Quick Concepts
Google doesn’t respect lists of cities you serve on your page – but it really likes landing pages… By landing page I mean thinking of it as another home page.
- Bullet points w key value propositions
- Why it’s different that competition
- About information
- Map of area, served
- Contact form
- Services / sub services
Steps to start today
- Target best areas
- Create a location landing page once (template)
- Identify opportunities – roll out more
Full Transcription
Hey, how’s it going, it’s Tim Brown, and this is another episode of “Construction Wise.” I’m extremely excited to talk to you guys today about a couple of things. Number one, you need to build out landing pages for each city and area you serve. If you’re not doing this, you’re missing the boat. Your competitor probably is, and I can give you some tips on how to do it well.
Google does not respect lists of cities on your homepage or areas served. Each area doesn’t then get a listing in Google. We want each one to have their own listing. It’s a little more work, but it’s worth it because the business that you can get from ranking for these cities or areas is going to be high.
So bullet point your key value propositions:
- What about what you do is valuable
- Why it’s different than the competition
- Your ‘About’ information
- Use a map of the area served
- Contact form & services/sub-services
Think of this as another homepage, except for that city.
My three tips to do this well and to get started:
1) Make a list of the best areas around you
2) Create one location landing page and use that as a template to get the general idea down
3) Roll it out for the other cities after you’ve identified the best opportunities
Thank you very much, this has been another episode of “Construction Wise,” join me next week.
