It’s always best to choose a niche provider for your keyword research. Conducting general searches for Keywords or even industry-specific ones can be casting too wide of a net. It can lead to irrelevant website interactions, and it can cost a lot of money for little results.
Instead, your business needs to hire an SEO agency that understands how keyword research works. They need to do extensive legwork understanding your brand and narrowing your target demographic. Only then can you get the exact keyword to build your business.
How Do You Conduct Niche Keyword Research?
Niche keywords are specific words that apply to your business’s place within an industry. The more specific they are, the more effective they can be.
Step 1: Find Your Niche
The first thing you’ll want to do is narrow down your niche. For example, suppose you have an ice cream business that only sells gelato. It would be a lot better for your company to use keywords related to your “gelato niche” instead of the ice cream industry as a whole.
You can also use the specific problem your product solves to find your niche. For example, if you’re the only organic gelato store in the area, then you are solving the problem of “bringing healthier ice cream options to your community.”
Step 2: Conduct Keyword Search
After you’ve identified the niche, you need to do a keyword search. You can use a keyword research tool or hire an SEO company to research for you. This will deliver valid words and even ideas for blog posts, landing page content, and other content on your business’ website.
Step 3: Analyze the List, Apply the Words, and Adapt when Necessary
After you have the research completed, you can pick the words that have the highest chance to generate traffic. Then, build content on your site that has those keywords. This should begin to increase your site visits immediately.
Remember to regularly check your SEO tool for updates on keywords in your industry.
5 Reasons to Choose a Niche Provider for Keyword Research
Now that we understand how niche SEO research works, here are five reasons to choose it for your company.
1. General Keyword Searches Cast too Wide a Net
When searching for large and vague terms like “Ice Cream,” you will be entering into a much larger competition immediately. There could be millions of companies conducting the same research and finding the same words you’ve discovered.
More companies using the same keywords mean those words gain less traction and power over the market. By using niche keywords, you limit the competition and ensure the effectiveness of the words you choose.
2. It Can Attract Interested Consumers to Your Website
If your keywords aren’t specific enough, you risk attracting uninterested consumers to your website.
For example, if you have a company that only sells ice cream machines and you use the keyword “ice cream,” you will probably attract many people looking for just ice cream and not the machine.
3. Bad Keywords Waste Money
Keywords need to give your business a return on investment. It’s expensive to pay for detailed keyword research. If you are paying for keywords you can find through a simple Google search, you are not getting your money’s worth.
4. Working with a Niche Agency Means More Attention
Most niche keyword providers are agencies that are more dedicated to their clients. Instead of running a vague search on their favorite SEO tool, they will do an in-depth dive into your industry. That kind of attention results in a higher success rate for the campaign.
5. Keeps You up to Date with Detailed Changes in the Industry
By having niche keywords, you’ll be taking a much closer look at your industry as a whole. This deep dive will allow you to track your industry more efficiently and update yourself when specific niches gain momentum. It will enable you to stay one step ahead of the competition.
Choosing a niche keyword is the same as choosing your brand. The more specific you are, the better chance you have to succeed. Good luck with building your way to success!