Hook Agency PPC

People Are Googling Commercial Roofing Terms - Let's Capture Those Leads

  • We can help you identify the best keywords 
  • We can write the ads that will actually get clicks
  • We can design visual ads as well for the display network. 
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 Highly-Rated

 Award-Winning

 Industry-Vetted

Commercial Roofing PPC done for you by experts

We are constantly experimenting with better ways to improve our roofing clients Google ads, and if you’re on our roster – you can expect to benefit from every single one of those experiments across the board:

  • We have designers, coders, and copywriters at the ready – helping every month with improvements to your account. 
  • We report on the work that’s being done monthly so you can have piece of mind that we’re always continually leveling up and finding better ways to get more leads for your budget.

 

Ads/Copy

Writing great ‘creative’ copy and making sure it’s compelling and persuasive is foundational for any ads account.

Google Ads Structure

Structure

The under-rated hero of Paid ads, structuring your account will help everything be more efficient from organization to spend, affecting your bottom line.

Keywords Ad Management

Keywords

What search terms that have many people searching them are worth going after. As a niched agency that only works with contractors we can find these more quickly.

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Commercial Roofing PPC that’s built for you and your business

One reason we’re wildly different than so many of our commercial roofing PPC competitors – is that they don’t have designers and developers on staff. 

Why does that hurt you?

So many of the things that get results in Google ads – are actually not the Google ads themselves. 

They’re where you send the CLICK. Your website,  or landing page.

Having people on staff that handle that, and handle that well – so it matches what is being said in the ad and smoothly converts the visitor to a customer – is the real magic. 

We know what it takes to attract Commercial Roofing leads with Google ads, and can do that for you. 

10 Keys to Successful Roofing PPC Campaign:

First – 5 Tips for Writing Ads That Convert 

Roofing PPC Examples - Roofing Google Ads

1. Make your call-to-action stand out –  Every ad needs a call-to-action, but don’t make it an afterthought. Test out different CTA’s on different ads!

Roofing PPC - Google Ads Management Examples for Contractors

2. Include Trust Factors – Customers will click on your ad if they TRUST that it will provide them a solution.  Examples: certifications, warranties, 5-Star reviews. 

Google Ads PPC roofing examples - how to make them useful and lucrative

3. Identify and Showcase unique value propositions – What makes your business different from all the other contractors running Google Ads? “#1 Roofer in [city]” is okay to use on occasion, but every roofer says that. What’s can you say that’s unique?

Call only ads for Roofing - Do they work, Roofing company google ads

4. Give them a fast solution with a call-only ad –People Searching on Google are often looking for fast answers. Give them a fast solution with a Call Only Ad

Roofing Google Ad - Utilize All Available Extensions Tips + Examples

5. Always use every available extension –  What are extensions and how do they work? Essential Extensions for Contractors:

  • Snippet
  • Lead Form
  • Callout
  • Promotion
  • Sitelink 
  • Location
  • Call
  • Image

Tips for Managing Your Account

Keyword Match Types -

6. Choose the write keywords and watch how they perform – Do your research (Use tools like Google Keyword Planner, Ahrefs, Spyfu, Semrush) Be aware of the match types.

Whats a good return on investment for adwords for roofers

7. Know your numbers – The #1 Goal with Google Ads is to make MONEY! Numbers to Know

  • Projected Clicks 
  • Ad Spend
  • Conversion Rate 
  • Lead Value
  • Closing Rate

Bidding Strategy for Roofing Ads

8. Choose the Right Bidding Strategy For Your Goal – What is bidding strategy? – Often people want to maximize clicks  But you have to work with Google, and tell them what you want them to do with your money.

Optimizing Google Ads Management for Roofing Companies + Contractors

9. ABO – Always be Optimizing – Check Your Campaigns for Key Performance Indicators. Check Your Search Terms Report  Are you getting impressions and clicks for the right keywords?

Optimized Form for Google Ads PPC

10. Ensure Conversion-Focused Landing Pages – Make GOOGLE like your landing page (relevant to ads and using keywords.) Make Visitors want to fill out your form

 

“I trust that they know what they’re doing – and they’ve proven it.”

Dallas Werner

First American Roofing

“Revenue-wise, it has paid off quite a bit.”

Josh Swisher

Northface Construction

Our Process

  1. Quick intro call
  2. Strategy Meeting + Proposal
  3. Kickoff + We start work
  4. Week 3: Landing Page + Ads Presentation
  5. Week 4: Launch Campaign
  6. Monthly reporting calls
Full Approach
Hook Marketing Dashboard

Commonly Asked Questions

Are You a Home Service Business Who Wants to Increase Your Qualified Leads?

Contact Us Now

 Highly-Rated

 Award-Winning

 Industry-Vetted

The Roofing Academy