Your website should load quickly. It’s a better experience for people coming to your site, since most people are somewhat impatient, and if another site can give them the same information quicker – than why not just go to sites that don’t take a long time to load?
Why does site speed matter, and what’s an acceptable speed?
Beyond just people having a good experience, Google uses site speed as an indicator of what it will serve up to searchers. That’s why it’s one of the biggest pieces of technical SEO that you can master.
To Google – everything is just headed in the direction of serving it’s searchers (and selling Adwords advertising), so when their algorithm can ‘see’ people bouncing back to search results after landing on your page for 4 seconds (because your page took too long to load) it will use that as a signal that the person didn’t really like what they were served.
Google likes it when your website loads in less than 2 seconds.
It likes it because it is more likely to keep using it’s platform longer if it doesn’t serve people frustrating websites!
So how do we serve Google (and people) what they want? Start with diagnosing your current situation:
How do you figure out what your website speed currently is, and what issues to fix?
- Use pingdom to test
- Look at the suggestions
- Do them
3 key suggestions for making this happen
- Smush.it gets images under 100kb – WordPress plugin version
- WordPress Fastest Cache Plugin
- Gzip in .htaccess for compression
Go to the root folder of your website with FTP.
Find the .htaccess file
Put this in the bottom of the file and save:
# BEGIN GZIP COMPRESSION