Everyone knows we’re in a tech-advanced world, but only some are tech-savvy! It would even surprise you to know that not everyone understands how to use Google independently. A big problem, right?
This brings us to ask, “What’s the best way to sell your services to such people?” Our answer — good, old traditional media marketing.
A combo of traditional and digital media makes you omnipresent — You’re literally “everywhere!” On billboards, trucks, TV, and social media. You become the talk of the town!
We caught up with Benny Fisher of Big Fish Contracting Company and Sales Transformation Group. He gave us his best tips on how to stay in the minds of those in your community using traditional marketing methods. Stay put till the end of this article to learn everything you need to know about traditional media marketing.
Two Launch Pads for Traditional Media Marketing
Today’s business owners are desperate to market their companies effectively in their local markets. Often, owners just throw money into paid ads, in the hopes of receiving immediate results, all because they’ve set a business up without building a strong marketing strategy. No amount of money can beat the culminating effect that time brings to a business’s marketing success.
What if you’re new to the marketing game and need to launch out forcefully with traditional media? Here are two helpful steps you can take:
1. Build Customer Relationships
A satisfying customer relationship works hand-in-hand with your marketing efforts. Imagine you had a poor experience with a customer, then a few days later, he sees your nicely branded truck or Short on Youtube.
You can likely guess his response — anger, displeasure, or other negative emotions. The same goes for a positive experience. Your advertisement efforts only strengthen the good name and satisfying experience you’ve established with people by treating them right.
And when it’s time to buy your services, they run right to you because you’ve built trust!
2. Engage in Impactful Community Service
Hundreds of parents and coaches struggle to sponsor their kids/teams toward their dreams. A supportive hand from your company will go a long way in changing the lives of these young folks for the better.
And you don’t have to break the bank to achieve this. One roofing job is enough to sponsor as many as 30 baseball teams!
Remember to add your brand logo and contact; you’ll be surprised at the aftereffect of this simple effort on your company!
Can You Measure Success With Traditional Media Marketing?
In a word, traditional media marketing is immeasurable. Like a blanket spread over a city, you want your brand awareness to cover as far and wide as possible. So when anyone thinks of roofing or any service you provide, your brand’s name pops up first in their minds.
Which is Preferable? Digital or Traditional Media Marketing?
You shouldn’t only pick one if you want quicker and quality results. It’s digital “and” traditional media marketing, not “or.” Many businesses love digital marketing because you can easily track analytics. Unlike traditional, ads are easily trackable — you can run an awareness ad and see how many people viewed it.
Nonetheless, if Zuckerberg shuts down his social media platforms or if Google disappears today, people will still call Hook Agency and Big Fish for work. Why? We’ve used both digital AND traditional methods to market our business. The same should be the case for you.
Examples of Traditional Media Marketing Efforts You Can Use
Whatever method you employ for your traditional media marketing must be catchy and far-reaching. Your customers are everywhere — including people in neighboring residential homes, those walking along the roads, and those in their workplaces. Therefore, you have to be everywhere as well.
Here are a few examples you can use:
- Print Ads
- Direct Mail
- Cold Calling
A Few Takes on Profitable Marketing
If you’re new to marketing, you want to load yourself with enough knowledge before diving in too deep.
Here are three tips that can help if you’re just starting out:
1. Feel Free to Start Small
It’s always best to take your brand into your own hands and build it up from scratch. One reason for this is to avoid the huge sums you might need to pay to hire big marketing agencies. Initially, you might think of spending such amounts as good investing, but you might realize it’s far from the truth.
Many of these marketing companies can only provide you with generic content — so you get the same content as your competitors. Why not stir up your own creativity and come up with your own content until it makes sense to partner up with an agency?
2. Don’t Engage in Any Golf Course
Don’t ever sponsor any golf courses, as they are mostly scams. When someone says, “Hey, we are in charge of setting the golf benches at your local country club,” please don’t believe them as they might be scams.
3. One Neighborhood At a Time
Traditional media marketing is the best form of marketing for newbies in the roofing business because it helps them give their best shot to one neighborhood at a time.
For example, marketing a roofing business in your local community can mean owning the neighborhood by installing yard signs and billboards and sponsoring baseball teams.
Doing all these allows you to take the money from the business you gain in that neighborhood and use it towards the next one. As a result, you’ll watch your business grow bigger than ever imagined!
You’ll only win big if you start small. So it pays to do something other than going digital to promote your roofing business. Instead, do both digital and traditional media marketing.
- Advertise on billboards, trucks, and go on the radio
- Invest in your community
- Develop customer relationships
- Maximize your website, Youtube, and social media
Combining all these efforts will leave long-term effects on your roofing business. They’ll also help you leave the same impact on your present and potential customers. Which of them would you love to implement today?