While we will be addressing organic SEO as a whole, I’m also going to talk about how you can make the most of receiving those services from a company like Hook Agency.
Let’s dive into organic SEO!
What is Organic SEO?
Organic SEO is simple, really. It’s the process of making your website more accessible to users and Google so that when people are searching for services or products that you offer. Being found on Google through organic SEO is the best way to grow exposure to
- Site structure & sitemaps
- Website content
Organic SEO vs. Paid Ads services
So what’s the difference between SEO and paid ads? Well, for one, Paid Ads are paid. They’re going to cost you above and beyond just what the company managing your ads charges you for their services. Additionally, if you stop paying for the ad budget, you’ll stop getting the leads and traffic to your site.
When you use SEO services, there’s little to no additional costs. Most SEO companies will offer you a fixed rate and charge the same amount on a monthly retainer. The best part about SEO is done by the SEO company never expires. You’ll continue to see the benefits of that work for years to come.
Paid Listings Only Last as Long as Your Budget
The way that Paid Listing or Googles Ads work requires them to have a budget thrown at them constantly. Without that budget, the ads won’t run, and your company won’t get the leads and exposure you need to close more deals. While we’re never going to say that PPC is a bad thing (we love PPC and offer PPC as a service to our clients), we will say that it can get expensive and not a long term solution for traffic growth.
Paid Listings are Marked in Google as Ads
When you pay for a specific keyword associated with your Google Ad, it will be marked by Google as an ad in all searches using that keyword. This might not be a “problem,” but in many cases, when potential customers are just browsing, they’ll skip over the ad. In other situations, they might click right through on the ad because they’re ready to be sold something. Paid listings being marked as ads on Google is good to keep in mind.
Paid Listings are Narrowly Relevant
It can be difficult to target ads correctly, and because of this, you might find that your ad spend can get used up quickly before you’re able to target the right searches and the right customers that are more likely to convert to actual sales. This isn’t always the case. At times paid ads can be very successful, but it is important to your research and chooses the right keywords before you start throwing money at your campaign.
Organic SEO Strategies That Work
These are the organic SEO strategies that we’ve used to get amazing results for our clients and our website. The Hook Agency blog sees nearly 200,000 unique users a month, and it’s all thanks to organic SEO strategies that we use to increase our traffic and leads.
Site Structure & Sitemaps
Site structure and sitemaps refer to, like the name implies, site indexes that allow you to tell Google and other search engines how to prioritize and index your pages properly. The better search engines know how to index your site, the better your site will be ranked in those search engines.
Think of sitemaps as an explanation of what’s on your pages and who that content should be put in front of.
Navigation or UX
User experience is easily one of the most important factors to consider when creating search engine friendly websites. Your website users need to easily navigate throughout your site and be left with a positive experience at the end of the day. Google knows when your users don’t have a positive experience or when the navigation is confusing and misleading.
When it comes to URLs, we’re looking to do something similar to site structure and sitemaps. We want them to be simple and intuitive in a way that makes the URL easy to understand. If your URL is easy to understand, you’ll be helping both your users and the search engines have a better experience.
Website content is a huge part of the value that we add to clients’ websites when working with them. We add content in the form of blogs, landing pages, and other main page copy improvements. Depending on how well a site has been built and designed in the past, the content you create may vary.
If you’re thinking of working with an SEO agency like Hook, then you should be aware of how content can affect your websites long term SEO strategy. This guide is a great place to start if you’re wanting to learn more about how content marketing works and affects SEO. Here are some of the main topics, but be sure to read the rest of the guide here!
Types of Content to Consider
- Guides – In-depth guides will break down a singular topic. Consider things like the best restaurants in Minneapolis.
- How to’s – Like the name implies, how to’s are all about offering value by explaining something in a way that your reader can act on the information that you’ve given them.
- Listicles – This is your basis 101 list (although you’re probably going to find it a bit tedious to write out 101 different items).
- Versus –
Doing keyword research allows you to find the right topics to write about on your website. Whether you’re writing for landing pages or blog posts on your site, it’s crucial that you do the research needed to determine whether what you’re writing is going to be worth your time or not.
Here’s a recent post I made about effective local keyword research.
Backlinks are just as important as keywords. When you write quality content or partner with other businesses, you can use backlinks to drive more traffic to your website. To help you better understand what backlinks are and how you can use them to your advantage, watch this short video!
Here’s another video full of local linking strategies for you to try!
These strategies will help you conquer organic SEO on your site. Google is always changing, but one thing that we’ve learned over the years is that your hard work on the SEO front will always be rewarded with better search results and more online traffic. From there, with an optimized website built for marketing your business, you’ll be able to convert traffic to leads.