If you’ve never invested in SEO before, your first year presents massive untapped potential. Many HVAC businesses fall into one of two categories:
- They have strong backlinks but barely any optimized content.
- They have loads of content but lack authority-driving backlinks.
A high-level SEO strategy finds the gap and pushes aggressively where it matters to generate measurable ranking and traffic improvements.
The Strategy That Led to 41X More Keywords on Page 1 & 2
For this HVAC client, our approach was data-driven, aggressive, and built for long-term growth. Here’s the exact SEO playbook we used:
1. In-Depth Keyword & Competitive Research
- We used Ahrefs to analyze high-value, HVAC-specific keywords with buyer intent.
- Identified competitor gaps—where they were ranking but our client wasn’t.
- Prioritized “city + service” landing pages to dominate local searches.
2. High-Quality Content Production
- Created 8-20 pieces of content per month, focusing first on city+service pages, then expanding into FAQs, blog content, and supporting pages.
- Used Search Console export data to find “low-hanging fruit” queries ranking in positions 6-20 and improved or expanded content on those pages.
- Optimized on-page SEO using RankMath, schema markup, and proper internal linking.
3. Strategic Backlink Acquisition
- Secured local directory listings to build authority and relevance.
- Published guest posts on home improvement-related sites, ensuring each had DA/DR 40+.
- Acquired niche edits from high-authority existing content, providing instant ranking boosts.
4. Technical SEO & Site Optimization
- De-indexed thin and duplicate content that was hurting performance.
- Improved page speed with caching, image compression, and proper hosting setup.
- Ensured the site was fully optimized for Core Web Vitals to enhance user experience and search rankings.
5. Continuous Improvements & Scaling the Wins
- Monitored Google Search Console to identify pages gaining traction and pushed harder on them (additional content, internal linking, backlinks).
- Iterated content based on ranking movement and user behavior analytics.
- Adapted the strategy monthly, ensuring sustained keyword and traffic growth.
How to Find Your Best SEO Opportunities Right Now
Want to identify your biggest SEO wins today? Here’s a proven technique to prioritize your SEO efforts:
🔥 Copy-Paste This Prompt into ChatGPT After Uploading Your Google Search Console CSV:
“Analyze this search query data to find the highest-opportunity keywords for content improvement, expansion, and backlink acquisition. Identify queries ranking in positions 6-20 with impressions significantly above the average for their position. Prioritize them in descending order based on opportunity, and provide clear recommendations for optimization and link-building efforts.”
This process is built into our SEO strategy, and it’s exactly how we helped this HVAC company dominate with 41X more Page 1 & 2 rankings—but you can start using it today.
Need Help Implementing? Send us a message. 🚀
If you’re looking to explode your rankings and dominate search results like our HVAC client, let’s talk. DM us or book a call today!
