Recruiting the right people can make the difference between jobs that flow smoothly and constant headaches.
But where do you find these top-tier sales reps and project managers? The answer: Roofing-specific recruiting firms and systems that understand the industry inside and out.
Here are some of the best in the business, each offering a unique approach to help you build your dream team.
1. Pivotal Recruiting Firm
Specialty: End-to-End Roofing Recruitment
Pivotal Recruiting Firm focuses exclusively on roofing and construction, handling recruitment from entry-level positions to executive leadership. They stand out by offering comprehensive services—screening, interviewing, and presenting top candidates ready to hit the ground running.
Why Choose Them:
- Deep knowledge of the roofing labor market
- Ability to scale crews quickly during peak seasons
- Recruitment for sales, operations, and management
Website: Pivotal Recruiting Solutions
2. Roof Sales Mastery (Becca Switzer)
Specialty: Sales Recruiting & Training Systems
Becca Switzer’s Roof Sales Mastery isn’t just a recruiting firm—it’s a full-blown system for training and developing high-performing sales teams. Becca’s approach focuses on storm restoration sales and boosting closing rates, making her system perfect for roofing companies looking to dominate insurance work.
Why Choose This System:
- Proven sales scripts and strategies
- Focused on maximizing profit per lead
- Great for recruiting AND training sales reps
Website: Roof Sales Mastery
3. Ignite Results (Jessica Stahl)
Specialty: Recruitment Consulting & Strategy
Jessica Stahl and Ignite Results take a consulting-driven approach, helping roofing companies refine their recruiting strategy. Instead of just finding candidates, they guide you in building internal processes that continuously attract and retain top talent.
Why Choose Them:
- Focus on long-term recruiting strategies
- Coaching for internal recruiting teams
- Expertise in roofing and construction industries
Website: Ignite Results
4. AlwaysBeRecruiting (Luke Miseyko)
Specialty: Sales Team Recruitment
Luke Miseyko’s AlwaysBeRecruiting focuses heavily on building out roofing sales teams. Luke emphasizes proactive recruiting—not waiting until you need people, but constantly building a pipeline of quality candidates ready to join when the time is right.
Why Choose Them:
- Proactive, ongoing recruiting model
- Sales-focused approach
- Builds recruitment pipelines for sustained growth
Website: AlwaysBeRecruiting
5. WhoHire
Specialty: Digital Recruiting Platform for Roofing
WhoHire uses technology to streamline the recruiting process. Their platform connects roofing companies with job seekers, helping you find qualified candidates faster. Think of it as a job board built specifically for roofing and construction roles.
Why Choose Them:
- Access to a wide pool of job seekers
- Fast, efficient hiring through digital tools
- Specialization in trades and skilled labor
Website: WhoHire
5 Advanced Recruiting Tactics Roofing Companies Should Implement Now
Recruiting isn’t just about filling positions—it’s about consistently building a pipeline of skilled talent ready to step in when you need them. For roofing companies, this can make or break growth. Labor shortages, unreliable crews, and slow hiring can halt projects and cost thousands. Here are five advanced recruiting tactics that roofing companies should implement to stay ahead of the curve.
1. Always Be Recruiting (Even When Fully Staffed)
Most roofing companies only hire when they desperately need workers. This reactive approach creates rushed decisions and unqualified hires. The best roofing companies recruit year-round, even if no immediate positions are open.
Action Steps:
- Host Monthly Virtual Open Houses: Give candidates a low-pressure way to learn about your company. Keep a list of interested talent.
- Job Shadowing Days: Let prospects spend a day with your team to see the culture and job expectations.
- Create a Waiting List: Build a database of pre-screened candidates who can be contacted the moment a position opens.
2. Launch a “Recruiting by Referrals” Program
Your best hires are likely already connected to your current team. Roofing crews know other skilled laborers looking for work. Incentivizing your existing employees to bring in quality candidates can streamline the recruiting process.
How to Implement:
- Offer Tiered Bonuses: $500 when the referred employee is hired, $500 after 6 months, $1,000 after a year.
- Run Contests: Reward the employee who brings in the most referrals every quarter.
- Promote on Social Media: Make referral program graphics and let your employees share them.
3. Use Digital Ads to Attract Talent (Not Just Customers)
If you’re running Facebook or Google ads to attract roofing leads, why not use the same strategy to attract roofing talent? A targeted ad campaign can reach roofers who might not be actively looking but are open to better opportunities.
Action Steps:
- Target by Interest: Use Facebook to target users interested in roofing, construction, and home improvement.
- Use Video Testimonials: Have current employees talk about why they love working for your company.
- Retarget Website Visitors: Create ads for people who visit your hiring page but don’t apply.
4. Develop a Leadership Pipeline From Within
Recruiting externally for leadership positions is costly and time-consuming. The best roofing companies create programs to develop crew members into foremen, project managers, and sales leaders.
Implementation Tips:
- Create a Leadership Track: Identify employees who show initiative and offer them additional training.
- Mentorship Program: Pair junior employees with experienced leaders for six months.
- Host Leadership Workshops: Quarterly sessions that focus on communication, budgeting, and team management.
5. Partner with Local Trade Schools and Apprenticeship Programs
High schools and trade programs are full of young talent looking for stable career paths. Roofing companies that build relationships with these institutions can tap into a fresh pipeline of eager workers.
How to Start:
- Offer Summer Internships: Let students work during the summer to get a feel for the industry.
- Sponsor Trade School Events: Put your brand front and center at job fairs.
- Teach a Class: Send senior team members to guest lecture or teach hands-on skills.
Make Recruiting a Daily Focus
For roofing companies looking to grow aggressively, recruiting can no longer be a back-burner task. It needs to be embedded in your daily operations, just like sales and project management. With these strategies, you’ll not only build a more reliable workforce but also attract higher-quality talent eager to be part of your long-term vision.
