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6 Best SEO Audit Tools You Should Try Out

By Bryce Boyle Hoban
Updated August 12, 2020
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seo audit tools
Bryce Boyle Hoban
Bryce Boyle Hoban

Bryce is a Copywriter and Content Strategist with Hook Agency – focused on creating content that attracts ideal customers for our clients' websites.

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SEO auditing tools—the world is full of them. But, not all of these tools are created equal. Some are designed for both experienced and new SEOs. Others are very technical, but can be hard to decipher the information they are putting out unless you’re a seasoned SEO vet.

So, what are the best SEO audit tools on the market? Here are 6 that you should consider trying out today.

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Ahrefs is an extremely reliable SEO audit tool with a wide range of functionality. In fact, it is this functionality, coupled with its user-friendly interface, that makes it one of our preferred tools here at Hook Agency. In addition to supplying a detailed dashboard for all of our clients, Ahrefs offers site explorer, content explorer, and keyword explorer features as well. Their site audit features crawl all the pages it finds on a website, then provides an overall SEO health score, visualizes key data in charts, flags all possible SEO issues, and provides recommendations on how to fix them.

Screaming Frog

Screaming Frog is another common and trustworthy tool for crawling and analyzing the entire website. As a desktop program, the interface can seem a bit cluttered. Therefore, Screaming Frog should be left to the SEO professionals who know exactly what all the different tabs mean. But, if you are familiar with the ins and outs of a website and what it takes to ensure it is running perfectly from top to bottom, Screaming Frog is one of the best SEO audit tools out there. It allows you to examine various parameters such as broken links, meta description, anchor text, ALT tags, site links, and more.


Ask anyone who has worked with websites or in the digital marketing industry, and they’ll tell you they have worked in some capacity with SEMRush. One of the most popular tools for SEO audits, SEMRush is comparable to Ahrefs. Some of the key features for this platform include creating ad campaigns, backlink analysis, finding competitor ad copies, finding the best keywords for SEO and PPC, completing website audit and position tracking, exporting complete analytical reports in Excel formats, and more.


Moz itself is a large and respected SEO agency, so you know that its SEO tool can be taken seriously. SEO teams use Moz page authority, domain authority, and rank to gather metrics for their websites. What makes Moz particularly unique is its wide array of free tools that businesses can use. These free SEO tools include Business Console, Business Listing, Research Categories, MozBar, Keyword Explorer, and Open Site Explorer. While these free tools are al little limited in their scope, they are perfect for business owners that are just learning about the power of SEO and will do the job well enough until you decide to upgrade to an Ahrefs or SEMRush.


In addition to having a great name, SpyFu is a great SEO auditing tool that is perfect for companies that want to learn more about how their competitors are doing with their own SEO (hence the name). So, what exactly does that entail? When you put a URL into the tool, it will spit out all the competitors and the keywords they use, backlinks they have, and other important SEO metrics. It should be noted that tools like Ahrefs possess similar features.

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If you are afraid that your website is all out of wack and have no idea where to start on the road to improving it, Found is the tool for you. This SEO Audit tool will give you all the details you need to improve your website, from external linking issues, content issues, or technical issues.

Truth be told, you really can’t go wrong with any of these SEO audit tools. Each one will help you create a stronger website and improve your SEO greatly.

Any tools that you use that belong on this list? Let us know in the comments!


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Bryce Boyle Hoban
Bryce Boyle Hoban

Bryce is a Copywriter and Content Strategist with Hook Agency – focused on creating content that attracts ideal customers for our clients' websites.

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