HVAC Company Gets 5X The Amount of Keywords on Page 1

HVAC Case study and testimonial, hook agency

How did Aquarius get 5 times the keywords on page 1, in less than a year?

A little technical SEO can go a long way when you’ve got a ton of great content and a reputable brand. 

We made some crucial changes to Aquarius’s website, decreasing the amount of thin and duplicate content – and trimming pages that had little or no value, or that were redundant. 

Then we published, and published often, as well as increasing the amount of links to the site. 

The result? 

A 54% Increase in Keywords for location service pages

HVAC CAse Study SEO, Search Engine Optimization

5X More Keywords on page one in only one year

HVAC Case Study

287.24% Increase In Engaged Sessions YoY (1,512 → 5,855)

Engaged sessions: The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen or page views.

Aquarius Home Services Conversions Increase


3,950 Clicks For ‘Heat Pump’ Keywords Starting 2.5 Months After Content Push

Heat pump case study

(Big Content Push towards specifically ‘Heat Pumps’ implemented 1/30/23)

All this to say – Search Engine Optimization can be super targeted

Content marketing and SEO isn’t just a ‘shotgun approach.’

  • It can be an incredibly effective tool at increasing ‘near me’ searches.
  • It can go after a particular ‘topic cluster’ and create ‘topical authority.’
  • It can be aggressive, and help your company LONG into the future. 

If you’re looking for a marketing agency that’s hyper focused on home services and contractors and knows how to be aggressive with SEO, all focused on making your company money, Hook may be a great fit for you. 


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