My first web design client was my future mother-in-law, a real doozie. A non-profit, I was paid $500 and an iPad. I’ve also been paid as little as – negative $ for making a website, because I was so eager for real world experience. Do you want a website? I want to give you one.. just let me pay for your hosting and I’ll make the website out of the salt from the sweat of my children.
Don’t sell yourself short. Charge a decent amount.
So the first real website I sold was a couple months later. I was just learning WordPress and I sold a site for 10 monthly payments of $250 dollars. Because it was a fairly simple marketing website and didn’t have a ton of custom features on it, this was actually a pretty solid deal for a starting out web designer.
The first half of selling yourself as a web designer is evidence. Let’s see the goods.
Make sure you have a decent portfolio out there, that you made yourself.
I don’t care if it’s on WordPress, straight HTML, or Ruby on Rails. Get that thing out in the open, give it the best you got and make sure it shows the best of your best work. Code up a non-profit’s website for free if you have to, and show as many real projects as you possibly can. I iterated on my website 3 times, with 2 live at my domain before I ever got my first real set of clients. It doesn’t need to be perfect, it just needs to exist.
Here’s my site I made in 2012 (click here to see it in the Internet Wayback Machine):
Here’s the site in 2013 (click here to see it in the Internet Wayback Machine):
Yes.. I agree my portfolio was a little weak at this point, but guess what? I was getting clients. I wasn’t by any means, raking them in, but people I knew were coming to me and asking if I could help with their website or help them make a new website. I was eager to be of service, and make enough money to stop bussing tables.
Let the world know you’re making websites now.
Change your job on Facebook to ‘Self Employed Web Designer’, change your LinkedIn – don’t put Aspiring Web Designer in your Twitter profile, put Web Designer. You’re a big boy (or girl) now. I personally took a good hard running jump at web design, and with one client and one month covered in expenses jumped out into the market as a web designer. No more restaurant job (which for me didn’t pay THAT well anyways.) When people hear that’s what you do, and you take a friendly and helpful attitude when they reach out, or you offer your services you can quickly earn some awareness around the new service you offer.
Don’t wait until you have it perfected, just go for it.
I’m not suggesting you make the new 3M website, or try to sell yourself as a ten year veteran of website design. You can, however, say you will go above and beyond for a client as you are starting out fresh and will do everything in your power to make them an excellent website. If you’ve created a couple examples, than that can help adjust expectations and although you may need to put ungodly amounts of time into your first couple websites you will earn your chops in the struggle. You’ll figure out how to z-index a logo over the top of overlapping nav div.
In defense of the designer developer.
Other ways to promote your new web design business
- Look for ways to trade your services for advertising: I sold my services in an auction by a Minneapolis newspaper in exchange for adspace in their lifestyle magazine VitaMN.
- Get every viable social media handle/url under the name you’re using to freelance, promote yourself vigorously on TWO of these, and understand you’re not going to do ALL of them well.
- Make a list of all the acquaintances who have small businesses, and that could use a website. Send them a quick note, and always be of the mind that you’re there to be of service – not sell.
- Go old school and create a flyer: I put boots on the ground and peddled my wares (a one page services sheet – without pricing on it) around every business that I could open the door to in my area of Uptown Minnesota. I focused on what I did that was different. Alot of times this is personal service, since you likely have less clients and more time and attention than alot of web design shops in town. – To be perfectly honest, this didn’t get me a client. Maybe what I’m really suggesting here is hustling your ass off and being as present as possible… take every opportunity to share what you do until you gain momentum.
- Put out content on a blog on your website and promote it on social media: Don’t sell dude. Don’t do it. You can still see my oldest posts on this blog that are salesy… it’s not going to kill your blog, but it’s really boring and no-one wants to read those. Just give as much value as you can, share your experiences and focus on the ONE SERVICE you are really trying to sell and things you’re learning in that discipline. Use it as an opportunity to dig deeper into your craft, and to share as you go.
Price High and Justify
After you promote the living shit out of yourself on social media, talk to your long lost friend with a supplement or house painting business, and make a few mistakes it’s time to price high and justify. You have to charge what people will pay, but as soon as you can push that number up as high as it can reasonably go. Why? If you have high prices it means you can make more excellent work! Justify the price with above and beyond service and you’ll feel great about what you do. Your work will mean more profitable businesses who benefit from the excellent websites you make. It feels good to help people feed their families by helping them get the word out about what makes their business special. And in the end that’s what it boils down to for me.