What is Amp? Amp is Accelerated Mobile Pages, created by Google – to offer a smoother experience and more quickly downloaded content and pages.
Getting going with AMP for WordPress
1. Activate the WordPress AMP plugin – Review and Download
Allows you to quickly implement AMP versions of all of your pages
2. Activate the Custom AMP plugin – Review and Download
Works with the WordPress ordained plugin. This plugin allows you to:
– Add your custom logo.
– Add custom CSS
– Add a menu quickly (the other one doesn’t contain this ability by default)
What does this mean for the immediate future of the web?
Well it gives us an indication that the web will be more systematically quicker, and potentially homogenized. Who is it good for? Well, users… Google.. and you if you pay attention. Who is bad for? Any web designers and developers who have become accustomed to hanging their hat on a zillion unnecessary features.