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The Five-Part Winning Formula to a Website That Gets Leads

By Tracy Kelly
Updated November 3, 2020
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Tracy Kelly
Tracy Kelly

Tracy helps companies generate more leads, is a respected people connector and a local business marketing expert.

Have this post read to you in a natural voice, so you can do other things:

Are you ready for a website that actually gets leads? You know, one that turns visitors into paying clients?

Did you know just because a website is “pretty” doesn’t guarantee leads?

We’ve built over 100 websites and have learned, using testing and user data, that there are some key elements to a website that converts.

We call this the Winning Website Formula.

Here is the list – does your website have all 5 parts?

1. Strong visual call-to-actions throughout the site

 

2. Testimonials and other ‘trust factors’

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3. Emotionally persuasive images and headlines (Make your ideal customer the hero + help them imagine themselves working with you.)

 

4. An emphasis on Search Engine Optimization throughout the process

 

5. Really clear ‘differentiating features’ / ‘unique value propositions’ – What can your competitors NOT SAY.

 

If your website does not, talk to Tracy to see if Hook is the best company to help you build one. You can schedule a 20-minute Zoom call here: HookAgency.com/Call


 

Watch this quick video to see how savvy businesses save time and hook better leads:
 

 

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Tracy Kelly
Tracy Kelly

Tracy helps companies generate more leads, is a respected people connector and a local business marketing expert.

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