Construction Marketing

Build out a Landing Page for Each City or Area You Serve

If you want people to trust your company – you need to get them the right information. That means having 5-stars all over Google and Facebook, having testimonials, being part of organizations,…

Estimated Read Time:  2 minutes


YouTube video

Quick Concepts

Google doesn’t respect lists of cities you serve on your page – but it really likes landing pages… By landing page I mean thinking of it as another home page.

  • Bullet points w key value propositions
  • Why it’s different that competition
  • About information
  • Map of area, served
  • Contact form
  • Services / sub services

Steps to start today

  1.  Target best areas
  2. Create a location landing page once (template)
  3. Identify opportunities – roll out more

Full Transcription

Hey, how’s it going, it’s Tim Brown, and this is another episode of “Construction Wise.” I’m extremely excited to talk to you guys today about a couple of things. Number one, you need to build out landing pages for each city and area you serve. If you’re not doing this, you’re missing the boat. Your competitor probably is, and I can give you some tips on how to do it well.

Google does not respect lists of cities on your homepage or areas served. Each area doesn’t then get a listing in Google. We want each one to have their own listing. It’s a little more work, but it’s worth it because the business that you can get from ranking for these cities or areas is going to be high.

So bullet point your key value propositions:

  • What about what you do is valuable
  • Why it’s different than the competition
  • Your ‘About’ information
  • Use a map of the area served
  • Contact form & services/sub-services

Think of this as another homepage, except for that city.

My three tips to do this well and to get started:
1) Make a list of the best areas around you
2) Create one location landing page and use that as a template to get the general idea down
3) Roll it out for the other cities after you’ve identified the best opportunities

Thank you very much, this has been another episode of “Construction Wise,” join me next week.

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