As technology and social media help bolster businesses, it’s essential to have an effective website that helps you generate business. If you’ve been focusing on your website and trying all the tips and tricks in the book with little success, you might become frustrated with the lack of water damage and restoration leads you’re seeing.
If your online presence isn’t adaptive and aggressive, you may be giving your competitors a leg up to surpass you. As more and more people research businesses long before deciding to call them and become a customer, you must evaluate and ensure that you’ll stand out amongst the competition.
Here are our top 4 reasons you should consider a new website or a revamp of your current one if it’s been a few years since you’ve last updated yours so you can see more water damage and restoration leads.
A Professional Look
As consumers check out ratings, reviews, and your website, they’re looking for several key things. The feel of your company will come through the aesthetics of your website. You may be the best in the business, but if your website is dingey and outdated, customers won’t bite.
By having a professionally tailored website, you let consumers know that you’re a reputable organization that provides trusted services. Having a reliable website helps you lay the groundwork for generating leads to your business. Most importantly, you can then take advantage of other forms of marketing, such as SEO and PPC.
Use Your Story
It’s no secret that storytelling is an essential part of marketing in today’s economy. People are no longer looking for who has the best reviews or highest sales; they want to connect with whomever they choose to do business. Consumers want to know more about your business and your values.
Whether your company is a locally owned family business or an up and coming new business, you’ve got to be able to tell your story and share reviews of your business. Studies show that 72% of consumers don’t move forward with the company until they’ve read reviews.
Customers must choose between your water damage and restoration company and your competitor’s. Allowing them to connect with you and your company means that they’re more inclined to call you and commit to your services, without ever talking to your competition.
When your business is in the restoration industry, you must utilize your restoration website as a sales tool when possible. If you own a small business, it may be comforting to know that 64% of small businesses have a website, which means that you have a leg up on at least ⅓ of similar companies.
Although your business may have dedicated staff to do outside sales, you can use your website as a platform to reach your target audience. For example, you can post relevant information to your target audience about continuing education, events, or tips and tricks of the trade. Having an often-updated platform helps draw your audience back to where they will know they can always get the information they need.
Having a website not only generates leads and business for your company, it allows you to track information that helps build your business and make sound decisions regarding marketing and sales.
Through your website, you can track everything from how many visitors you’re reaching, audience demographics and behaviors, how many people are calling your restoration company after visiting your website, and more.
When you’re in the know about your business, you can track your ROI and decide where your marketing dollars are best spent.
With tons of competition flooding the market, it’s easy to get washed out by competing companies. We understand that companies have a budget they need to stick to, you can find out how your digital marketing budget stacks up here. Once you know where you stand among competitors, you’ll see where you might be able to dial back and where you should allocate more funds.
Consider our small business website design to help your business generate leads that will take your business to the next level. Your water restoration business will stand out with a high-end website built by us. Let’s get your website to the next level so you can see more water damage and restoration leads.