I generally don’t burn bridges as much as possible – here’s 4 quick stories about that and how that serves me.
1. A co-worker at a previous job that I was teaching marketing to, became a client when I started my own thing and they were at a new company.
2. Pictured: An employee of our company went and worked for another company in town, and they recently had me consult with their team about content strategy.
3. My previous employer referred us a very large client, that is 3-4 times our normal retainer based on all of the services and multiple companies. (Because we’re home services niched and felt we could do a better job on the account.)
4. Pictured: a competitor complimenting us on our ‘Peaceful Transfer of Power’ – we strive to have good back and forth with all of our competitors, because it’s a long life. Stuff goes both ways and some agencies don’t play nice or don’t let clients OWN their website, have their logins, or own their ad account. 😑
You should OWN YOUR MARKETING and ideally your agency will allow and facilitate a peaceful transfer of power OR give you all of your login information and full access on the site and Google Analytics and Google Ads, etc.
✌️Easy come, easy go.
