The debate over whether or not video content marketing impacts search engine rankings is really easy to finish since the truth is that video content will always impact SEO results. However, this does not mean you can simply add some videos and expect wonderful results.
Before we mention some ways in which video content can impact SEO results, we need to mention that the quality of what you add needs to be high. The video editing software you choose will influence quality. This is why many now move towards Movavi Video Editor and try to learn what the target audience wants in order to create something that is actually attractive. Always aim to produce quality video content, no matter the reason why you create it.
Google Sees Video Content As Proof
Nowadays, Google takes much more than text into account as it assesses web page relevancy. It does analyze all other media and favors a mix of images, videos and text. Statistics show that by the year 2019, around 80 percent of internet traffic will be made out of video. Google is now really eager to rank the websites that offer high-quality video content.
Getting More Traffic
The video content that you create will not only be added to the website. In fact, it is normally added to platforms like Vimeo or YouTube first. This is a great opportunity to get links and traffic towards the website. Every single day around 1 billion video content hours is consumed. We are looking at a wonderful opportunity to get a lot of traffic.
Free Extra Links
Backlinks are the foundation of search engine optimization. As you add URLs in video descriptions and channel information they will earn some qualified referral traffic. At the same time, when you have shareable and unique videos, bloggers and site owners will be compelled to link to you. You would this gain some good, high-quality backlinks from authoritative resources. Obviously, this often happens only after some time and after you do get some traction with your SEO campaigns but it is still something you need to seriously take into account