If you are a small business, your website is an important part of your marketing and branding efforts. Visitors come to your site for some reason, and you want to make sure that you answer their questions, so that your site could sell its product or service.
If you have developed your site incorrectly, you can easily lose thousands of dollars initially. What is more, ultimately you will lose even more money from the potential income that you could make with a well-designed, properly functioning website. To create a really awesome website, you need to be aware of the trends in small business web design. So what are they and which will be the most useful for your business? Let’s find out.
The main trend of web design in 2018 can be called the orientation of developers on mobile platforms. Smartphones and tablets started winning the desktop viewer race in 2016, and the whole industry is still moving in this direction, forcing progressive developers to focus on the performance – a key parameter for a smooth and visually enjoyable viewing of websites and web applications from any mobile devices.
Fewer Excesses – More Conversions
2018 will bring web design to an absolutely new level of minimalism: the abundance of visual effects and the overload of pages with elements of flash gives the way to hunting for the user attention and increasing conversion. How will it look like? As a white (or dark) background with no frills, concentrating the user’s attention at the interaction point directly.
Flat design meets the material design
Apparently, web designers have finally crept up to the alchemical recipe of the golden mean between flat and material styles. Flat design ceases to be too flat, and the material design is too sophisticated. All the ingenious is simple: just add few soft shadows and tangible contours to the flat design – and the app or website will look amazing! An important role in this tandem will be played by the return of fashion to the use of gradients (color transitions) and simple geometric forms – elements that need to be emphasized are immediately struck to the user’s eyes.
2018 is the year of bright colors
The coming year is ready to please those who love the catchy color palette, that is rapidly entering the trend, mercilessly leaving behind the muffled and pastel colors born from the last century: brighter means more beautiful!
The legacy of Steve Jobs, or “Let’s play with the fonts“
Having been unconsciously deprived of the attention for the last few years, typography returns to web design in order to take a key position in the trends of the next year. In combination with minimalistic trends, the use of beautiful artistic fonts will soon replace the cumbersome images, because the scaling of typography does not give any load on the stuffing of mobile devices, and a well-chosen font often looks much better than many variegated pictures.
Animations and cinemagraphs
Nowadays, there a total revision of the approach to the use of animations. Instead of the static pictures and images in the “.GIF” format, there come cinemagraphs – something between the first and the second. When a part of the image is static and some of it is mobile, the effect of “photos from the Harry Potter universe” is created, that, as it turned out, significantly enhances the comfort when viewing content, as well as the aesthetic pleasure obtained in the process.
Animations are no longer aimed at surprising or impressing the user. Rather, for the next few years, they will inevitably become an integral part of the landing and targeted positioning, and their main tasks will now be to increase the conversion of the site and maximize the effective knowledge of the potential customer with the product or service. In other words, at the moment when you scroll to the conversion point, you will already be largely acquainted with the material to which the site is dedicated. It is hard to disagree then that this is much more convenient and organic than the heap of buttons with pictures in the style of our lovely Facebook.
Allow for fresh uniqueness
The era of stock graphics and free font sets is coming to its logical conclusion. Despite the fact that stock content still enjoys a certain popularity, the fashion for uniqueness pushes developers to search for the more original solutions, including close cooperation with digital designers capable of creating truly unique, memorable graphic elements and calligraphic masterpieces.
Mix, but do not blab
Cinemagraphs and semi-flat designs are not the only examples of the successful unification of opposites that have turned into trends. What else will be blended, “mixed, but not blabbed” in 2018? The answer lies on the surface: we have to face incredibly convenient hybrids of websites and mobile applications – “progressive web applications”. The essence of this phenomenon lies in the combination of the application with the functionality of the website and the integration of the two products into a single whole. We expect a lot of nice bonuses: offline modes of working with sites, increasing the relevance of search queries in applications, a global popularization of voice input, and much more.
Utilizing the power of ‘micro-interactions’
If you have a Facebook page, you probably noticed that now besides “I like” you can express other emotional reactions to the post or comment. Is it true that after this update, even just scrolling your news line is much more interesting? This is called “micro-interaction,” and according to analysts, it will also become a trend in the coming year. What’s the trick? It is used to add options for, at the first glance, insignificant operations, that usually do not have any options in principle. What’s for? Perhaps for the clarity, and for sure – for fun.
With the growing number of Internet users and websites, more and more companies begin to realize that, to stay on top, a web page is just a necessity at the present time. It is also obvious that many small business representatives are disappointed with the effectiveness of their websites. If the company wants to make its site a connecting link with customers, with the most convenient and easy design, filled with the necessary and important information for users, they see and possess exactly what they wanted. In other case, if the company expects an incredible rise in sales and thousands of new customers in just one week – its frustration is inevitable.
Poor site design is the most common reason for the failure of many small business projects. Entrepreneurs launch new business projects with their great enthusiasm and energy, but if they do not use the services of professional web designers, business can wither away without developing.
Thousands of online stores are fighting with competitors in a fierce online competition. And lots of them fail due to the fact that the design of their site is of the poor quality. Therefore, try to do your best in order not to be among them.
These are just a few of the main trends that you can take on your arms for the development of your small business this year. So which one is the most suitable for you?
Mariia Hepalova is a content writer on DesignContest.com. She has written for various online publications and blogs. With an equal passion for both design and marketing, she strives to produce content that is informative yet easy to understand.