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LSI Keywords
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Use LSI Keywords – Technical SEO Simplified


Tim Brown

Tim Brown is the owner of Hook Agency, and strategic marketer focused primarily on driving traffic and leads for small businesses and construction companies.

Quick Concepts

What are LSI Keywords? LSI = Latent Semantic Indexing, but simply put it means keywords that often show up in the same context as your main keyword.

That means if you blog about ‘buttons’ Google’s algorithm uses LSI Keywords to figure out if you’re bloggin about ‘buttons and string’ or ‘keyboard buttons’. So an example of an LSI Keyword might be ‘Yarn’

How do you find LSI keywords?

  • Look at the suggested searches in Google when searching your term
  • Look at the ‘related searches’ on the bottom of the search result page when searching your term.
  • Use the tool LSIgraph.com

Full Transcription

Hey, how’s it going, it’s Tim Brown, and this is another episode of “Google Likes It.” Today we’re going to talk about how Google likes it when you use LSI keywords or related keywords in your content. LSI stands for Latent Semantic Index, but I don’t want the technicality to fool you. It’s really just other words that are often used in a similar context as the word you are trying to rank for. So if I’m trying to rank for ‘buttons,’ for instance, do I mean keyboard buttons? Or do I mean buttons and string? If you are also writing about yarn, that context allows Google to have more confidence serving up your ultimate guide to ‘buttons,’ because you also talked about yarn.

How do you find LSI keywords?

1) Look at the suggested searches – When you’re typing something into Google, there’s a list that pops down that gives you other possible things you might be searching for besides the main keyword, you can sprinkle those in.

2) Look at related searches – You can also look at the bottom of search result pages, there’s often a list of related searches or searches that somebody else might have searched right after they searched what you just searched. That’s another place to find related keywords.

3) Check out LSIgraph.com – Type in your main keyword, and it will give you a big list of contextually related keywords that you might want to include in your content.

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Don’t sleep on LSI keywords. Happy blogging and have fun writing landing pages with LSIgraph.com. I look forward to chatting with you again, next time on “Google Likes It.”

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Tim Brown

Tim Brown is the owner of Hook Agency, and strategic marketer focused primarily on driving traffic and leads for small businesses and construction companies.

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