Construction workers silhouetted against a vibrant sunset showcase the teamwork and precision that define the industry. This striking scene highlights the dedication and skill required in construction's intricate dance.

Construction PPC Services

Smart Construction Companies Utilize Hook To Run Their Ads

  • Target the keywords that actually convert
  • Let us help you create better ad copy
  • Get visually designed ads for display ad networks
Ad copy being written

Ads/Copy

Writing great ‘creative’ copy and making sure it’s compelling and persuasive is foundational for any ads account.

Structuring ad campaigns to make you money

Structure

The under-rated hero of Paid ads, structuring your account will help everything be more efficient from organization to spend, affecting your bottom line.

Selecting money making keywords

Keywords

What search terms that have many people searching them are worth going after. As a niched agency that only works with contractors we can find these more quickly.

Construction PPC Done for You by Experts

We know you’ve invested your blood, sweat and tears into your company – and we can help you reap more of the rewards by owning your marketing – and wielding your Google ad spend better.

  • We have a Google-specialized team of marketers – from coders to copywriters.
  • We’re here for you – so you can more time running your company, rather than trying to learn about marketing stuff that you’d rather have done for yourself.

Extreme Ownership

We take more accountability & responsibility than is necessary or comfortable. We act like we own the company when we make decisions.

We Get Sh*t Done

We act with urgency in our work & gamify it to get as much done as possible each day, always prioritizing the most important tasks.

Scrappy

We’re always looking for more efficient and productive ways to do things. We’re able to do more with less & we turn constraints into inspiration.

150+ 5-Star google Reviews and Counting

150+ Five-Star
Google Reviews

Recommended by
Roofing Insights

Service Titan Top 3
Marketing Agency

View Case Studies
Chris Owens, wearing glasses and a yellow jacket, smiles confidently against a backdrop of a cityscape. The skyline showcases a historic building with a dome and spires beneath a cloudy sky.

Chris Owens

Frontline Adjusters

"Hook redesigned my companies website, they are consummate pros and it came out fantastic. Being in the roofing industry it can be difficult to explain nuances to website designers. With Hook, they knew the language and the industry like the back of their hand. Maggie and Claudia have been essential to my companies success! Also running PPC with them."

Review Rating
Phil Pratt stands confidently, sporting a shaved head, beard, and sunglasses perched on his head. He wears a blue jacket over a white shirt. The subtly blurred background hints at green foliage and outdoor furniture.

Phil Pratt

Veterans Contracting

"Working with Claudia, Maggie, Dillon and the entire Hook team has been such an easy experience. Hook sets the bar very high in all aspects of their operation. I would highly recommend anyone that is serious about growing their business to check them out!"

Review Rating
Shaun Hunt, with short dark hair and a beard, is impeccably dressed in a light gray suit, white shirt, and dark tie against a plain gray background.

Shaun Hunt

Voyager Exteriors

"Hook Agency has been a pleasure to work with. Everyone that we work with is smart, focused and serious about their work. Hiring Hook has given me peace around our lead generation. We are getting quality leads on a consistent basis in the areas of the city that we are specifically targeting. Hook is forward thinking and data driven. It's worth the cost."

Review Rating
Joe Simmons, wearing a "Clean Cut" embroidered dark polo shirt, stands confidently in front of a vehicle with a blurred logo. With short hair and a friendly demeanor, he embodies professionalism and approachability.

Joe Simmons

Clean Cut Roofing

"It has been a pleasure to work with the entire Hook team and especially our Account Manager, Vinny! He has coached us at Clean Cut in best practices for our SEO and PPC and helped us navigate the murky world of marketing with clear data that leaves us confident that Hook is the right partner for us. Thank you Vinny and thank you Hook Agency!"

Review Rating
On Hook Agency's website: Justin Puetz, wearing sunglasses and a baseball cap, smiles in a boat with his brown dog, enjoying the tranquility of a tree-lined lake under a clear blue sky.

Justin Puetz

Justin Puetz

"I can't speak highly enough of everyone at Hook! They built our website from scratch and were so incredibly thorough and detailed with the entire process. They also run our SEO and that same level of care and attention to detail pours out of each of them. Everyone at Hook, from top to bottom has been so incredible to work with! We cannot thank them enough for all they have done and promise you will not regret it either!"

Review Rating
Alexa Nicholas, sporting long blonde hair and a confident smile, stands with arms crossed. She dons a black polo shirt showcasing the "McCormick Renovations" logo in front of a neutral gray background.

Alexa Nicholas

McCormick Renovations

"Our company was working with a different marketing agency for a couple years, before making the decision to switch. Hook built us a beautiful new website and is running our SEO & Google Ads. It has only been 3 months & the difference is unimaginable. We have never had this much traffic & quality lead flow in 30+ years of business. Our metrics are exceeding our expectations & we cannot wait to see our continued growth with Hook."

Review Rating
A Trust Roofing representative captures a selfie on a rooftop, showcasing the company's business growth. The image features them in a white polo shirt with the company logo, set against a backdrop of trees and a green-shingled roof under clear skies.

Robin Scherer

Trust Roofing

"Hook Agency is the epitome of professionalism in a marketing agency. I own an 8 figure roofing business and marketing is one of the most vital parts to my business. Hook had built me a 5 star website, easy to use, attractive and most importantly it converts! They also manage all my google ads and bring in an insanely good ROI. Can’t say enough good things, this is a premier marketing company who gets it right where few do!"

Review Rating
A man with short brown hair and a beard smiles warmly at the camera, embodying the soothing charm of Aquarius Home Services. Dressed in a gray sweater over a blue collared shirt, he exudes confidence against a neutral background.

Darren Smith

Aquarius Home Services

"Hook has been an excellent partner for Aquarius. Not only have we had excellent results in the very competitive world of SEO and PPC for HVAC, plumbing and electrical, we get excellent service from their team, particularly our main contacts Cody Warren and Skyler McDaniel. Their team are knowledgeable, creative, thorough, accountable, and detail oriented. You can tell this is an organization that cares about the right things and I highly recommend them."

Review Rating
Courtney Owens, with long wavy blonde hair and a black top, faces the camera with a neutral expression. Layered necklaces adorn her as she stands outdoors, set against a soft-focus background.

Courtney Owens

Greentek Roofing & Solar

"Hook has been an absolute game-changer for our business! Their marketing team combines creativity with strategic thinking, resulting in campaigns that truly resonate with our audience. And let’s talk about Claudia—our superstar account representative! She’s not just knowledgeable; she’s also incredibly personable. Claudia’s attention to detail and commitment to our success make her an invaluable asset. If you’re looking for a marketing partner that delivers results, look no further than Hook!"

Review Rating

CONTACT US TO SET UP A BRIEF INTRO CALL!

Let’s talk about how using a niched agency will get you more leads. Just a heads up – we are usually the best fit for growth-mode contractors over 2M+ because of the significant investment required.

Two men stand inside, one decisively holding a red "PPC" button. Surrounded by office furniture resembling a construction site meeting, the focus is on the button—emblematic of decisive action and strategic advancement.

Our Process

  • Quick intro call
  • Strategy Meeting + Proposal
  • Kickoff + We start work
  • Week 3: Landing Page + Ads Presentation
  • Week 4: Launch Campaign
  • Monthly reporting calls
Two men stand inside, one decisively holding a red "PPC" button. Surrounded by office furniture resembling a construction site meeting, the focus is on the button—emblematic of decisive action and strategic advancement.

Ads that actually get the click + landing pages that win the business

There are some really bad Construction PPC providers out there that don’t even know how to make new pages on your website, and that definitely don’t have 3+ web designers and developers on staff ready to create landing pages for each campaign that is lucrative for you.

We know what it takes to scale marketing campaigns that get massive results for our clients – and we LOVE working with roofers. You need more leads, in a scalable, efficient way that feeds your sales team and creates sustainable growth in revenue. We’re here to help.

Roofing

65%

Increase in monthly qualified organic leads

  • $30K in organic traffic revenue every month
  • 83.33% increase in first page rank YoY

Roofing

92.98%

Increase in Qualified Organic Leads YoY

  • 351.32% Increase In Total Keywords
  • 300% Increase In Engaged Traffic YoY

HVAC

188.89%

Increase in First-Page Rank YoY

  • 416.02% increase in total keywords from SEO Kickoff
  • 503% increase in Engaged Organic Traffic YoY

Roofing

3.5M+

Views on Google for roofing terms

  • 1,200 monthly website visitors
  • 1,400% growth in first-time users

FAQs

Commonly Asked Questions

Why should I use PPC?
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SEO is still one of the best investments you can make in growing your business, but the use of PPC in tandem with a strong SEO strategy is almost unbeatable. If you have keywords where you don’t currently rank well organically, or if your category has low-search volume and needs to bring in users searching for adjacent keywords – PPC is an absolute necessity.

Driving users to your site through Google AdWords & Bing Ads creates a similar experience to organic search, users feel no less inclined to turn into customers simply because they clicked through an ad. They have demonstrated an intent to engage with a business like yours, using PPC means you can kickstart that engagement.

How much do clicks cost in my category?
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Citation for CPCs and other AdWords benchmarks by industry

Google Adwords – Industry Benchmarks – WordStream

AdWords can be an expensive channel, especially in categories like law or construction – so you need a well-constructed approach. There is more than just an average CPC (Cost per click) to consider – you need to identify your website conversion rate, your target CPA (Cost per acquisition) and determine the CPC you can accept to make it all run. This is the simplest way to state it, but it’s anything but easy to perfect to make it work you need:

  • A well-researched set of starting keywords
  • An appropriate match-type strategy and bidding protocol
  • Bid position testing – test the right position to grab clicks and conversions
  • Utilize the search-terms report to identify new long-tail keywords and negative search terms to increase efficiency

Sound easy? It’s a time-consuming process. You can use averages as a starting point to determine the cost of traffic for your industry, but from there it can get complicated quick!

What’s the difference between SEM, PPC, Paid Search & SEO?
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Depending on who you ask, SEM (Search Engine Marketing) is either a synonym for PPC/Paid Search, or is an over-arching term for any marketing done in search engines – organic or paid. Beyond that, PPC/Paid Search/SEM can all be used interchangeably – they all typically refer to using paid ads in a search engine. SEO is all about generating traffic organically, using a combination of Content & Technical SEO tactics to increase your SERP ranking.

What’s the difference between advertising in Facebook & Instagram?
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Although they are managed in the same advertising platform, Facebook Ads Manager, they have pretty unique characteristics.

How about audiences? 

Who Uses Social Media – Pew Research

Facebook is considered to have an older audience, which is true, but this is a little bit deceptive. Most people between 18-29 (88%) use Facebook, they just have a tendency to use it less – and they also use Instagram (59%). Whereas 79% and 61% of 30-49 year olds & 50-54 year olds use Facebook – but only 31% & 13% use Instagram. You’re getting good audience penetration using just Facebook, but if you want to capture and hold the attention of a larger audience under 29 you need to be in both platforms.

How about ad types? 

Facebook allows us to use lead ads and has multiple placements in the news feed and right-column, ads are 1200×628. You can use static or video ads, as well as carousel (series of slides), canvas (expandable mobile experience), or collections (an ad with multiple products showcased below it).

In Instagram we can place ads in feed, static or video, ads are 1080×1080 – and we can use Instagram Stories ads shot 9:16. There are no lead ads, but we can still drive traffic to your site to create leads and sales.

Should I use AdWords, Bing Ads, or both?
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Excellent question! Utilizing both is an ideal scenario, as you are reaching two totally different audiences. Bing searchers typically stick to Bing, as do Googlers – so utilizing both ad channels is the best way to reach your entire audience. The synopsis of both channels is as follows:

Google: Contains the vast majority of search volume, highly competitive (more search volume, but higher CPCs) and highly relevant traffic. Tends to skew younger, more tech-savvy. Has a broader range of tools to provide advertisers.

Bing Ads: Runner-up in the world of search engines, skews slightly older – primarily utilized by Windows users who are comfortable with the default experience or utilize the built in Windows 10 search bar (powered by Bing). Volume is much lower in Bing, but traffic is more cost-effective.

What is the Google Display Network?
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AdWords allows us to serve display, or text, ads on a huge variety of websites – these sites opt-in to the AdSense network and allow us to show ads for prospecting (interest, demographic, topic, affinity audiences, etc) purposes or retargeting (previous visitors to your website). Google has given us a really great tool for creating awareness & although it has a much lower conversion rate than search advertising – it can be an effective tool.

How is AdWords position determined?
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It’s complex, and is something of a black-box in terms of how properties are valued, but the simple answer is that the historical performance of your ads, the relevance of your ad to the keyword being searched, the quality of your landing page, and your bid are matched in an auction against other businesses. If you are winning in the categories outside of bid you are given a significant advantage, and will have what is called a higher Quality Score, this means you will need to bid less to earn the same position. You will pay the lowest possible amount per click to attain the position above the next business in line.

Ex. If all factors are equal, but you bid $1 and a competitor bids $.75, you will pay $.76.

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Ready to take the leap?

“We know what it takes to help get home service businesses more leads with Google. Even if we’re not the right fit, we’ll get you where you need to go.”

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- Sydnee Olsen, Sales Lead
Schedule Intro Call Schedule a Free 20-Minute Consultation (No Obligation)