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Why Our Website Builds Take 100 Days

Updated February 24, 2020
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Interview about website build timeline
Cole Anderson
Cole Anderson

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Tracy Kelly and Tim Brown from our Hook team recently got together to talk about why our website builds take 100 days. There’s a lot that goes into these processes, so we made sure to break it down.

Check out the video and this post if you’re interested in learning more.

Your Feedback

Your feedback is the #1 reason why our web design process takes 100 days. It’s important to us that you understand how much we value your feedback. We want you to love your website and be proud of what we’ve created for you.

Feedback takes time, and our hope is that you’ll be able to review the site and think it over without feeling pressured or like you’re on a time crunch.

Our Design Process

A big part of designing your site is understanding your brand. We want to understand what your brand is about and why customers should choose you over your competitors. That means taking the time to dig into your current site and the values that your company displays.

After initial designs are completed, the content goes through other designers that are on staff. These different internal edits help the website to become more solidified. We wouldn’t ever want to show you something without first making sure that it meets our standard and goes through internal revisions.

The “About” Section

The section on the website that you can expect to be the most involved in or that will at least take the most effort is the “about” section. This section of the website, specifically within the copy, contains mostly information that directly displays your brand and your story. This section isn’t something that we can do as well as you can. We always are willing to make edits and read through it to make sure that it’s the best it can be, but we love it when clients take a stab at this portion.

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Speeding Up The Process

Sometimes there’s a possibility that you’ll be able to speed up your process by offering feedback more quickly or by not having as many changes to your site as we go through revisions.

In all honesty, though, we prefer it if we move at the pace of 100 days. We’ve created these timelines to make sure that one, we’re able to understand your brand and communicate it successfully. Two, we have time to deliver a high-quality site the first time you see it. And three, you have time for feedback.

Next Steps

If you’re interested in learning more or starting on the road to your new website, reach out to us today! Tracy would love to talk with your further or to start on a quote.


Watch this quick video to see how savvy businesses save time and hook better leads:


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Cole Anderson
Cole Anderson

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