Construction Marketing

Create a Content Rhythm on Your Site

If you want people to trust your company – you need to get them the right information. That means having 5-stars all over Google and Facebook, having testimonials, being part of organizations,…

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Construction General Contractor - Content Marketing

To nurture your ideal prospects – it’s important to have content in front of them regularly. That’s why I love creating this weekly video series for Construction companies, but also why you need to implement a regular content strategy as a construction company.

If you don’t – you’re missing out.

Why find a rhythm for content you put out on your website?

  • Creates rapport
  • Signs of life that your business is up and running smoothly
  • Allows more people to find you from search engines.

It may be intimidating – but content marketing for construction companies is absolutely the most crucial to a long-term and substantive approach to your marketing.

If you can create deeper resources, tools, and guides – it will create a deeper connection! By considering how your prospects might solve their problem with a D.I.Y. approach and serving them there as well with in-depth ‘how-to’ content you build trust, and allow them to get to know you as well as consider your solution at a time they are in need.

This will help them remember you when it’s time to solve a similar problem – and get them coming back to the company that helped them previously.

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