On a sunny outdoor site, a construction worker in an orange and blue uniform expertly levels wet concrete, demonstrating advanced hardscaping skills. Kneeling in rubber boots, the worker concentrates on perfecting the surface with precision.

Concrete and Hardscaping Marketing

GET MORE OF THE SOLID LEADS YOU WANT

We help growth-minded concrete and hardscaping business owners drive more traffic and leads on their websites with strategic digital marketing that works. If you’re ready to make a move and rise above your competition, we’re here to help.

DON’T MAKE THINGS HARD ON YOURSELF AND PARTNER UP WITH DIGITAL MARKETING EXPERTS

It can be frustrating to have to worry about getting more qualified leads when you are busy running your business day-to-day. We’re sure your plate is already full, and to take on digital marketing (and do it well) can be extremely challenging to do on your own. Luckily, you don’t have to. Let us help you rank higher on search engines like Google and be seen by the clients you actually want to work with.

Extreme Ownership

We take more accountability & responsibility than is necessary or comfortable. We act like we own the company when we make decisions.

Fun Under Pressure

When challenges come up, we not only maintain a positive attitude, but have fun and use it as an opportunity to improve.

Scrappy

We’re always looking for more efficient and productive ways to do things. We’re able to do more with less & we turn constraints into inspiration.

150+ 5-Star google Reviews and Counting

150+ Five-Star
Google Reviews

Built Solid on
Traction – EOS

10th Fastest Growing
Company in Mpls

View Case Studies
Chris Owens, wearing glasses and a yellow jacket, smiles confidently against a backdrop of a cityscape. The skyline showcases a historic building with a dome and spires beneath a cloudy sky.

Chris Owens

Frontline Adjusters

"Hook redesigned my companies website, they are consummate pros and it came out fantastic. Being in the roofing industry it can be difficult to explain nuances to website designers. With Hook, they knew the language and the industry like the back of their hand. Maggie and Claudia have been essential to my companies success! Also running PPC with them."

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Roger Wakefield, a well-known industry expert, sits confidently in front of a microphone. He is easily recognized by his bald head, prominent white mustache, and signature red shirt. The background features blurred shelves and a brown cap, highlighting the professional yet approachable atmosphere.

Roger Wakefield

The Expert Plumber

"Tim Brown works with the trades, learns from the trades, and teaches the trades. If you want to become a hometown hero in your community, check out this book; you won’t be disappointed."

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A professional man with short brown hair, a trimmed beard, and a black collared shirt smiles confidently against a clean white background.

Tommy Mello

A1 Garage

"This is hands down a book you’re going to want to read if you want more leads. The industry is changing — you’ve got to know your numbers and go all in."

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Martin Pettigrew stands confidently with arms crossed outside the Monarch Building store, wearing a branded blue Monarch sweatshirt and cap. The Monarch Building logo and his name are clearly displayed on the storefront behind him.

Martin Pettigrew

Author & CEO

"Yeah, if you want to get a book that really going to help you not just marketing but marketing into the roofing industry, I highly recommend this one book, Hometown Hero by Tim Brown."

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A man with a trimmed beard and short hair smiles confidently at the camera, wearing a light gray zip-up sweater against a solid teal background.

Aaron Christy

Indy Roof & Restoration

"We have been using hook for almost a year now. Vinny is our rep and has went over and above for us. We have had their work independently checked as we have trust issues with SEO companies and they are doing what they are saying and executing very well. On top of that, Vinnys reporting and keeping us in the loop is top notch."

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A smiling woman with blonde, wavy hair and a black sleeveless top stands confidently against a textured, light-colored wall.

Courtney White

Greentek Roofing & Aolar

"Hook has been an absolute game-changer for our business! Their marketing team combines creativity with strategic thinking, resulting in campaigns that truly resonate with our audience. And let’s talk about Claudia—our superstar account representative! She’s not just knowledgeable; she’s also incredibly personable. Claudia’s attention to detail and commitment to our success make her an invaluable asset. If you’re looking for a marketing partner that delivers results, look no further than Hook!"

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Joe Simmons, wearing a "Clean Cut" embroidered dark polo shirt, stands confidently in front of a vehicle with a blurred logo. With short hair and a friendly demeanor, he embodies professionalism and approachability.

Joe Simmons

Clean Cut Roofing

"It has been a pleasure to work with the entire Hook team and especially our Account Manager, Vinny! He has coached us at Clean Cut in best practices for our SEO and PPC and helped us navigate the murky world of marketing with clear data that leaves us confident that Hook is the right partner for us. Thank you Vinny and thank you Hook Agency!"

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On Hook Agency's website: Justin Puetz, wearing sunglasses and a baseball cap, smiles in a boat with his brown dog, enjoying the tranquility of a tree-lined lake under a clear blue sky.

Justin Puetz

Justin Puetz

"I can't speak highly enough of everyone at Hook! They built our website from scratch and were so incredibly thorough and detailed with the entire process. They also run our SEO and that same level of care and attention to detail pours out of each of them. Everyone at Hook, from top to bottom has been so incredible to work with! We cannot thank them enough for all they have done and promise you will not regret it either!"

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Alexa Nicholas, sporting long blonde hair and a confident smile, stands with arms crossed. She dons a black polo shirt showcasing the "McCormick Renovations" logo in front of a neutral gray background.

Alexa Nicholas

McCormick Renovations

"Our company was working with a different marketing agency for a couple years, before making the decision to switch. Hook built us a beautiful new website and is running our SEO & Google Ads. It has only been 3 months & the difference is unimaginable. We have never had this much traffic & quality lead flow in 30+ years of business. Our metrics are exceeding our expectations & we cannot wait to see our continued growth with Hook."

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CONTACT US TO SET UP A BRIEF INTRO CALL!

Let’s talk about how using a niched agency will get you more leads. Just a heads up – we are usually the best fit for growth-mode contractors over 2M+ because of the significant investment required.

Concrete is being precisely poured onto a hardscaping construction site. Meanwhile, workers orchestrate the operation seamlessly against a backdrop of vibrant greenery, emphasizing an efficient and organized outdoor work environment.

Here’s How We Do It

  • We enhance your website with technical improvements and highly specified keywords to bring you more visibility and traffic on search engines. This helps more of the people in your target market come across your site and discover your services.
  • Our Paid Ads strategy focuses on things that actually work like keyword research and compelling ad copy so that you can make the most of your hard-earned marketing budget.
  • We design search engine optimized websites that not only look good but help to establish your business’s credibility which helps to give you the best results when trying to increase conversions.
Concrete is being precisely poured onto a hardscaping construction site. Meanwhile, workers orchestrate the operation seamlessly against a backdrop of vibrant greenery, emphasizing an efficient and organized outdoor work environment.

Roofing

65%

Increase in monthly qualified organic leads

  • $30K in organic traffic revenue every month
  • 83.33% increase in first page rank YoY

Roofing

92.98%

Increase in Qualified Organic Leads YoY

  • 351.32% Increase In Total Keywords
  • 300% Increase In Engaged Traffic YoY

HVAC

188.89%

Increase in First-Page Rank YoY

  • 416.02% increase in total keywords from SEO Kickoff
  • 503% increase in Engaged Organic Traffic YoY

Roofing

3.5M+

Views on Google for roofing terms

  • 1,200 monthly website visitors
  • 1,400% growth in first-time users

FAQs

Commonly Asked Questions

What makes you different from other Concrete and Hardscaping marketing companies?
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We take the time to understand your company and your customers so that we have an understanding of what your target market looks like. This allows us to make sure that we are directly reaching the audience that is looking to work with you so you are able to get more of the ideal leads that you are looking for with our lead generation services. We have seen great results for our clients and know we can do the same for you and your business.

What is your timeline for a Concrete and Hardscaping website?
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We generally project around 100 days – though we are trying to bring this down. Our biggest thing is we do fully custom design and development – so we want this website to fit you like a glove.

Many companies do it quicker, but roll out a generic WordPress theme, or cut corners – we often find people that go the cheap route, come to us for their 2nd or 3rd website, once they are ready to pay for quality.

How long does it take to get more leads?
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When you choose to go with the SEO route, your results will take a little bit to come, but when they do it will be well worth it. SEO usually will take around 3-6 months before you start to see an increase in traffic and leads and significant lead growth in the 6 to 9-month mark. It is not an overnight process but if you give it the time, you will see what the hype is about.

With PPC, the results will come right away, but the second you stop paying for these they will go away unlike SEO where the results will be there to stay.

Ready to take the leap?

“We know what it takes to help get home service businesses more leads with Google. Even if we’re not the right fit, we’ll get you where you need to go.”

A woman with long, wavy brown hair stands confidently in front of a black brick wall, embodying Tim Brown's iconic urban style. She wears a black top and accessorizes with a heart pendant gold necklace.
- Sydnee Olsen, Sales Lead
Schedule Intro Call Schedule a Free 20-Minute Consultation (No Obligation)