On Hook Agency's website, imagine a PPC specialist as a person in full protective gear disinfecting an office space. Clad in a white hazmat suit with gloves, face mask, and goggles, they efficiently tackle digital pests using a spray wand connected to their backpack tank amidst desks and chairs.

Pest Control Marketing Services

Get More Traffic than your Pesky Competitors with Engaging Google Ads

We help to ensure that each time you start a new PPC campaign, your marketing budget goes further to help you get the traffic and leads your business needs.

  • We target the top-performing keywords in your industry to reach those already searching for your services.
  • We draft compelling and persuasive ad copy that helps your ads stand out from the competition.
  • Our designers create striking and professional display ads and landing pages to increase your business’s credibility.
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Badgerland Exteriors & Solar logo with a sharp badger paw outline and bold, uppercase business name for strong brand presence.
Gray square logo with a stylized "S," beside bold uppercase text: "SMOCK HEATING & AIR" on Hook Agency’s website.
Gray TCBacker logo with a roof outline above the name; banner below lists ROOFING, SIDING, WINDOWS, GUTTERS, SOLAR in bold caps.
Bears Plumbing Services logo: "PLUMBING" in bold caps with a pipe wrench as the "L"; "SERVICES" below in smaller font.
PANTHER logo in bold with panther silhouette above; below, smaller text reads: FILTRATION, COOLING, GUTTERBALL.
Gray square logo with a stylized "S," beside bold uppercase text: "SMOCK HEATING & AIR" on Hook Agency’s website.
Ad copy being written

Ads/Copy

Writing great ‘creative’ copy and making sure it’s compelling and persuasive is foundational for any ads account.

Structuring ad campaigns to make you money

Structure

The under-rated hero of Paid ads, structuring your account will help everything be more efficient from organization to spend, affecting your bottom line.

Selecting money making keywords

Keywords

What search terms that have many people searching them are worth going after. As a niched agency that only works with contractors we can find these more quickly.

Create a High-Converting Paid Ad Campaign with Experts that Know what Works

We have helped many contractor businesses just like yours get more direct traffic and leads to their site. With our Paid Ad strategy that has been strategically tested and fine-tuned, we help you make the most of your time and money.

Our PPC approach:

  • Keyword research to find out the custom terms that define your industry and speak to your ideal customers
  • Comprehensive planning to find the best ad groups, keywords, ad copy, and landing page design that will work effectively for your business
  • A calculated approach to PPC that monitors and tracks your results, making sure to spend your ad budget in the most efficient way possible
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Extreme Ownership

We take more accountability & responsibility than is necessary or comfortable. We act like we own the company when we make decisions.

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Fun Under Pressure

When challenges come up, we not only maintain a positive attitude, but have fun and use it as an opportunity to improve.

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Scrappy

We’re always looking for more efficient and productive ways to do things. We’re able to do more with less & we turn constraints into inspiration.

150+ 5-Star google Reviews and Counting

Six construction workers, including Chase Courtney, actively spread and level wet concrete on a sidewalk using professional tools. A cement mixer truck and other construction equipment operate in the background, with a cornfield at the edge of the site.

Chase Courtney

Courtney Construction

If you’re in the trades, these guys have truly figured out how to market in this industry. They understand the construction sector specifically. Don’t make the mistake I did hiring a “one-size-fits-all” agency that works across e-commerce and a dozen other industries, you’ll just waste tens of thousands of dollars like I did with two other marketing agencies. This is a digital world, word of mouth doesn’t cut it anymore. The only way to grow is online. Hook will get…

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Alicia Tetrault

Pro Shine Air Duct Experts

We previously had a different marketing company, and while they weren't horrible, we needed an extra level of results and a lot more attention to detail. With Hook, we saw improvements pretty much immediately after switching over, which was really encouraging to see. They're professional, knowledgeable, and truly experts in their industry. We're excited to keep working with them.

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Angelica Brager, team member at Hook Agency, is pictured with long straight hair, wearing a black blazer over a light top, smiling confidently in a professional studio portrait against a light gray background.

Angelica Brager

Young Construction

We've been with Hook for over two and a half years. It started with SEO, PPC, and Google Ads and once we saw how solid their team was and how well they communicated, we had them rebuild our website too. They captured our vision and who we are as a company. Every month we go through each of our accounts to make sure they're hitting our goals. I've worked with two other agencies before Hook, and their communication is unmatched.…

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Steph Laurer of Baggerland Exteriors stands confidently with arms crossed, smiling, in branded attire against a black background.

Steph Laurer

Badgerland Exteriors

“Not only is our site great, the ongoing guidance we get from Hook is exactly what we needed. Any updates to the site are taken care of in a timely manner. Our reps want our feedback and engage with our ideas. It is clear they want us to be the best, most successful version of ourselves. Highly recommend!”

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Chris Owens, wearing glasses and a yellow jacket, smiles confidently against a backdrop of a cityscape. The skyline showcases a historic building with a dome and spires beneath a cloudy sky.

Chris Owens

Frontline Adjusters

"Hook redesigned my companies website, they are consummate pros and it came out fantastic. Being in the roofing industry it can be difficult to explain nuances to website designers. With Hook, they knew the language and the industry like the back of their hand. Maggie and Claudia have been essential to my companies success! Also running PPC with them."

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Karly Rolls

Rolls Mechanical

"I simply could not be happier. We are an old school company that has never done anything with SEO or really much with a website other than having one exist. I was extremely skeptical at first and now I can genuinely say that I could not be happier. The work they did for me was professional, timely and true to my organization! They listened to my all of my feedback and turned our website into something I am so proud…

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Kristin Sullivan, blonde with glasses, gray blazer, and necklace, smiles on a yellow chair before a wooden wall at Hook Agency.

Kristin Sullivan

Bob's AC

"Hook Agency has been an incredible partner for our digital marketing growth. Their team is sharp, responsive, and truly understands how to drive high-quality leads through SEO and paid search. Since working with them, we’ve seen stronger visibility online, improved keyword rankings, and a clear strategy that actually moves the needle. They communicate proactively, provide transparent reporting, and genuinely care about helping businesses grow. Highly recommend for any company wanting real, measurable digital marketing results."

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A smiling woman with blonde, wavy hair and a black sleeveless top stands confidently against a textured, light-colored wall.

Courtney White

Greentek Roofing & Solar

"Hook has been an absolute game-changer for our business! Their marketing team combines creativity with strategic thinking, resulting in campaigns that truly resonate with our audience. And let’s talk about Claudia—our superstar account representative! She’s not just knowledgeable; she’s also incredibly personable. Claudia’s attention to detail and commitment to our success make her an invaluable asset. If you’re looking for a marketing partner that delivers results, look no further than Hook!"

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Joe Simmons, wearing a "Clean Cut" embroidered dark polo shirt, stands confidently in front of a vehicle with a blurred logo. With short hair and a friendly demeanor, he embodies professionalism and approachability.

Joe Simmons

Clean Cut Roofing

"It has been a pleasure to work with the entire Hook team and especially our Account Manager, Vinny! He has coached us at Clean Cut in best practices for our SEO and PPC and helped us navigate the murky world of marketing with clear data that leaves us confident that Hook is the right partner for us. Thank you Vinny and thank you Hook Agency!"

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CONTACT US TO SET UP A BRIEF INTRO CALL!

Let’s talk about how using a niched agency will get you more leads. Just a heads up – we are usually the best fit for growth-mode contractors over 2M+ because of the significant investment required.

On-page SEO for HVAC Companies - A professionally groomed man studies patio contractor SEO strategies on his laptop. Dressed in a striped white shirt and a smartwatch, he is focused and situated in a brightly lit indoor setting.

Clearly Defined Campaigns to Help you Reach your Goals

We pride ourselves on our slow and steady approach to Google Ads and Paid Ad management. So many other marketing companies just throw money into campaigns that end up bringing no results and creating no conversions for your business. Here at Hook, we take the time to build up what works and cut out negative keywords that don’t make you money.

We spend our time performing keyword research that helps you find the money-making terms in your industry. Then, by targeting these keywords with compelling display ads, we show your ideal customers that are searching for your services that you are the best company for the job. Finally, with professional landing page design, we tell your audience exactly what to do to convert, leaving no room for confusing and grabbing their attention from the very beginning.

With this calculated approach, we make the most of your advertising budget and bring you the results that you want to see for your Pest Control business. We don’t waste time on methods that don’t work because we want what’s best for your business, just like you do. So, when you’re ready to make the most of your time and money and to create foolproof campaigns that actually drive conversions, reach out to us. We can’t wait to help!

On-page SEO for HVAC Companies - A professionally groomed man studies patio contractor SEO strategies on his laptop. Dressed in a striped white shirt and a smartwatch, he is focused and situated in a brightly lit indoor setting.

FAQs

Commonly Asked Questions

How does PPC work?
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If you’ve ever tried PPC but didn’t get the results you were hoping for, we definitely understand. It can be tough to strategize, especially if you don’t know what you’re doing or how you can maximize your efforts.

We take the time to steadily attract the right customers and make sure that your money is being used in the right places giving you the best results for your dollar.

A lot of people will go with the “all-in” approach, which does not necessarily give you the results you want, and could be a giant waste of money if it doesn’t work out. We find what’s working and what isn’t and expand on the parts that are working for your business goals.

How does PPC help vs. SEO?
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SEO is amazing for getting leads in 6-9 months from the start of your project, but PPC can help you get more leads tomorrow – and the next day, and feed your sales team for the foreseeable future. We’re of the mind that if you can afford to do both and you need to see immediate results, you should start PPC as soon as possible.

Do you handle ad design, and landing pages?
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Visual/display ad design is part of the initial fees on your PPC campaign. We have the staff to help you with this and are willing to price them efficiently as part of an initial project or down the road. Be confident knowing that all of our skills are in-house and ready to help at any time. Including coders, designers, writers, and SEO specialists + along with your Roofing PPC / Google ad specialists that will be running your campaigns.

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Ready to take the leap?

Let's talk about what's possible for your business.

Book an Intro Call