I generally don’t burn bridges as much as possible – here’s 4 quick stories about that and how that serves me.
1. A co-worker at a previous job that I was teaching marketing to, became a client when I started my own thing and they were at a new company.
2. Pictured: An employee of our company went and worked for another company in town, and they recently had me consult with their team about content strategy.
3. My previous employer referred us a very large client, that is 3-4 times our normal retainer based on all of the services and multiple companies. (Because we’re home services niched and felt we could do a better job on the account.)
4. Pictured: a competitor complimenting us on our ‘Peaceful Transfer of Power’ – we strive to have good back and forth with all of our competitors, because it’s a long life. Stuff goes both ways and some agencies don’t play nice or don’t let clients OWN their website, have their logins, or own their ad account.
You should OWN YOUR MARKETING and ideally your agency will allow and facilitate a peaceful transfer of power OR give you all of your login information and full access on the site and Google Analytics and Google Ads, etc.
✌️Easy come, easy go.
