Commitment to Diversity, Equity and Inclusion
Hook Agency is anti-racism, and anti-prejudice against sexual preference and gender identities. We are committed to being more inclusive of less represented groups in the marketing industry, of different mindsets and opinions on the world than the majority as well. We are actively striving towards hiring people from different backgrounds, and including those voices in planning and employee development.
We believe in Equity and Opportunity:
Equity is the fair treatment, access, opportunity, and advancement for all people, while at the same time striving to identify and eliminate barriers that have prevented the full participation of some groups.
We strive to foster inclusion in all aspects of company development and client interaction.
We are pushing towards this company goal by:
- Recognizing and discussing where we may have cognitive bias in the interview process, and trying to create safeguards to weed that out.
- Committed to Equal pay and fair treatment for all.
- Talking about these issues with each other, doing workshops, and recognizing we’re all growing around these topics to be more inclusive.
- Ensuring the ‘target markets,’ ‘personas’, and photos we’re using on people’s marketing materials are diverse, and represent a cross-section that accurately represents the diversity of human life.
Partnerships / Memberships: