Supercharge your SEO! Subscribe to our newsletter for the latest SEO tactics & best practices

10 Keys to Avoid SEO Disaster During a Website Redesign

By Tim Brown
Updated April 22, 2020
No Comments

SEO Relaunch Website Checklist
Tim Brown
Tim Brown

Tim Brown is the owner of Hook Agency, an SEO and Web Design company focused primarily on driving traffic and leads for small businesses, roofers and construction companies.

Have this post read to you in a natural voice, so you can do other things:

Have you ever gone through a Website relaunch disaster and saw rankings drop drastically?

These are some really simple things but they are absolutely essential to making sure that you don’t totally ruin your website’s rankings when doing a redesign.

It’s crazy how many times I’ve seen someone’s traffic go for hundreds of people a day down to 30 or 50 because a website company launching a redesign didn’t make sure these things were in place. Don’t be that company or web designer – follow these 5 simple steps when re-launching your site.

Website Redesign SEO Checklist

1. The Option for ‘de-indexing the site for SEO’ should be switched off. *Important* (on other platforms besides WordPress there are settings like this,

2. Make sure all of the URL’s from the old site either match the new site or have redirects set up

3. Ensure that Google Analytics and Google Search Console is installed and tracking. Ensure that Search Console is working as it should.

4. Make sure you have a sitemap.xml and a robots.txt file – and they are submitted and indexed through Google search console

Hook better leads with hard-working digital marketing

We help small businesses get more traffic and leads with Professional Visibility™ through web design & SEO

Free Marketing PlanGet a Free Demo
Ready to hook better leads and save time with hard-working digital marketing? Start the Conversation

5. Ensure meta titles and descriptions have been migrated over to the new site + or you’ve written new ones. For small to mid-size business – at least consider your most important 10 for sales stuff + look at your top 10-20-30 pages traffic-wise and ensure those are solid / optimized as well.

6. Key pages/service pages have 500+ words on them (they aren’t thin and duplicate content.)

7. WWW redirects to Non-WWW or vice versa.

8. Https is activated / The site is secure.

9. Thin and duplicate content like categories and tags on WordPress are de-indexed if appropriate / and another basic technical setup is done in Yoast SEO or Rankmath if you’re on WordPress.

10. Any structured data is carried over from the old website – like FAQ schema, Local schema, etc.

SEO Relaunch Website Checklist

I do like re-checking work and stuff after the re-launch manually by searching on Google and clicking each result, ensuring that pages that are indexed are properly redirected. Not a bad idea to really do all 50-100 first 5-10 pages of results.

That’s one of the biggest ones (besides the no-index tag) that I see ending up really messing with people’s rankings. This is why I strongly suggest working with a website design company that knows SEO in and out.

These are some basics, just to ensure you don’t blow the whole thing up. What else would you add to the list?


Watch this quick video to see how savvy businesses save time and hook better leads:

  • 9

Related Posts

Tim Brown
Tim Brown

Tim Brown is the owner of Hook Agency, an SEO and Web Design company focused primarily on driving traffic and leads for small businesses, roofers and construction companies.

Free Marketing Audiobook
Notify of
Inline Feedbacks
View all comments

Want to hook better leads with hard-working digital marketing?

Get a free consultation now

Most businesses worry about bringing in enough leads

We build beautiful websites and aggressively integrate them with Google search to hook better leads, so you can focus on what you love to do most - serving your customers