Here's how to get the most out of the ideal marketing plan!

Planning your marketing strategy?

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Having doubled traffic and recurring revenue for a company in 8 months – these concepts are not based on BS, but rather cold-hard data, and content focused marketing strategy. Use this template to plan + pitch leadership on the marketing activities and budget that will get the most return on investment.

  • Swap in colors & branding
  • Plot content strategy for ideal customers
  • Identify high-value habits & goals
  • Budget marketing based on clear data
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Have confidence that your marketing efforts are focused on the most high value activities

You brochure designing and ‘busy-making’ marketing activities may be a complete waste of time

Does that hurt to hear?

How to make sure your marketing time + budget is well spent

Creating a marketing plan that actually makes the company significant money – requires focusing on ATTRIBUTION. Where have ideal clients come from in the past, how can we duplicate successes, and how can we attract more customers like them.

Here’s how to get the most out of the ideal marketing plan!

Get More Leads

Get the content strategy funnel template, and make sure your content is always directed at ideal customers

What will help you skyrocket the return on investment of your companies marketing activities this year?

100% dedication to the ideal customers – nurturing them with content from awareness, consideration, into them deciding which provider to use, and creating landing pages to give them a final push to contact you.

Workshop what events they’ll be at – what social media they are on, and how to get in front in them by partnering with publications that own their attention.

Get the whole package
Marketing Directors Do? Duties

Questions and Answers about Ideal Marketing Strategy Planning

This is where you’d summarize the plan of action, give a couple examples of the work to be done, and explain the result that will be achieved. Give why this matters to leadership – why this matters to customers, and how it better positions your company in the market to be profitable long-term.

High level result that will be achieved – specific tactic that will be employed to achieve the result.
Example one - increase brand awareness by doing a video tutorial series, and increasing social marketing efforts with daily engagement, promoting our best content, and heavy ‘remarketing’ for people have already visited our site.
Example two - generate high-value leads by employing content marketing for ideal customers helping them with key issues that would arise along the buying journey, and adding call to actions throughout our articles + creating targeted landing pages and driving traffic with Google Ads and Facebook/Instagram ads.

What a Persona Is

A persona a beacon to target your marketing efforts toward. Consider using a combination of two ideal customers that you know in real life, and developing your ‘persona’ around those qualities. The problem with traditional persona’s is that they often get too bogged down in the hypothetical specifics – that’s why this approach is focused more on the problems they have, why they choose us, and what actions we can take in the near future to get in front of more people like this and get them to take action.

How We Use These Persona’s

We want to get right into what will help these people – via content, events, and what ads will get them to take action.

An Emphasis On Using These Practically

Don’t get bogged down in the persona’s themselves – but rather think through their title / position, their fears, needs, and how we can help. The idea here is to figure out why they choose us, get as much ‘attribution’ about the touchpoints that will lead to more of them choosing us, and present our case on those platforms, and through those mediums more.

80/20 Principle

It’s a common principle that 20% of tasks get 80% of the results – if we can identify these marketing tasks and spend more time here, we’re much more likely to get heavy results from our work.

Identifying high value tasks through attribution

We’ve identified the items that brought in the most business this past year, by using analytics and a spreadsheet to find the sources of conversions, and offline activities that led to sales.

The importance of creating goals & habits

Instead of trying to make short-term initiatives, we’ve organized our activities around daily, weekly and monthly goals and habits. Goals allow us to aggressively move key performance indicators to the next level – so we’ve associated those goals with key ‘lead indicators’ or habits that would lead to hitting our reasonable but aggressive goals.

Tracking - How will we ensure attribution for leads and sales?

Anywhere where we didn’t or don’t have clear ‘attribution’ to existing leads – we’ve taken clear steps forward to get a better idea of what led to that sale.

Ensure Tracking conversions in Google analytics
Enabling our team that goes to conferences to track leads that come in there
All leads get categorized

Define Accountability - How will we create a system of check-ups to ensure our systematic approach?

While sitting down with someone from a prominent Minneapolis marketing firm, I was struck with realization that a strictly web design firm is becoming more and more obsolete. There has to be a marketing edge to every web design firm out there.

There also has to be a web design edge to every marketing firm out there. Marketing firms seam to be becoming less and less specialized and more and more responsible for all of the practical implementation of the strategy they come up with. Would you rather have a marketing firm that told your company management that you needed a social media campaign integrated into your website and strong call to action, but then had to farm out that work to another firm for creation?

Yeah.. I didn't think so. As workers in the field of web design and marketing work in closer and closer quarters with each other, there seams to be one major evident conclusion, at least in the near future. Web design and marketing firms are becoming inseparable and should be prepared to merge, for the one's that haven't already.

Whether you want to start with web design or SEO - we'd love to be of service. After you tackle your marketing plan – send us a message!

Anna Overly
Anna Overly
17:28 17 May 18
When I began searching for an SEO agency last year, I received a lot of generic proposals from SEO agencies who wanted our money but didn't show any dedication to learning our niche industry. Tim, on the other hand, came to the table armed with a list of keywords to go after, goals to reach, a knowledge of what our competitors were doing, and an eagerness to understand our industry. Since then, Tim has shown a deep commitment to our success and has gone above and beyond to make sure we reach the goals we set. In the last year, our company has experienced a 30.8% increase in conversions from organic search (3mos/3mos) and a 135.06% increase in page views from organic search (3mos/3mos). The conversation has shifted from "let's get more leads" to "we need to hire more employees to handle all this new business." Tim has been incredible to work with, and I'd recommend him highly to anyone looking to hire an SEO specialist.read more
Sarah Lietz
Sarah Lietz
15:19 21 Feb 18
Tim has always been super responsive, creative in design, and helping us long after he should! Highly recommend!
Patrick Lorence
Patrick Lorence
15:52 20 Sep 17
“My company launched our completely revamped website and couldn't be happier with the way the site turned out, and our experience with Tim B Design. They took our old website with outdated graphics, poor sales results and transformed it into a modern, incredibly attractive and sales thriving site. In 6 short months we have seen a 300% increase in sales by online traffic, a greater return than we had ever imagined. Our product keywords are up over 350% and our website can easily be found on top of any major search engine. When we met with them to discuss the project, we were immediately impressed with how easy they were to communicate with—just real, down to earth, believable people that don't talk over your head with tech jargon. They listened and spent ample time understanding our products and message to make sure the site layout was exactly what we wanted.These days, I feel that people get to know your business through your website before they even walk through your door so it better be a good first impression. Our site brings in new clients every single day. The best part is that my website is so easy to use, I am able to edit content whenever I need to. It’s become such a great tool for my business. I am so in love with my branding, I receive compliments everyday. The Tim B Design team is amazing. They are creative, quick and so much fun to work with, I highly recommend them to any business.”Brad LorenceOwner, Banksystems Marketing Incread more
Niles Deneen
Niles Deneen
19:44 03 Aug 17
Awesome - we are seeing great improvement in our traffic and engagement. It's a pleasure working with Tim he is such a gifted guru of seo and digital marketing.
Josh Carlson
Josh Carlson
14:44 11 Jul 17
Tim B Design is exceptional to work with! He and his team have a great attitude, they've shown excitement in helping my business, and they are go getters! When I first contacted Tim on his website he responded to me almost immediately which was great. After our first face to face meeting I knew I wanted to work with him. I agreed to have them design my logo and build my website. In the process of doing that Tim thoroughly educated me on the importance of SEO which I knew very little about. There was absolutely no pressure to purchase anything while he was educating me but I decided to enter in an agreement for that too. Shortly after starting SEO they had availability to take over my social media accounts and I jumped at that opportunity. I put my full trust in them and they are doing great with all of it. Because of their work I've already seen growth in the number of sales leads generated by my website which is terrific! If you need help with any of these areas you need to contact Tim B design. Thank you Tim and Bea!read more
Craig Pladson
Craig Pladson
13:40 25 Jun 18
Tim and his team were collaborative, responsive, fast and delivered quality work on a tight timeline. The Wordpress pages they built are easy to update, mobile friendly and we plan on using the template they built for landing pages down the road. Tim also provided insightful guidance on SEO and lead generation best practices along the way.read more
Eric Pfeffer
Eric Pfeffer
21:10 05 Jul 18
Without even paying a dime, Tim looked at my google analytics account and my google console account and gave invaluable free advice. Although his services were not a good fit for my needs at this point, I would highly recommend his services for SEO and high raking on google searches. Hook Agency is the way to go!read more
Mark Graham
Mark Graham
18:45 16 Jul 18
Finding a website design company that is highly creative, technically competent , fundamentally sound, well organized, willing to listen and committed to service is unique indeed. We found exactly that at Hook Agency.
Reed Leidle
Reed Leidle
17:07 27 Jul 18
Amazing! Seriously, first class customer service and good people!!! Talk about going above & beyond... couldn't ask for a better experience.
Andrew Alshouse
Andrew Alshouse
17:24 10 Aug 18
Hook Agency has been a great resource for our small business. From creating our initial site to making updates as we grow, Hook has always been easy to work with. And they are quick with bug fixes which I really appreciate!
Robbin Julien
Robbin Julien
00:29 18 Sep 18
HOOK made the complex topic of SEO far less intimidating. They were patient and understanding with our learning curve. They worked "with" us, educating us as to where the opportunities were. They identified what "they" could do for us and even more valuable, what "we" could and should be doing for ourselves. HOOK and their style of full transparency, had us feeling comfortable immediately and ultimately feeling like we had a trusted partner working for our best interests. We look forward to our future collaboration and success!read more
Casey Palmer
Casey Palmer
18:49 16 Oct 18
Such a good website creator! So creative, responsive and helpful. Great team!!!
Gibbous Wolf
Gibbous Wolf
19:53 31 Oct 18
Hook Agency came up with highly creative SEO solutions to my growing website. Their process was very insightful and they explained everything in an intelligent way without making me feel talked down to. I would recommend Hook Agency for anyone's SEO needs in Minneapolis.
Maygen Lacey
Maygen Lacey
16:16 09 Jan 19
Super impressed with Tim. I had no idea how to find a web developer in my budget. Even though he was well out of my price range, he still very kindly took the time to suggest a few options and and walked me through how pro web developers operate. Class act! Thank you!!
Jamie Rykyto
Jamie Rykyto
23:18 21 Jan 19
Very impressed! Long story short, our company website that was hosted elsewhere somehow lost data and went down. When the hosting company failed to do anything about it Hook Agency didn’t hesitate to help. They went above and beyond to get us back up and running. They made us feel confident and comfortable with what they were doing and explained everything each step of the way. I would definitely recommend them!read more
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