I’m going to be on the Mississippi river for a week, but you won’t see much of a slump in my content sharing, tweeting or posting because of these ways I’ve found to automate posting and tweeting. I’ve gathered some tools to keep my hands on the paddle instead of digging in my pocket to get my iPhone and dropping it off the side of the kayak. I’ve been working on various businesses with social media as a tool for a couple of years now, and have a good amount of perspective on what tools to use, and why they’ll be valuable for your business or organization.
Here they are:
Twuffer simply allows you to post tweets later
My most recent way to automate my Twitter posts is using a web app called “Twuffer”. I like it because it’s extremely simple. You have one basic view and you just add your tweet, give it a date and time, and set it.
WordPress’s innate schedule for later date capability
I get it, you don’t want to put out this epic content on the day you write it. You want to schedule it to post while you’re on vacation, or on Sunday when you’ve decided to watch your favorite football team and eat popcorn in your underwear. Touche’.
Use WordPress‘s built-in post later tool in the publish section of the place where you enter your blog post.
Buffer gives suggestions for posts and tweets and gives you formula’s for best times to post
Beyond that, buffer allows you to auto-post on those suggestions of times to post, and can work with all of your social media accounts. It doesn’t allow you to post suggested posts to Facebook at this time, but this tool is extremely robust, and until recently I didn’t realize this did what it did. I knew it existed, but had no clue it had so much functionality.
Sprout Social – Social Analytics
Sprout social gives you more analytics for your social media than you’ll know what to do with. Well… actually you’ll know what to do with them. You’ll export them to PDF’s and show them to your boss, and then you’ll test all of these awesome automation techniques and then check the stats again.
Check your results with Google Analytics
Don’t forget to look at Google Analytics as well and see how all that good interaction on Twitter, Facebook and other social media accounts is transferring into actual traffic for your site. Or better yet conversions like contact form submissions, purchases, or mailing list subscribers. Google Analytics allows you to parse out individual conversions that you set up, and see where the people came from that completed those goals for them that you’ve established. Of course this all is a lot more fun if the numbers are substantial.
Always be thinking: Will my audience love this? Will it bring value to their lives?
If it the answer is no. Don’t post it. And don’t auto-post it.
Turn off any automation when tragedy hits
If there is a major tragedy consider turning off your automation for a bit, or at least do your best not to tweet really light-hearted things that could let people think you’re not compassionate. Guy Kawasaki’s tweets just kept on rolling in during the Boston Marathon Tragedy, and people just spewed hate at the guy. They did not like it. Perhaps it was his tweet saying “I like how people with less than 1,500 followers are telling me how to tweet” did it, but lets just say people don’t like auto-tweeting when a bunch of people just lost their lives.
If you are going to automate posting and tweeting, do it in a way that you are mindful of it still.