Google is still the top search engine in 2025, driving massive traffic for home services. If you own a home service business, understanding how potential customers search can give you a competitive edge. This report breaks down the latest Google usage statistics, specifically focusing on how they impact home service businesses.
10 Google Usage Stats Every Home Service Business Should Know
- 8.3 billion searches happen daily on Google.
- Google handles 96,335 searches per second.
- Home service searches on Google grew by 19% in 2024.
- 70% of home service inquiries come from mobile searches.
- Local searches like “plumber near me” increased by 25% in the past year.
- 84% of homeowners use Google before choosing a contractor.
- The U.S. accounts for 19.5% of Google’s total search traffic.
- 50% of Google users are under 35, a key demographic for home service decisions.
- “Emergency” home service searches peak between 6 PM and midnight.
- 68% of people contact a service provider directly from Google search results.
How Many Google Searches Are There Per Day?
Google processes roughly 8.3 billion searches daily. This equals about 96,335 searches per second. Home service-related searches make up a significant portion, with users often looking for quick solutions to urgent problems like HVAC repairs or roof leaks.
Breakdown of Daily Searches by Timeframe:
- Per minute: 5.7 million searches
- Per hour: 346 million searches
- Per day: 8.3 billion searches
Home service businesses that optimize for Google can capture thousands of these searches, especially during peak hours when emergencies drive action.
Home Service Searches Continue to Rise
Local home service searches are on the rise. In 2024, searches like “electrician near me” or “roof repair [city]” increased by 19%. Google reported that 76% of these searches led to a same-day call or appointment. Mobile search is the driving force, contributing to 70% of these queries.
Local Search Volume Increases for Home Services:
- “HVAC repair near me”: +23% year-over-year
- “Plumber near me”: +18% year-over-year
- “Roof replacement cost”: +21% year-over-year
Google’s Market Share Dominates Home Service Searches
Google commands 91.5% of the search market globally. This dominance extends to home service queries, where it is the go-to platform for local search.
| Year | Google Market Share |
|---|---|
| 2020 | 92.5% |
| 2021 | 91.9% |
| 2022 | 91.8% |
| 2023 | 92.9% |
| 2024 | 91.5% |
Even with the rise of AI-driven search engines and tools like Bing Chat, Google remains the top destination for home improvement and emergency service searches.
Mobile Searches Drive Home Service Leads
Homeowners increasingly turn to their phones for quick searches. Mobile devices account for 72.7% of all Google traffic. For home service businesses, ensuring websites are mobile-optimized is critical.
- Google Mobile Market Share (2024): 95.1%
- Desktop Market Share (2024): 81.9%
Google Usage by Region for Home Services
The U.S. leads Google’s global traffic share, followed by India and Brazil. Local search plays a critical role in home service businesses, with regional differences shaping how users interact with search.
| Rank | Country | Google Traffic Share |
| 1 | United States | 19.5% |
| 2 | India | 8.2% |
| 3 | Brazil | 5.9% |
| 4 | Japan | 5.8% |
| 5 | United Kingdom | 3.6% |
Home service providers in these regions benefit from strong search traffic and growing demand for online service booking.
How can you keep winning on Google considering all of this?
Staying competitive in home services means understanding how customers search. Google is the go-to platform for finding plumbers, roofers, and HVAC experts. This article highlights the latest search trends, regional insights, and tips to optimize for growth.
1. Local Search Optimization is Essential
The phrase “near me” continues to dominate Google search behavior. Homeowners want fast, local solutions for repairs and installations.
Key Takeaways:
- Local SEO is non-negotiable.
- 84% of homeowners use Google before selecting a home service provider.
- Searches like “plumber near me” and “roof repair [city]” surged by 23% in 2024.
Action Steps:
- Claim and optimize your Google Business Profile.
- Use localized keywords on your website.
- Add service areas and real-time availability to listings.
2. On-Demand Solutions and Online Booking Are Growing
Homeowners expect convenience. Searches for “same-day HVAC repair” and “emergency plumber” have increased by 19%.
Why This Matters:
- 70% of home service searches happen on mobile.
- 68% of users contact a provider directly from search results.
Action Steps:
- Implement online booking tools.
- List services on platforms like Thumbtack or Handy.
- Optimize for mobile to ensure easy scheduling.
3. Smart Home Technology is Driving New Searches
As smart home adoption grows, searches for connected services have spiked. From thermostat installations to home security systems, homeowners want tech-savvy solutions.
Trends to Watch:
- “Smart home installation near me” searches increased by 27%.
- 50% of Google users are under 35 and tech-forward.
Action Steps:
- Promote your ability to integrate smart devices.
- Highlight certifications and partnerships with tech brands.
- Create content around smart home upgrades and benefits.
Regional Insights: Where Home Service Searches Are Growing
Certain regions show higher demand for home services. States like North Carolina, Maryland, and Minnesota lead in search traffic.
| Rank | State | Search Interest Increase |
|---|---|---|
| 1 | North Carolina | +15% |
| 2 | District of Columbia | +12% |
| 3 | Maryland | +11% |
| 4 | Minnesota | +10% |
Urban areas see the highest search volume, correlating with dense populations and greater homeownership rates. Providers in these regions should prioritize aggressive local ad campaigns.
Seasonality and Search Volume
Just like pest control spikes in summer, home services see seasonal trends.
- Winter: Furnace repair, chimney cleaning.
- Spring: Roof inspections, landscaping.
- Summer: HVAC services, pest control.
- Fall: Gutter cleaning, insulation upgrades.
Understanding these trends allows for better budget allocation and service promotion during peak seasons.
Next Steps: Take Action with Local Listings
1. Optimize Your Listings:
- Google Business Profile (GBP): Add key services and keywords.
- Apple Business Connect: Tap into Apple users searching on Maps.
- Bing Places: Ensure your presence across platforms.
2. Run Local Ads:
- Google Performance Max: Multichannel campaigns across Search, YouTube, and Gmail.
- Google Local Service Ads (LSAs): Capture high-intent searches with pay-per-lead ads.
- Microsoft LSAs: Expand reach beyond Google for similar lead-generation campaigns.
Home service providers that stay ahead of search trends will generate more leads and increase bookings. By tapping into local search behavior and optimizing for mobile, businesses can capture demand year-round.
Looking for expert help with local search optimization? Hook Agency specializes in home service marketing to drive leads and grow businesses.
