If you own a dentistry practice and aren’t seeing the amount of traffic you would like, there are several options out there for you to get more dentistry leads.
When you follow these 4 dentistry leads generating tips, you will see a boost in the amount of leads that you get and will see a big change in your dentistry practice.
1. Focus on Reviews
Reviews are one of those techniques that a lot of businesses sleep on when it comes to increasing their lead generation. After all, what type of impact is a review going to have on a business?
Well… more than you think.
Reviews, both good and bad, can play a big part in the trust people will have in your business, especially in the time we are living in. People are able to see exactly what other past customers have experienced with your business and get an idea of whether or not they can trust you and the services you are offering.
Here is a good article for you to check out about how you can get more reviews for your business.
2. Create a Website that Supports Lead Generation
A website is often the first impression that people have with your business, so having one that represents you and the quality of your work is important. It is also often something that people don’t always think about. That is why it is a dentistry leads tip.
There are many factors you need to think about when designing your website to get the most out of it and make your company look nice and professional.
We’ve mastered our dentistry website design process and know what it takes to get you more conversions from your website.
In a website, you need to be sure that your website is not only attractive, but is easy to navigate through. Consistency plays a big part in this so that your customers aren’t confused when moving from page to page.
Other items you want on your list are the following:
- Large visuals to catch the visitors eye
- A list of the services you offer
- Clear calls to action
- A testimonials section that builds trust
- Frequently asked questions
3. SEO Optimized Content
Optimizing your content for SEO on your website is one of the best ways for you to increase your dentistry leads. This doesn’t take a marketing guru to do either and is something that you are able to do on your own. You just need to take the content that you have already done and make the necessary edits to optimize your content.
One of the ways that you are going to get the most out of your content is by choosing the right keywords. If you are working with a WordPress website, you have probably come across the keywords section on your pages, and hopefully, you haven’t been ignoring this either. If you have, it’s time to take action and use it to get you more dentistry leads.
Optimize site speed
Having a faster is huge, but is often overlooked. It is one of those things that is becoming not only important for the visitors on your site, but is something that Google takes into account when they are deciding where you end up in search engine rankings.
Be responsive on mobile devices
When you have a site that isn’t mobile-friendly, you are hurting your SEO ranking. It is now part of Google’s algorithm for their indexing.
4. Pay-Per-Click Campaigns
Pay-per-click campaigns are not as good as using Search Engine Optimization to bring in more dentistry leads onto your site with well-written SEO content, but that doesn’t mean that they are bad. In fact, PPC can be a real boost to your SEO to help convert to more sales.
With Dentistry PPC, you’re able see instant traffic onto your site while you are waiting for your SEO to go into full force.
If you don’t know what you are doing though, it may be something that you want to outsource from a professional agency like us, as we have several years of getting clients PPC results.
It is much better than you doing it yourself and losing all the money you put into it.
Thank you for taking the time to check out the dentistry lead generating tips. Hopefully, you will decide to implement these into your marketing plan and see results to take you to the next level.