The Anatomy of a Perfect Blog Post [Video + Infographic]

To better illustrate to our clients, our employees, and our friendly blog-goers – I decided to create an infographic to really quickly showcase some super important parts of blogging. Not everyone does these things regularly, but if you want to rank on Google – doing these things will give you a major leg up.

Beyond the infographic – we get a lot of questions about blogging for SEO, and I thought I’d answer as many of them as possible as quickly as I can go through them! Here you go!

How does blogging effect my search visibility?

Google’s algorithm likes websites that have regular content going out that helps readers, as well as improves the ‘user experience’ on your website. Regular blogging has been proven to improve service pages visibility, and it also creates new entry points for possible customers who are looking for answers related to your products or services.

How often should I be blogging?

Once or twice a month at minimum, but ideally you’d be putting out something once or twice a week. This seeds the pot for traffic and gives you valuable data as people consume that content as well. What’s more important than frequency – is comprehensiveness. 12 giant guides of 3000 words a year about subjects your ideal customers are looking for with high search volume and relatively low difficulty, would likely have a bigger impact than 25, 500-word blog posts.

What’s the best length for a blog post for SEO?

We’ve done a ton of analysis on this – but the answer is somewhat dependent on your own situation, where 1000 words, 1200 words, and 1800 words were common answers cited by many experts in the field.

How long does it take to write a 1000 word blog post?

If you are subject matter expert who is able to think as you write, and have the facts at the tip of your pen, then 1000 words can take an hour, or if you are not a subject matter expert, it could take up to 6.6 hours. For most people, it should be in the hour to the 3-hour range if you’re not a perfectionist.

Which blog platform is best for SEO?

WordPress is a respected platform when it comes to search engine visibility, partly because it’s structurally sound with categories and tags to organize content around – but also because it has an open-source system that attracts developers to create ‘plugins’ to augment it’s SEO capabilities, like Yoast SEO, caching plugins for speed like WP Fastest Cache, and SEO auto linker to name a few.

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Tons of wonderful tools to make this process easier – and of course, if you ever need help implementing on these ideas, Hook Agency is a premier content marketing agency out of Minneapolis, Minnesota who’s specialty is where visual design and SEO combine (with regular rhythmic ‘perfect blog posts’ and helping you get links back to your website from around the web and technical changes on your site) to get better traffic and leads to your website. Let us know if we can help!