In Web Design, Coding is secondary, not primary.
A web designer who thinks, eats, sleeps, and dreams in code can be an asset, but the problem comes when primarily programming minded people try to organize a site visually for marketing purposes.
The roots of the Code Misconceptions
This is a story with it’s roots back in the 90’s when businesses began seeing that they needed websites so people could find them there, contact them, and maybe get directions. The site basically acted as little more than than an interactive business card, and coders sprung up, mildly trained in visual design, with barely a thought about marketing, except to say well… your e-mail should be easy to find on the page.
Well Bravo! Technically these designers were pioneers. Learning code with scant documentation, coming up with innovations and striving for further expertise at implementation of the their craft.
These people still exist, and many of them have realized that coding alone doesn’t cut it. A strong visual style is essential for any beautiful website, one that presents the brand in an authentic and positive light. The layers of code being strong and important ingredients on the inner layers of the web design cake.
“Your Eyes Eat First”
Why I code in Minneapolis today, to SUPPORT my Visual and Marketing Goals
This is my point; Every web designer is a marketer. Every component of the website should be built with marketing essentials in mind. Gone are the days of business card websites… The website has to be built like an attractive and interactive advertisement, that’s as delicious as frosting, and invites your customers in to an experience.. a story. The ‘story of us,’ the business.. and you, The Customer. Saying “You’re important to us, and we want this experience to be about you.” As a Web Designer in Minneapolis, the understanding of this core principle is essential.