free web design pricing guide

Get a quick idea of what you could pay

– Web Design Pricing Guide

Web design pricing doesn’t need to be complicated – I can give you some ideas relatively quickly on what you’d pay for different types of features on your website.

  • Learn what it will cost to get a service oriented / lead generation website
  • Get an idea about what an e-commerce website selling products might cost
  • Learn about what websites with deep custom feature sets may cost.
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What should I pay for a custom website design?

There is a huge amount of variation between what different web design companies charge. In Minneapolis, where I’m based, web design pricing varies from 2 thousand to 200 thousand.

Part of the reason many companies are willing to put in more money to their website is they see real opportunity for how much money their website will make the company in return. You should look at your overall revenue and understand if your marketing budget would be 7% of yearly revenue. According to benchmarks, digital may now include about half of that according to many standards. If you’re a small company, all of that if you’re not putting marketing budget elsewhere.

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Questions and Answers about Web Design Pricing

You should pay at least enough to know you're hiring a professional! This is one reason to not pick the cheapest possible provider as they aren't necessarily going to be the type that is "in demand."

Now you also want to be wise with your budget, so don't pay for 'out there' things that you can't verify with data. Ask how much your website provider might be able to estimate an increase in sales – and often this will get them thinking in the right direction, and considering what kind of promotion your website will need to actually increase your revenue.

This is a complicated question, because a cheap website will likely cost you more in the end than an expensive one… But not always

Full disclosure: As a freelancer I sold my first website for 500 bucks and an Ipad, and I’ve worked on websites that are 30-50 grand as a primary designer. So that’s my range of knowledge. You can find a website on Craigslist or the website Fiverr for 100 bucks, perhaps, and have other templated designs done for 500-1000. Freelancers start around there and you start moving into occasionally decent freelancers around 2000 and above… Usually we’re talking a website on a ‘Content Management System’ such as WordPress as a basic marketing brochure type website. You’d likely be getting a pretty poorly made E-Commerce site at anything under 5000 dollars, or anyways it would be quite a gamble.

Legitimate agencies seem to charge 7,000 and up for even your basic marketing brochure type website, and 10,000 and up for anything with E-Commerce involved. So I think it’s pretty clear, you should be pretty serious about making money with your website before you get into purchasing one. Likely, agencies price these websites out and are able to charge these amounts because of the extensive back and forth with the client, the in-house processes that have to happen to make sure the proper checks and balances are taken into account.

Designers can be cheap, but designers with a true understanding of how websites work, what’s going to make the most effective website, and how to create something that will truly bring a return-on-investment, are usually not. Developers are rarely cheap, and if they are, they are likely working from another country and this presents layers of complexity that can cause issues or at the very least need to be offset with strong communication.

Your website cost will likely be dependent on location, any special functionality, how easy you’ll be to deal with, the time it will take, and the value it will provide
A couple wild cards that will affect what you’ll pay:

Los Angeles, California? Expect that designers in your area are very well paid and understand the value of the service they are providing. A small town? Consider that the designer you are working with could be malnourished as far as recent trends and complex programming languages go, but that might not matter for your project. Designers in small towns might be a hellava lot cheaper that big cities, and sometimes you’ll be lucky to find a cheap but extremely effective designer in other areas as well.

Do you want to have deep categories of products where each product spins 360 degrees accentuating it’s voluptuous curves? Or are you okay with featuring a row of three products on your front page in static boxes? Rest assured it will take a ton more time and effort to create deeply interactive elements to a site, and thus should be considered in pricing, where simpler more static sites will be quicker to create and thus are usually much cheaper.

You should be aware that if you are going to be a difficult client to work for (tons of revisions, changing what you want, being rude, aggressive, or passive aggressive) than design teams and the people that you are getting prices from are likely going to take that into consideration when giving you a quote.

Some sites just have a ton of pages or content and if that is part of the scope for the design team, this time will likely drive up the cost of the site as well.

There is a movement amongst designers to understand better what value their work is providing to the companies and organizations they are designing for. If a designer prices his work on the value it provides it positions the conversation around the design work as an investment. As a designer it’s important to ask about the growth of the company, what the client is looking to have the website do for them, and some practical attainable goals the website might help the company achieve.

This is good for both the designer or design team and the company, as actionable steps can be taken throughout the design process to make sure that these goals are taken into consideration.

If a designer is designing for value, he knows that he cannot price out a local bead store at the same price as a national ketchup brand, even if for some reason the websites take exactly the same amount of time to create. The ketchup brand’s website is likely going to help them make 100’s of thousands of dollars or more in the next year if done well, while the beads store may only net them a few hundred. The monetary value needs to be considered, but also the emotional value of the website. If I have a professional website, the way I’m perceived changes, and the way my employees perceive their job changes.

When a designer or design team positions the conversation about buying a website around value, it better enables them to vet out clients that might not be an appropriate fit. If they can tell that an amazing website wouldn’t help this company make more money, they can politely decline. No one want’s to create something beautiful or amazing that will never be used or appreciated. Rather than have the company come to them later and say, “Why didn’t this website drive up sales?!” the designer can take heed if they see that the company doesn’t have a lot of promise in the first place or for whatever reason the value they’d bring wouldn’t be an appropriate investment for that particular company. Designers who take on clients who hold unreasonable expectations are usually the ones who exclaim in frustration later ‘What is the deal with these clients?!?’ Well if all the clients seem to be unintelligent, Mr. Designer, perhaps the problem isn’t with them and it’s time for a little soul-searching. I’m idealistic that I will be able to one day only choose the clients who I can create a ton of value for, and make sure expectations are clear so that I can surpass them.

If you aren’t well prepared for this process, if you don’t consider buying a website an investment into the future of your company, spare the design team or designer the headache and don’t buy one! Many companies think of this as an expense rather than an investment, and unfortunately they go into it hoping to spend as little as possible. When you do this at the outset of a project rather than trying to get the best website possible, you handicap your business. You will likely be paying later for this and will probably have to have your website redesigned sooner than it should be, or may end up spending too much money on other marketing efforts funneling people to a smelly website.

Beyond just getting a solid website for your business, you’re going to need other services related to online presence unless you do these already really well yourselves. I’m actually not trying to sell any of these services myself, so don’t think I’m trying to sell you stuff.

Social media building and regular posting.

Search engine optimization work including a strategy to continuously build out the content of your website to bring people in.

Ideally you’d have a strategy to test your website with real non-tech oriented people and make changes (or User Testing.)
I saw a tweet recently that basically suggested if you’re not doing some of these things above that you might as well not waste your money on a website and I think that sentiment is pretty spot on. A website without people coming to it does very little for a company, and if people can’t find your site through social media and search engines it would be a damn shame if you spent very much on it.

A little caveat: spending a bunch of money on a website doesn’t necessarily mean it’s going to be good either. Vet the designer or design team you are considering, read their case studies or look at examples of their work to see their process.


 
Anna Overly
Anna Overly
17:28 17 May 18
When I began searching for an SEO agency last year, I received a lot of generic proposals from SEO agencies who wanted our money but didn't show any dedication to learning our niche industry. Tim, on the other hand, came to the table armed with a list of keywords to go after, goals to reach, a knowledge of what our competitors were doing, and an eagerness to understand our industry. Since then, Tim has shown a deep commitment to our success and has gone above and beyond to make sure we reach the goals we set. In the last year, our company has experienced a 30.8% increase in conversions from organic search (3mos/3mos) and a 135.06% increase in page views from organic search (3mos/3mos). The conversation has shifted from "let's get more leads" to "we need to hire more employees to handle all this new business." Tim has been incredible to work with, and I'd recommend him highly to anyone looking to hire an SEO specialist.read more
Sarah Lietz
Sarah Lietz
15:19 21 Feb 18
Tim has always been super responsive, creative in design, and helping us long after he should! Highly recommend!
Patrick Lorence
Patrick Lorence
15:52 20 Sep 17
“My company launched our completely revamped website and couldn't be happier with the way the site turned out, and our experience with Tim B Design. They took our old website with outdated graphics, poor sales results and transformed it into a modern, incredibly attractive and sales thriving site. In 6 short months we have seen a 300% increase in sales by online traffic, a greater return than we had ever imagined. Our product keywords are up over 350% and our website can easily be found on top of any major search engine. When we met with them to discuss the project, we were immediately impressed with how easy they were to communicate with—just real, down to earth, believable people that don't talk over your head with tech jargon. They listened and spent ample time understanding our products and message to make sure the site layout was exactly what we wanted.These days, I feel that people get to know your business through your website before they even walk through your door so it better be a good first impression. Our site brings in new clients every single day. The best part is that my website is so easy to use, I am able to edit content whenever I need to. It’s become such a great tool for my business. I am so in love with my branding, I receive compliments everyday. The Tim B Design team is amazing. They are creative, quick and so much fun to work with, I highly recommend them to any business.”Brad LorenceOwner, Banksystems Marketing Incread more
Niles Deneen
Niles Deneen
19:44 03 Aug 17
Awesome - we are seeing great improvement in our traffic and engagement. It's a pleasure working with Tim he is such a gifted guru of seo and digital marketing.
Josh Carlson
Josh Carlson
14:44 11 Jul 17
Tim B Design is exceptional to work with! He and his team have a great attitude, they've shown excitement in helping my business, and they are go getters! When I first contacted Tim on his website he responded to me almost immediately which was great. After our first face to face meeting I knew I wanted to work with him. I agreed to have them design my logo and build my website. In the process of doing that Tim thoroughly educated me on the importance of SEO which I knew very little about. There was absolutely no pressure to purchase anything while he was educating me but I decided to enter in an agreement for that too. Shortly after starting SEO they had availability to take over my social media accounts and I jumped at that opportunity. I put my full trust in them and they are doing great with all of it. Because of their work I've already seen growth in the number of sales leads generated by my website which is terrific! If you need help with any of these areas you need to contact Tim B design. Thank you Tim and Bea!read more
Craig Pladson
Craig Pladson
13:40 25 Jun 18
Tim and his team were collaborative, responsive, fast and delivered quality work on a tight timeline. The Wordpress pages they built are easy to update, mobile friendly and we plan on using the template they built for landing pages down the road. Tim also provided insightful guidance on SEO and lead generation best practices along the way.read more
Eric Pfeffer
Eric Pfeffer
21:10 05 Jul 18
Without even paying a dime, Tim looked at my google analytics account and my google console account and gave invaluable free advice. Although his services were not a good fit for my needs at this point, I would highly recommend his services for SEO and high raking on google searches. Hook Agency is the way to go!read more
Mark Graham
Mark Graham
18:45 16 Jul 18
Finding a website design company that is highly creative, technically competent , fundamentally sound, well organized, willing to listen and committed to service is unique indeed. We found exactly that at Hook Agency.
Reed Leidle
Reed Leidle
17:07 27 Jul 18
Amazing! Seriously, first class customer service and good people!!! Talk about going above & beyond... couldn't ask for a better experience.
Andrew Alshouse
Andrew Alshouse
17:24 10 Aug 18
Hook Agency has been a great resource for our small business. From creating our initial site to making updates as we grow, Hook has always been easy to work with. And they are quick with bug fixes which I really appreciate!
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