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Home Services Digital Marketing

Marketing That Actually Moves the Needle

Our services are designed to help home service companies attract more leads, show up stronger online, and convert clicks into customers. We focus on what moves the needle, so you can focus on running your business.

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We have never had this much traffic & quality lead flow in 30+ years of business. Our metrics are exceeding our expectations.

Alexa Nicholas , McCormick Renovations

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Badgerland Exteriors & Solar logo with a sharp badger paw outline and bold, uppercase business name for strong brand presence.
Gray square logo with a stylized "S," beside bold uppercase text: "SMOCK HEATING & AIR" on Hook Agency’s website.
Gray TCBacker logo with a roof outline above the name; banner below lists ROOFING, SIDING, WINDOWS, GUTTERS, SOLAR in bold caps.
Bears Plumbing Services logo: "PLUMBING" in bold caps with a pipe wrench as the "L"; "SERVICES" below in smaller font.
PANTHER logo in bold with panther silhouette above; below, smaller text reads: FILTRATION, COOLING, GUTTERBALL.
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Know What You’re Paying For

Marketing shouldn’t feel like a black box. With Hook, you’ll always know where your budget is going and what results you’re getting. We keep things simple, honest, and clear because that’s what we’d want if we were in your shoes.

  • No hidden fees or vague deliverables, everything is upfront.
  • Monthly updates that actually make sense (no fluff or jargon).
  • A team that tells you the truth, even when something’s not working.
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Custom

Get a Website (and Strategy) Built Around You

Your business is unique, your marketing should be too. We don’t use generic templates or recycled plans. Everything we build is custom-fit to your goals, your brand, and your market.

  • Custom websites, content, and ads that reflect your identity.
  • Local SEO and targeting strategies tailored to your service area.
  • Flexibility to evolve your plan as your business grows.
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Own Your Marketing

Take Control of Your Marketing

We don’t just do the work, we empower you to understand it. You’ll have full access, full ownership, and the confidence to make decisions because we show you how everything works.

  • You keep all your logins, assets, and performance data.
  • We walk you through the tools and tactics we use.
  • No more guessing, just real clarity and control over your growth.
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SEO

Show up where homeowners are searching. Local SEO and Google Business Profile work together to drive qualified leads from your service area.

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AEO

Get found in Google’s AI-driven results and AI search tools. We optimize your site to show up as the “best answer” for the questions your customers are asking.

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Pay-Per-Click

Generate immediate, trackable leads with Google Ads and Local Service Ads built to maximize return and put you at the top of search.

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Standard Website

A templated, conversion-ready site branded with your colors, content, and photos launched in a shorter timeline.

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Custom Website

A fully custom site built for your brand, buyer journey, and long-term SEO performance.

150+ 5-Star google Reviews and Counting

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170+ Five-Star
Google Reviews

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#6 Best Small
Biz to Work For

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Ranked #2031 on
the INC. 5000

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Chris Owens

Frontline Adjusters

"Hook redesigned my companies website, they are consummate pros and it came out fantastic. Being in the roofing industry it can be difficult to explain nuances to website designers. With Hook, they knew the language and the industry like the back of their hand. Maggie and Claudia have been essential to my companies success! Also running PPC with them."

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Karly Rolls

Rolls Mechanical

"I simply could not be happier. We are an old school company that has never done anything with SEO or really much with a website other than having one exist. I was extremely skeptical at first and now I can genuinely say that I could not be happier. The work they did for me was professional, timely and true to my organization! They listened to my all of my feedback and turned our website into something I am so proud…

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Kristin Sullivan, blonde with glasses, gray blazer, and necklace, smiles on a yellow chair before a wooden wall at Hook Agency.

Kristin Sullivan

Bob's AC

"Hook Agency has been an incredible partner for our digital marketing growth. Their team is sharp, responsive, and truly understands how to drive high-quality leads through SEO and paid search. Since working with them, we’ve seen stronger visibility online, improved keyword rankings, and a clear strategy that actually moves the needle. They communicate proactively, provide transparent reporting, and genuinely care about helping businesses grow. Highly recommend for any company wanting real, measurable digital marketing results."

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Courtney White

Greentek Roofing & Solar

"Hook has been an absolute game-changer for our business! Their marketing team combines creativity with strategic thinking, resulting in campaigns that truly resonate with our audience. And let’s talk about Claudia—our superstar account representative! She’s not just knowledgeable; she’s also incredibly personable. Claudia’s attention to detail and commitment to our success make her an invaluable asset. If you’re looking for a marketing partner that delivers results, look no further than Hook!"

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Joe Simmons, wearing a "Clean Cut" embroidered dark polo shirt, stands confidently in front of a vehicle with a blurred logo. With short hair and a friendly demeanor, he embodies professionalism and approachability.

Joe Simmons

Clean Cut Roofing

"It has been a pleasure to work with the entire Hook team and especially our Account Manager, Vinny! He has coached us at Clean Cut in best practices for our SEO and PPC and helped us navigate the murky world of marketing with clear data that leaves us confident that Hook is the right partner for us. Thank you Vinny and thank you Hook Agency!"

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On Hook Agency's website: Justin Puetz, wearing sunglasses and a baseball cap, smiles in a boat with his brown dog, enjoying the tranquility of a tree-lined lake under a clear blue sky.

Justin Puetz

Justin Puetz

"I can't speak highly enough of everyone at Hook! They built our website from scratch and were so incredibly thorough and detailed with the entire process. They also run our SEO and that same level of care and attention to detail pours out of each of them. Everyone at Hook, from top to bottom has been so incredible to work with! We cannot thank them enough for all they have done and promise you will not regret it either!"

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Alexa Nicholas, sporting long blonde hair and a confident smile, stands with arms crossed. She dons a black polo shirt showcasing the "McCormick Renovations" logo in front of a neutral gray background.

Alexa Nicholas

McCormick Renovations

"Our company was working with a different marketing agency for a couple years, before making the decision to switch. Hook built us a beautiful new website and is running our SEO & Google Ads. It has only been 3 months & the difference is unimaginable. We have never had this much traffic & quality lead flow in 30+ years of business. Our metrics are exceeding our expectations & we cannot wait to see our continued growth with Hook."

Review Rating
A Trust Roofing representative captures a selfie on a rooftop, showcasing the company's business growth. The image features them in a white polo shirt with the company logo, set against a backdrop of trees and a green-shingled roof under clear skies.

Robin Scherer

Trust Roofing

"Hook Agency is the epitome of professionalism in a marketing agency. I own an 8 figure roofing business and marketing is one of the most vital parts to my business. Hook had built me a 5 star website, easy to use, attractive and most importantly it converts! They also manage all my google ads and bring in an insanely good ROI. Can’t say enough good things, this is a premier marketing company who gets it right where few do!"

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A man with short brown hair and a beard smiles warmly at the camera, embodying the soothing charm of Aquarius Home Services. Dressed in a gray sweater over a blue collared shirt, he exudes confidence against a neutral background.

Darren Smith

Aquarius Home Services

"Hook has been an excellent partner for Aquarius. Not only have we had excellent results in the very competitive world of SEO and PPC for HVAC, plumbing and electrical, we get excellent service from their team, particularly our main contacts Cody Warren and Skyler McDaniel. Their team are knowledgeable, creative, thorough, accountable, and detail oriented. You can tell this is an organization that cares about the right things and I highly recommend them."

Review Rating
A smiling family stands against a plain background. The woman, with long blonde hair, holds a toddler dressed in black. Next to them, a man wearing a "Tree Service" T-shirt smiles warmly at the camera.
**Golden Rule Pledge Emblem:**

This shield-shaped emblem prominently displays the "Golden Rule Pledge" alongside a key icon. Dynamic yellow lines on the right signify motion, while elegant branch motifs adorn the base, symbolizing commitment and growth.

Our Promise To You

Partner With a Company That Believes In The Golden Rule

“It can be scary to consider a new agency, and the work that goes into switching. That’s why we promise to treat your marketing dollars like we would want ours treated. We’re selective about who we work with, but when you partner with us, we will do our absolute best to treat you like gold. Thank you for trusting us, we care very deeply about your success.”

- Tim Brown and Bea Bonte

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Meet Our MN Team

Pricing

Pricing options that fit your business

Hook is a Google-specialized team that strives to take a business owner’s mentality. Want to save time and get more and better leads? Get started now.

Silver

Best for $1M-$2M businesses

$3,500/mo

  • Standard Website Design

  • Consistent Google Ad Management

  • Lead tracking and Monthly reporting

Gold

$2M-$5M / Ramping Up

$7,300/mo

  • Standard Website Design

  • Starter Local SEO Services

  • Google Business Profile Management

  • Consistent Google Ad Management

  • Lead tracking and Monthly reporting

Platinum

$5-$15M / Growth Mode

$10,300/mo

  • Custom Website Design

  • Full Local SEO Services

  • Google Business Profile Management

  • Consistent Google Ad Management

  • Back-linking and Technical SEO

  • Google Maps SEO

  • Lead tracking and Monthly reporting

Enterprise

$15M+ / Contact for Custom Solutions

$15,000+/mo

  • Local SEO, PPC, Custom Website

  • Larger amounts of content + linking

  • Weekly check-in's & custom reports

  • For companies with many locations

Ready to choose a plan?

Talk to Sales

What Our Happy Clients Have To Say

Distinctive Roofing

Amazing People Producing Amazing Results.

"We love working with the Hook Agency. Amazing people producing amazing results. We have been burnt in the past with different website companies and were traumatized. Hook is removing the trauma, totally surpassing the standards and delivering on every promise. We are extremely happy to have chosen them. Shout out to the team that takes care of us. Claudia, Casey, Dillon and Maggie. They have been nothing but a pleasure to work with

- Chrissie Litenski, Distinctive Roofing

A man in a white Trust Roofing shirt stands before a black brick wall. Text overlay: "$2M–$34M Revenue Growth with Hook Agency Marketing" and "Trust Roofing," accompanied by a right-pointing arrow. Trust Roofing achieves industry-leading success with Hook Agency’s marketing expertise.

Can’t Say Enough Good Things!

"Hook Agency is the epitome of professionalism in a marketing agency. I own an 8 figure roofing business and marketing is one of the most vital parts to my business. Hook had built me a 5-star website, easy to use, attractive and most importantly it converts! They also manage all my Google Ads and bring in an insanely good ROI."

- Robin Scherer, Trust Roofing

Aquarius-case-study

This is an organization that cares about the right things

"Hook has been an excellent partner for Aquarius. Not only have we had excellent results in the very competitive world of SEO and PPC for HVAC, plumbing and electrical, we get excellent service from their team, particularly our main contacts Cody Warren and Skyler McDaniel. Their team are knowledgeable, creative, thorough, accountable, and detail oriented. You can tell this is an organization that cares about the right things and I highly recommend them."

- Darren Smith Thorgrimson , Aquarius Home Services

CONTACT US TO SET UP A BRIEF INTRO CALL!

Let’s talk about how using a niched agency will get you more leads. Just a heads up – we are usually the best fit for growth-mode contractors over 2M+ because of the significant investment required.

Top marketing that drives real growth, without the guesswork. Ready to go?