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Getting your WordPress Site set up for Amp

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Updated April 10, 2016
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Tim Brown

Tim Brown is the owner of Hook Agency, an SEO and Web Design company focused primarily on driving traffic and leads for small businesses, roofers and construction companies.

What is Amp? Amp is Accelerated Mobile Pages, created by Google – to offer a smoother experience and more quickly downloaded content and pages.

Because AMP enabled pages need load less data that they need to render the content (content is king remember,) Google can cache this content and load the pages near-instantly when appropriate for mobile users. AMP enabled sites are loaded without long-loading resources (minimal javascript etc.) and will receive special treatment from Google and it’s news feed.

Getting going with AMP for WordPress

 

1. Activate the WordPress AMP plugin – Review and Download

Allows you to quickly implement AMP versions of all of your pages

2. Activate the Custom AMP plugin – Review and Download

 

Works with the WordPress ordained plugin. This plugin allows you to:

– Add your custom logo.

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– Add custom CSS

– Add a menu quickly (the other one doesn’t contain this ability by default)

 

What does this mean for the immediate future of the web?

Well it gives us an indication that the web will be more systematically quicker, and potentially homogenized. Who is it good for? Well, users… Google.. and you if you pay attention. Who is bad for? Any web designers and developers who have become accustomed to hanging their hat on a zillion unnecessary features.

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Watch this quick video to see how savvy businesses save time and hook better leads:
 

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Tim Brown

Tim Brown is the owner of Hook Agency, an SEO and Web Design company focused primarily on driving traffic and leads for small businesses, roofers and construction companies.

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