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10X Growth Conference – Recap / Review

By Tim Brown
Updated March 17, 2017
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10x Growth Con
Tim Brown
Tim Brown

Tim Brown is the owner of Hook Agency, an SEO and Web Design company focused primarily on driving traffic and leads for small businesses, roofers and construction companies.

Little note – I went to 10X Growth Con 2017, and I’m going to 10X Growth Con 2019, so it must’ve been cool enough – eh? 🙂 Tweet me if you’re going too – or if you want to say hi!

The 10x Growth Conference ( #10x , #10xgrowthcon on Twitter/IG) is going on now in Hollywood, Florida – near Miami, Florida. To help myself remember the amazing takeaways from the event, and to share with my friends who aren’t able to make it – I wanted to get some key notes on the speakers and a bit about the event.

10X Growth Con Review: The event was great in so many ways – the same ways that listening to a Grant Cardone audiobook (multiplied by well, 10x)  is great, it gets you fired up! Tactics were sprinkled in, but the real value was a on-fire kick in the ass. I can’t say whether I would spend the change on watching all of the video’s per say because a lot of the value I got was from the conversations etc. but I might still! Money invested in your own personal growth is well spent.

10x Growth Con

10X Growth Con Recap




Kevin Harrington

  • Using a tripwire in conjunction with your lead funnel. A Tripwire is – “It commonly means is turning a lead into a customer by making them a low-cost, relatively painless offer, then having the opportunity to upsell them once they are in your sales funnel.”
  • Amazing quote from Mark Cuban to Robert HerjavecYou’re always trying to protect your downside, think about the upside.”
  • Whatever you vividly imagine, ardently desire, sincerely believe, and enthusiastically act upon… must inevitably come to pass!” – Paul J. Meyer

Tom Peters

  • You have to know your cash-flow down to the penny
  • I work under the assumption that if someone is working for me – they’re working for me because I won… Now it’s my turn to show them how to make money & win

Jack Jackintelle

  • Foundation for your company is absolutely critical
  • Choose your non-negotiables in your company – make them down to the detail if you want.
  • Core competencies extremely clear – mean you can create greater margins.
  • Create your vision and use it to filter your people. Your people have to believe in your vision.
  • “Teams don’t go to the superbowl on trick plays, it’s all about the culture that’s maintained in the locker room.”
  • Weed out entitlement, the mediocre, and excuses


Bobby Castro

  • Non-refundable minutes: Calculate what each minute costs you / take your yearly income and divide it by working days and then working hours, then minutes, and think about that when you’re wasting time.
  • Learn to say no family members, ignore if you can’t say no – your responsibility is to yourself and your own success first.



Brad Lea

  • “You’re either going to take a chance, or work for someone that took a chance.”
  • Overdeliver. Slackers eventually go away.
  • “If you want a million dollars, solve a million problems”
  • “There is no key to success. It’s a combination.”
  • “Train your ass off.”
  • Don’t worry about what happens if you do it (take a risk,) worry about what happens if you don’t.


Victor Antonio

  • Segment your market
  • Fire the bottom 20% of producers
  • Every CEO only cares about expanding revenue, decreasing cost and increasing market share so unless you can show them how to do that, they won’t care.
  • In a B2B sale it will take an average of 8 weeks – and 6-8 people to sign off
  • If you don’t sign a client – 10% go to your competitor and 30% don’t make a decision, 10% of those on price and 20% just have analysis paralysis – shift your perspective to stop focusing on the competitor and focus on that 20%.
  • “Segment your marketing – clarity equals confidence, confusion equals chaos.”
  • Sell value, not price.
  • Never ask freeloaders, stupid people, and never ask people who don’t know.


Andy Frisella

  • Did the customer go out and leave a post on Facebook about how awesome the experience was? If not – you failed.
  • “People don’t believe fuckin ads – they believe other people.”
  • What could you do that was so amazing that a customer would have to tell everyone on social how awesome was.
  • Create such an amazing experience that you make a customer / client loyal and it insulates you from your competitor.
  • This way your customers would rather pay for yours than get your competitors for free.



Get a partner that cares focused on Web design and SEO to Hook better leads: Start the conversation

Russell Brunson

  • Find smart people and model them
  • Find successful lead funnels and model them
  • Upsell, Upsell, Upsell after you have a customer
  • Use to find the ways / sites, giving them traffic
  • Buy advertising on the same websites as them after you’ve modeled their funnel

Les Brown

  • Someone’s opinion of you doesn’t need to be your reality.
  • We should be ashamed to die, if we haven’t made our contribution to humankind.
  • Give before you ask. “Provide more service than you get paid for.”

Roddy Chong – Violinist

  • You must play through the mistakes
  • There’s often a custom made moment of brilliance on the other side
  • 10x-ing isn’t just about cars and watches – it’s about courage and discipline


Chelsea Krost

  • We have an opportunity to be a bridge from brands to our niche audience – utilize influencers
  • Get your website mobile optimized and keywords strategized – as well as hashtags
  • Millennials – will spend 200 Billion in 2017
  • Millennials are making or breaking businesses now
  • Millennials are not homogenized
  • “I’ve taken time to know what my audience I like… I serve them”


Tim Grover

Had this up on Youtube, but it looks like it got taken down.




Elena Cardone

  • Watch your empire and get rid of people sucking energy
  • Expect excellence and competence
  • Empires fail because they leave their original purpose
  • Don’t let just anyone in your courtyard / empire

Tim Story

  • Getting around excellence there is a rubbing off of power
  • Run with a tribe – that energizes and inspires you
  • Some people won’t understand you – you’re not normal
  • (They can’t catch a FM station on a AM dial)

Q&A with Jay Abraham

  • Who has a systematic approach to getting referrals – this is huge. Get multiple systematic approaches
  • If you have proven model, approach, and marketing – sell all the others in your area in the same marketing, 20 grand + 3% to be part of your model.
  • Who already has access to your market – that’s not threatened by what you do: partner with them.
  • Find who’s got the audience and partner with them.
  • Get more certainty on the prime demographic (geographic etc.) and hone and target your efforts further, including your systematic approaches to getting referrals.
  • Grant Cardone: You’re over-selling. Say: “Have you seen enough to make a decision?”
  • Can’t call on broke clients


  Jarrod Glandt

  • Look for the right vehicle , do whatever it takes to get on that rocket ship
  • Action over planning
  • We don’t get caught up in the details of planning – we just start moving, we make a decision and act on it.
  • You have to be ruthless with the target
  • There have to be consequences for not hitting the target
  • Do whatever you can to make it clear there’s a problem when the team doesn’t hit the target
  • Incentivize everybody! Pay people when they produce


 Grant Cardone

  • You can’t be successful without attention
  • Consistency is absolutely crucial
  • Most people are only getting just enough to compare themselves to better off than other people
  • Starts by literally making up a price – before he knows what the product will look like or how he’ll promote it.
  • Never do a deal with somebody who’s gone back on a deal.
  • His first book was written quickly, had 100’s of mis-spellings and grammatical errors
  • The price is made up, the date is made up, “I can’t do it” is made up – “I just want to be happy” is made up
  • A million dollars is made up – and is a lazy goal. It ends in 0!


Also check out Cardone University for amazing sales coaching videos and materials.


Watch this quick video to see how savvy businesses save time and hook better leads:


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Tim Brown
Tim Brown

Tim Brown is the owner of Hook Agency, an SEO and Web Design company focused primarily on driving traffic and leads for small businesses, roofers and construction companies.

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