website.
Ad copy being written

Ads/Copy

Writing great ‘creative’ copy and making sure it’s compelling and persuasive is foundational for any ads account.

Structuring ad campaigns to make you money

Structure

The under-rated hero of Paid ads, structuring your account will help everything be more efficient from organization to spend, affecting your bottom line.

Selecting money making keywords

Keywords

What search terms that have many people searching them are worth going after. As a niched agency that only works with contractors we can find these more quickly.

Stop Wasting Time and Money with Agencies that Don’t care about your Bottom Line

Many agencies start with an aggressive PPC approach, throwing tons of ad spend at any keywords that seem even somewhat relevant to your company and services. Here at Hook, we take our time to research and fine-tune our keyword strategy, including negative keywords, to ensure that you only show up for terms that reach your ideal customers, getting you more qualified leads.

Here’s how we do it:

  • We work specifically with contractors and service providers, so we have an easier time determining the relevant keywords in your industry
  • Our team tracks and monitors your results, meeting with you monthly to give a report on what’s going well and what can be improved

Learn How to Get More Leads with PPC

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Hook More Qualified Leads with Google Ads that Convert

With so many other companies out there bidding on the same terms, it’s so important to have a solid PPC strategy that cuts through the noise of your competitors. That’s why we have streamlined our process so that you don’t have to waste time guessing what works and what doesn’t.

Our team of designers, developers, and copywriting experts know the best ways to go about marketing your company so that you only reach the ones that are ready to convert and work with you. We don’t waste time on getting you leads that end up going nowhere, essentially throwing your ad budget out the window.

We know what it takes to bring you more leads using Google Ads and Pay-per-Click. So, when you’re ready to see how PPC can make drastic changes for your business, reach out to us to get started.

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Extreme Ownership

We take more accountability & responsibility than is necessary or comfortable. We act like we own the company when we make decisions.

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Fun Under Pressure

When challenges come up, we not only maintain a positive attitude, but have fun and use it as an opportunity to improve.

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Scrappy

We’re always looking for more efficient and productive ways to do things. We’re able to do more with less & we turn constraints into inspiration.

150+ 5-Star google Reviews and Counting

Six construction workers, including Chase Courtney, actively spread and level wet concrete on a sidewalk using professional tools. A cement mixer truck and other construction equipment operate in the background, with a cornfield at the edge of the site.

Chase Courtney

Courtney Construction

If you’re in the trades, these guys have truly figured out how to market in this industry. They understand the construction sector specifically. Don’t make the mistake I did hiring a “one-size-fits-all” agency that works across e-commerce and a dozen other industries, you’ll just waste tens of thousands of dollars like I did with two other marketing agencies. This is a digital world, word of mouth doesn’t cut it anymore. The only way to grow is online. Hook will get…

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Alicia Tetrault

Pro Shine Air Duct Experts

We previously had a different marketing company, and while they weren't horrible, we needed an extra level of results and a lot more attention to detail. With Hook, we saw improvements pretty much immediately after switching over, which was really encouraging to see. They're professional, knowledgeable, and truly experts in their industry. We're excited to keep working with them.

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Angelica Brager, team member at Hook Agency, is pictured with long straight hair, wearing a black blazer over a light top, smiling confidently in a professional studio portrait against a light gray background.

Angelica Brager

Young Construction

We've been with Hook for over two and a half years. It started with SEO, PPC, and Google Ads and once we saw how solid their team was and how well they communicated, we had them rebuild our website too. They captured our vision and who we are as a company. Every month we go through each of our accounts to make sure they're hitting our goals. I've worked with two other agencies before Hook, and their communication is unmatched.…

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Steph Laurer of Baggerland Exteriors stands confidently with arms crossed, smiling, in branded attire against a black background.

Steph Laurer

Badgerland Exteriors

“Not only is our site great, the ongoing guidance we get from Hook is exactly what we needed. Any updates to the site are taken care of in a timely manner. Our reps want our feedback and engage with our ideas. It is clear they want us to be the best, most successful version of ourselves. Highly recommend!”

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Chris Owens, wearing glasses and a yellow jacket, smiles confidently against a backdrop of a cityscape. The skyline showcases a historic building with a dome and spires beneath a cloudy sky.

Chris Owens

Frontline Adjusters

"Hook redesigned my companies website, they are consummate pros and it came out fantastic. Being in the roofing industry it can be difficult to explain nuances to website designers. With Hook, they knew the language and the industry like the back of their hand. Maggie and Claudia have been essential to my companies success! Also running PPC with them."

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Professional woman with straight blonde hair in a grey jacket, smiling confidently before a dark blue gradient background.

Karly Rolls

Rolls Mechanical

"I simply could not be happier. We are an old school company that has never done anything with SEO or really much with a website other than having one exist. I was extremely skeptical at first and now I can genuinely say that I could not be happier. The work they did for me was professional, timely and true to my organization! They listened to my all of my feedback and turned our website into something I am so proud…

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Kristin Sullivan, blonde with glasses, gray blazer, and necklace, smiles on a yellow chair before a wooden wall at Hook Agency.

Kristin Sullivan

Bob's AC

"Hook Agency has been an incredible partner for our digital marketing growth. Their team is sharp, responsive, and truly understands how to drive high-quality leads through SEO and paid search. Since working with them, we’ve seen stronger visibility online, improved keyword rankings, and a clear strategy that actually moves the needle. They communicate proactively, provide transparent reporting, and genuinely care about helping businesses grow. Highly recommend for any company wanting real, measurable digital marketing results."

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A smiling woman with blonde, wavy hair and a black sleeveless top stands confidently against a textured, light-colored wall.

Courtney White

Greentek Roofing & Solar

"Hook has been an absolute game-changer for our business! Their marketing team combines creativity with strategic thinking, resulting in campaigns that truly resonate with our audience. And let’s talk about Claudia—our superstar account representative! She’s not just knowledgeable; she’s also incredibly personable. Claudia’s attention to detail and commitment to our success make her an invaluable asset. If you’re looking for a marketing partner that delivers results, look no further than Hook!"

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Joe Simmons, wearing a "Clean Cut" embroidered dark polo shirt, stands confidently in front of a vehicle with a blurred logo. With short hair and a friendly demeanor, he embodies professionalism and approachability.

Joe Simmons

Clean Cut Roofing

"It has been a pleasure to work with the entire Hook team and especially our Account Manager, Vinny! He has coached us at Clean Cut in best practices for our SEO and PPC and helped us navigate the murky world of marketing with clear data that leaves us confident that Hook is the right partner for us. Thank you Vinny and thank you Hook Agency!"

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CONTACT US TO SET UP A BRIEF INTRO CALL!

Let’s talk about how using a niched agency will get you more leads. Just a heads up – we are usually the best fit for growth-mode contractors over 2M+ because of the significant investment required.

FAQs

Commonly Asked Questions

How does PPC work?
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If you’ve ever tried PPC but didn’t get the results you were hoping for, we definitely understand. It can be tough to strategize, especially if you don’t know what you’re doing or how you can maximize your efforts.

We take the time to steadily attract the right customers and make sure that your money is being used in the right places giving you the best results for your dollar.

A lot of people will go with the “all-in” approach, which does not necessarily give you the results you want, and could be a giant waste of money if it doesn’t work out. We find what’s working and what isn’t and expand on the parts that are working for your business goals.

What is your approach to PPC?
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We see company’s doing PPC that know how to spend money quick and in-efficiently. We pride our selves on a slower approach, building up what’s working, and trimming negative keywords that don’t make you money. We may not spend 10k the first month, but we also make sure your spending is much more targeted than many who may be more reckless.

How much do you charge for PPC Management?
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We start at $2k for any spend under $5k in budget, and it scales up slowly from there for higher spends. We try to be extremely reasonable in our pricing, and it includes setup and monthly reporting. We are open to reporting more often at the beginning of our services, but in general after the first few months – we find it makes sense to share key findings and changes in a monthly call.

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Ready to take the leap?

Let's talk about what's possible for your business.

Book an Intro Call