The home services world is booming in 2025, and Google searches are one of the clearest indicators of what homeowners actually care about.
Whether it’s a burst pipe, a broken AC, or a full smart home upgrade, people are heading to Google to find fast answers and trusted pros.
Why does this matter?
Because what’s being searched tells a bigger story.
Here’s why Google trends are worth paying attention to:
🔍 They show what’s urgent. Spikes in searches for things like “emergency plumbing” or “no heat in house” tell us where the pain points are.
📈 They highlight tech adoption. Searches around smart thermostats, EV charger installs, or solar integration are on the rise.
💡 They reveal opportunity. Knowing what’s trending helps contractors tailor services, update their websites, and create content people are actually looking for.
In this post, we’re breaking down the most searched home services in 2025, and what those trends mean for local businesses looking to stay ahead.
1. The Home Services Market in 2025: A Quick Snapshot
If you’re in the home services world, whether HVAC, plumbing, electrical, or general contracting, 2025 is your time. The market is growing fast, and so is the way homeowners find and hire help.
Let’s break it down:
Big Growth, Bigger Opportunity
The numbers don’t lie—people are investing more than ever in their homes.
- The U.S. home services market hit $90.63 billion in 2024, and it’s on track to double to $181.64 billion by 2034.
- On average, American households now spend about $5,000 a year on home services.
- Global market growth? A staggering $1.03 trillion projected from 2025 to 2029.
- Drivers of growth include:
- Aging housing stock
- Increased homeownership
- More equity in homes = more spending on upgrades and maintenance
This isn’t just a spike, it’s a long-term shift in how people prioritize their homes.
Mobile + Search = How People Hire Now
The old-school ways of finding contractors (phone books, word-of-mouth only) are officially in the rearview.
- Over 70% of homeowners now prefer to book services online
- Online bookings have grown 52% since 2019
- Mobile apps and platforms like TaskRabbit, Angi, and Handy are dominating the scene
Whether it’s an emergency fix or a planned project, most people start with a search on their phone. If you’re not showing up there, you’re invisible.
Why Online Visibility Matters More Than Ever
With 278,000 new home service businesses launching in the U.S. in 2023, standing out is no small task.
Here’s what gives you an edge:
- A well-optimized Google Business Profile
- Positive reviews that build trust
- Fast, mobile-friendly booking experiences
- Clear, helpful website content with local SEO in mind
In short: if people can’t find you, they can’t hire you. The companies that are winning in 2025 aren’t just good at what they do—they’re easy to find, easy to trust, and easy to book.
2. Top Most Searched Home Services on Google in 2025
What are homeowners actually searching for this year? Here’s a look at the top home services trending on Google right now, and why they matter.
- Plumbing
- Electrical repairs
- HVAC maintenance and repair
- Cleaning services
- Landscaping and lawn care
- Handyman services
- Pest control
- Roofing
- Smart home installation
Plumbing
No surprise here—plumbing remains one of the most urgent, high-volume searches.
- “Emergency plumber near me” and “toilet repair” are consistently top queries.
- Burst pipes, clogged drains, and water heater issues dominate local search results.
- Homeowners aren’t waiting—they want someone same-day, and Google is where they turn first.
Electrical Repairs
Steady, essential, and highly trust-based.
- Searches for “licensed electrician” and “outlet not working” remain strong.
- With more EV chargers and smart devices being installed, demand is growing for pros who can handle both traditional and tech-based electrical needs.
HVAC Maintenance & Repair
HVAC queries spike with the seasons—but they’ve grown in volume year-round.
- “AC not working” and “furnace repair near me” are among the most searched terms.
- Same-day service and emergency heating/cooling fixes lead the pack.
- Homeowners are also searching for “HVAC tune-up” more often as energy costs rise.
Cleaning Services
It’s not just about weekly cleaning anymore.
- Searches for “deep cleaning service,” “move-out cleaning,” and “mold cleaning” have jumped.
- Specialty cleaning for carpets, vents, and post-renovation jobs is growing fast.
- Convenience is key—many prefer services they can book online, fast.
Landscaping & Lawn Care
Highly seasonal, but highly searched—especially in spring and early summer.
- “Lawn service near me,” “yard cleanup,” and “sprinkler repair” see major spikes.
- Local SEO matters most here. Homeowners want someone nearby, and Google Maps is the first stop.
Handyman Services
One of the broadest categories—and one of the most valuable.
- From “TV mounting” to “door repair,” this is where people turn for small jobs that add up.
- Search volume shows people are looking for versatility and trust—someone who can “do it all.”
Pest Control
Predictable spikes, but constant demand.
- “Termite treatment,” “mice in attic,” and “wasp removal” all show strong seasonal trends.
- Homeowners want fast, local solutions—especially during spring and fall when pest issues peak.
Roofing
Searches tied to storms, leaks, and seasonal damage are trending upward.
- “Roof repair near me,” “roof leak emergency,” and “hail damage roof” see big traffic spikes after major weather events.
- People search both reactively (after damage) and proactively (before storm seasons).
Smart Home Installation
This is one of the fastest-growing segments in 2025.
- “Install smart thermostat,” “home security system installer,” and “smart doorbell” are all gaining traction.
- As more homeowners adopt automation, they’re looking for tech-savvy pros who can help them upgrade without frustration.
3. Why These Services Dominate Google Searches
The most searched home services in 2025 aren’t random—they reflect what homeowners need right now, how they live, and how they search.
Urgency is a big driver. If your furnace goes out or a pipe bursts, you’re not browsing through company blogs—you’re typing “emergency repair near me” into Google and clicking the first legit-looking option. That’s why plumbing, HVAC, and electrical services consistently dominate search volume.
At the same time, homeowner priorities have shifted. Cleanliness, comfort, and curb appeal are more important than ever. People are spending more time at home, and they’re willing to invest in making it feel good inside and out.
That’s showing up in search increases for services like:
- Deep cleaning
- Yard cleanups and lawn care
- Seasonal maintenance and tune-ups
Another key trend is the rise of smart home technology. As devices like smart thermostats and video doorbells become more common, homeowners are actively searching for help with installation and setup. This is creating new demand for contractors who can bridge the gap between tech and home improvement.
Lastly, the way people search has changed. We’re living in a mobile-first world where local intent is everything. Most service searches happen on a phone, and Google’s results are geared to show nearby providers first.
- 70% of homeowners now prefer to book services online
- Companies with mobile-friendly websites, strong reviews, and optimized local listings are winning those clicks
In short: the services topping Google search aren’t just popular, they’re the perfect match for fast fixes, modern lifestyles, and on-the-go decision-making.
4. How Home Services Businesses Can Leverage These Trends
If you’re in the home services space, Google isn’t just where people find you—it’s where they decide whether to hire you. The good news? You don’t have to guess what works. The search trends of 2025 already show you where to focus.
1. Start with intent-based keywords.
Homeowners aren’t searching for vague ideas—they’re searching for solutions. That’s why keywords like “near me,” “same day,” and “emergency” are gold. Build pages and ads around those terms, especially for high-demand services like plumbing, HVAC, and electrical.
2. Make sure your website is mobile-ready.
Most people will visit your site on their phone. If it’s slow, cluttered, or hard to navigate, they’re gone. A mobile-friendly design with clear service areas, clickable phone numbers, and fast load times makes a huge difference.
3. Local SEO isn’t optional, it’s essential.
Your Google Business Profile should be fully built out, regularly updated, and packed with location-specific info. Bonus points for uploading photos, posting updates, and answering FAQs directly on your listing.
4. Reviews are your new word-of-mouth.
Homeowners trust what others say about you even more than what you say. Actively request reviews after jobs, respond to feedback (good and bad), and showcase your best ones in ads and on your website.
- More reviews = higher visibility in Maps and search
- Responding shows you’re engaged and trustworthy
5. Digital ads still work, if they’re dialed in.
Yes, costs per click are rising. But if you’re targeting high-intent searches and sending traffic to a landing page that converts, the return is still there.
- Focus your ad budget on top-performing services and locations
- Use call tracking and lead attribution tools to measure what’s actually working
In a crowded market, showing up is half the battle, but standing out is what gets you the lead. Optimize for what people are already looking for, and your marketing will start working a lot harder for you.
5. The Role of Reviews and Consumer Trust in Search Behavior
Let’s face it—before anyone calls, books, or clicks, they’re checking your reviews.
In 2025, reviews play a huge role in how homeowners choose who to hire. More than 90% of consumers read reviews before making a decision, and most people won’t even consider a company with less than 4 stars on Google.
That makes your online reputation just as important as your pricing, website, or even how quickly you answer the phone.
Why Reviews Matter in Search
- Google rewards businesses with frequent, high-quality reviews by pushing them higher in local search results.
- Platforms like Yelp, Angi, and Facebook also influence trust—especially for niche services like pest control or deep cleaning.
- People don’t just read reviews—they believe them. Reviews often tip the scale when someone is choosing between two similar companies.
How to Build Trust Through Reviews
- Ask consistently. Right after a successful job, send a quick text or email with a review link.
- Respond to every review. A simple “Thanks so much!” or a thoughtful reply to a critical comment shows you care.
- Use reviews in your marketing. Feature them on your homepage, in ad copy, and in follow-up emails to new leads.
If you’re doing great work, make sure people know about it. Reviews aren’t just social proof—they’re search fuel, trust builders, and one of the most powerful tools you have to win more business online.
6. Emerging Trends in Home Services Search Behavior
As search habits evolve, so do the opportunities for home service businesses. Looking ahead, the next wave of growth won’t just come from being “found” it’ll come from adapting to how people search, book, and interact in a digital-first world.
Smart Home Services Are Here to Stay
Homeowners aren’t just searching for repairs anymore—they’re upgrading. Interest in services like smart thermostat installation, EV charger setup, and home security integration is growing fast. These aren’t just tech add-ons, they’re becoming standard features in modern homes.
Contractors who can bridge the gap between traditional trades and new tech will have a major edge.
AI and Conversation Analytics Are Changing the Game
More service businesses are using AI-powered tools to improve how they market and communicate:
- AI chatbots are handling customer questions and booking requests 24/7.
- Call tracking and conversation intelligence tools are helping teams understand which calls lead to real jobs, and which marketing channels are working best.
These tools aren’t just fancy extras anymore. They’re giving business owners real data to make smarter decisions, faster.
The Customer Journey Is More Connected Than Ever
From the moment someone types “leaky faucet help” into Google to the review they leave after the job is done, every touchpoint matters.
Today’s consumer journey often looks like this:
- Search on mobile
- Read reviews
- Book online or via chat
- Receive service
- Leave a review or referral
That means it’s no longer just about getting found, it’s about creating a smooth, trustworthy experience from search to service and beyond.
What These Searches Mean for Your Business
The most searched home services in 2025 reflect what homeowners want: fast, trusted, and tech-friendly help.
If you’re a service provider, this is your cue to stay visible, build trust, and make booking easy. Focus on local SEO, mobile experience, and strong reviews to stay competitive.
Showing up online is no longer optional, it’s the frontline of how people find, evaluate, and book services. That means:
- Optimizing for high-intent, local keywords
- Investing in mobile-friendly, fast websites
- Building trust through reviews and a strong digital presence
- Embracing tools like chat, booking automation, and AI analytics
And if you’re a homeowner? These trends can help you find the right pros, faster, smarter, and with more confidence.
